Press Release Tips
There's really only a couple of simple rules to follow when writing your press release. The closer you stick to the basic rules the better results you will see from your releases.
There's really only a couple of simple rules to follow when writing your press release. The closer you stick to the basic rules the better results you will see from your releases.
1. Submit Press Not Advertising.
It is important to submit news worthy press only. Great topics for press releases are new partnerships and acquisitions, location changes, expansions, new staff members, new clients, awards and recognition, etc. Price changes, sales, and promotions typically do not make for interesting press releases and will seldom be picked up.
It is important to submit news worthy press only. Great topics for press releases are new partnerships and acquisitions, location changes, expansions, new staff members, new clients, awards and recognition, etc. Price changes, sales, and promotions typically do not make for interesting press releases and will seldom be picked up.
2. Keep it Short and Simple.
This goes for the title and the press release. Don't confuse your title with your opening paragraph. Our media partners and their readers are busy folks. Give em the meat and let them move on. Before anyone reads your press release, they glance at it. If it looks like too much work to read based on the glance, they won't read it!
This goes for the title and the press release. Don't confuse your title with your opening paragraph. Our media partners and their readers are busy folks. Give em the meat and let them move on. Before anyone reads your press release, they glance at it. If it looks like too much work to read based on the glance, they won't read it!
3. Use An Effective Headline
Create a headline which conveys immediately why this news is important. Avoid promotional sounding words. What you say here determines whether the reader will read the rest of the release.
Create a headline which conveys immediately why this news is important. Avoid promotional sounding words. What you say here determines whether the reader will read the rest of the release.
4. A Strong Opening Paragraph
Answer who, what, where, when, why, and how. Write this paragraph as an abstract or summary for the press release.
Answer who, what, where, when, why, and how. Write this paragraph as an abstract or summary for the press release.
5. Deal with Just the Facts
Again, this is press not advertising so keep your release factual and refrain from too many adjectives or "hyped-up" terms.
Again, this is press not advertising so keep your release factual and refrain from too many adjectives or "hyped-up" terms.
6. Don't Use All Caps.
NOT ONLY IS IT REALLY OBNOXIOUS TO READ it's not all that respectful to the media partners who will be running your press. Remember, it's press, not ADVERTISING. Your title should have the first letter of each word capitalized only.
NOT ONLY IS IT REALLY OBNOXIOUS TO READ it's not all that respectful to the media partners who will be running your press. Remember, it's press, not ADVERTISING. Your title should have the first letter of each word capitalized only.
7. Brief Corporate Summary
Include especially any information about products or services which help establish your expertise. Also mention your location, years in business, etc. Keep it short; don't include the annual report!
Include especially any information about products or services which help establish your expertise. Also mention your location, years in business, etc. Keep it short; don't include the annual report!
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