Friday, September 7, 2007

Resume Writers' Digest is Back!

We're back, and it's FREE*!

Subscribe today to my mailing list and you'll receive the September/October issue when it's released next Monday, Sept. 10. If you were a subscriber before (the newsletter was published bimonthly from July 1999 through May 2005), you know that you can expect informative articles designed to help you improve your writing skills and manage your careers business more effectively!

* Starting with the November/December issue, you will only be able to receive the newsletter for free online if you are part of the Resume Writers' Digest mailing list, so sign up today. Use the form in the upper right-hand corner of this page to opt into the list. It's a double opt-in process (you will get an e-mail confirming you want to join the mailing list), so be sure to sign up and confirm your subscription before Monday.

As a resume writer myself, I started the newsletter in July 1999 to get the answers to questions I had about pricing, collections, writing strategies, client management, and more. I'm still writing resumes, and I still have questions. So I brought the newsletter back! (More on this in my "From the Editor" column on page 2 of the issue. You'll have to wait until Monday to read that, though.)

Help us spread the word about the return of Resume Writers' Digest! Send an e-mail to your colleagues. Post the link on discussion groups and message boards for the careers industry. Tell your friends who may be considering getting into the resume writing industry. The more subscribers we have, the better the content will be. And be sure to support our advertisers, and purchase our books and special reports -- your support will ensure Resume Writers' Digest is even better than before!

Story ideas? Questions? E-mail me at RWDigest@aol.com.

And check back frequently on this blog, as it's regularly updated with current events, insightful ideas, guest articles, interviews, and more.

Thursday, September 6, 2007

Get More Exposure on Google

You know how sometimes when you type in a business name on Google, there's a whole lot of information, including a map? Well, you can get one of those listings -- for FREE! It's extra advertising exposure for your resume writing business. You can even provide a coupon which will allow you to TRACK this new business!




Visit the Google Local Business Center and create your listing today!

One note -- when describing the category of services offered, they don't currently offer one for Resume Services. I'd suggest listing under Services: Employment & Temporary Agencies. I'd also suggest using the "Suggest Another Category" tools to suggest one for "Services: Resumes." If enough of us put that, they might add it!

September is Update Your Resume Month


September is International Update Your Resume Month!

Visit the Career Directors International web site to download promotional materials for your website!

The message to job seekers is:

What we think of as a 'life print,' or guideline for career development, will provide a proactive approach toward meeting unforeseen market and company changes, in reevaluating personal worth and in preparing to obtain the next step in career growth. Too often job seekers avoid taking this crucial step until the last minute, when they need their resume yesterday. However, by declaring September as the official update month, people will have the opportunity to better control and champion their own futures.

During Update Your Resume Month, every member of CDI will be dedicated to alerting their clients to the value of taking this crucial step in their career development. CDI members will educate clients on one service per week in September, including the Resume Update, Cover Letter Development, Interview Preparation and Job Search Strategy.



Wednesday, September 5, 2007

Effective Cover Letters Tell A Story

We all know a good cover letter can be the difference between one of our clients getting an interview -- or not.

But what IS a good cover letter? I believe a good cover letter tells a story:

"Once upon a time, there was a job searcher named:"

And it goes on from there. How did he find out about this job? What can he bring to it?

My five little nieces love a good story. But so does every HR person faced with a stack of resumes and cover letters. Tell a good story -- and get your client in the door for an interview.