What and Why of SEO. Future posts will address SEO Basics, Setting Up Google Places, and Google Places Best Practices. These posts are excerpted from the "Resume Writers Online Marketing Guidebook."
Today's post is about Keyword Research.
Keywords are the words or terms that people use to search in Google. If you do a search for “Cheap Flights” on Google, then the keyword is: cheap flight.
Keyword brainstorming and research is an important first step in any Local SEO plan. These general steps will get you off to a good start.
- Brainstorm — Sit down and make a list of every keyword term that someone would search for to find your resume writing business. Don’t worry about local terms right now — just think of what people would search in any part of the world to find a service like yours.
Write down as many terms as possible. Think of a wide variety of terms, all the way from one-word terms (short-tail) to 3+-word terms (long-tail). I would also ask friends and family for their input. This will give you an outside perspective from an everyday person.
If you get stuck thinking about terms, you can get some help from Google itself. Just take one of the keyword terms you thought of and enter it into the Google Keyword Tool. This will give you a list of related terms and their estimated search numbers. Keep in mind we will localize these terms, so the amount of searches will not be directly applicable — but it still gives you an idea of what keywords are searched more often.
Spend a good chunk of time on this, and try to get a list of 30-50 keyword terms.
- Consolidate — Go through this list and take out your five most-desired keywords. You can use personal preference, a hunch, the search results from Google Keyword Tool, and common sense. Until you actually test your terms, you won’t know much about them. So take these five terms and write them down on their own. Keep your other keywords handy though! These will be the five you will start with, but eventually through the power of blogging, you will be ranking for all of the terms.
- Localize — Now that you have your list of five terms, simply localize them. Add your location (town or city, maybe the state/province if you are in a city with common name). If your resume writing services are in demand in a number of towns, then add the other towns in front of the keyword as well. For example...
City One + Keyword One
City One + Keyword Two
City Two + Keyword One
City Two + Keyword Two
So each new town you use will be another five local keyword terms. Once you have localized your keywords, you will now have a list of local keyword terms that you can begin ranking for. While this is a basic form of keyword research, it is leagues ahead of most of the online marketing that local businesses do.
Tomorrow's blog post is about SEO Basics.
This blog post is just one small part of the "Resume Writers Online Marketing Guidebook." Purchase the 42-page special report for just $14 and receive two bonus special reports for free: "How to Add a Facebook 'Like' Box on Any Page" and "How to Use Facebook Ads In Your Resume Writing Business."