This post addresses the What and Why of SEO. Future posts will address Keyword Research, SEO Basics, Setting Up Google Places, and Google Places Best Practices. These posts are excerpted from the "Resume Writers Online Marketing Guidebook."
SEO means Search Engine Optimization. In basic terms, SEO is the process of making your website more relevant to the major search engines. Increasing your relevancy will mean that your site shows up higher in their search rankings. Due to its overwhelming market share, Google is usually the search engine you will optimize for.
Local SEO is optimizing your website to rank highly for local based search terms (keywords). Instead of just ranking for a general keyword like “Resumes” (don't use the accent marks when using "resumes" online), you would try to rank for “Omaha Resumes” or “Omaha Resume Writer” (remember: no accent marks).
SEO optimization is becoming an increasingly popular technique, especially by businesses in mid-sized and small cities. There are certain advantages when optimizing for localized search terms:
• Easier To Rank — It is generally easier to rank for a local search term because it is less competitive. You can rank near or at the top of Google for these terms with much less work. For a real-life example, I worked with a business in a town of ~30,000 and was able to get them to the top of Google for a number of localized search terms in a matter of days.
• More Targeted — When people are searching locally, they are more often to be ready to buy. It also makes sure that the people finding your site are local and can actually use your services. If you rank for “resumes,” people all over the world will find your site, but if you localize that search term you will be targeting people who are searching from your area. I have found that resume clients often start their search locally first. If they find someone competent that they feel comfortable with, they often stop searching.
With the explosions of mobile Internet, finding businesses through search engines will only get more popular. At one time, every business wanted to be in the Yellow Pages. Well, the day of the search engine is here and you want to rank for these local terms. With less competition you can rank quicker and with less effort. You will be tapping into a perpetual funnel of local-based web searches.
When you have a website, you want it to rank near the top of the search rankings for localized searches.
Tomorrow's blog post is about Keyword Searches.
This blog post is just one small part of the "Resume Writers Online Marketing Guidebook." Purchase the 42-page special report for just $14 and receive two bonus special reports for free: "How to Add a Facebook 'Like' Box on Any Page" and "How to Use Facebook Ads In Your Resume Writing Business."