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Summer is right around the corner and that means summer vacation. Children are home from school. Vacation plans are pending, and resume clients begin to alter their schedules too. Some jobseekers take the summer off from looking for a job. Here are some thoughts on preparing your resume writing business for the summer months.
Step #1: Take a Look at Your History
What happened last summer? Did sales go up? Did profits decline? Did you have trouble relying on subcontract writers? Did you have way too much free time on your hands? History often repeats itself. If you can document what occurred last year by looking at the data and your analytics, then you may be able to use that information to plan ahead.
Most resume writers report that the summer months are slow for them. After the push of Spring graduations, there's usually a lull until late August. Some of that is due to the resume writer taking some time off, but it's true that many jobseekers (especially those with children) cut back on their job searches during the summer.
Knowing this information, you can plan ahead. You might launch a special offer during the slow months, or use that downtime to take a vacation. You can also use slow periods to build your mailing list, update your website, or create an information product to generate passive income.
Step #2: Schedule Ahead and Automate
If you’re busy during the summer months, then scheduling ahead is extremely important. And there are many things you can do right now so your summer is relaxed and easy. For example, you can write your blog posts now and schedule them for the summer. You can do the same for your email messages and social media communications (using a service like Hootsuite). You don’t have to lift a finger.
Step #3: Get Help
You can also simply schedule downtime. Many solo resume writers simply take a hiatus or time away from their career service business. You can also bring on a subcontract resume writer to help with the workload while you take a break, instead of taking an extended vacation. You run the risk of losing clients if you’re gone too long.
Summer will be here before you know it. Taking steps now will help you enjoy the warmer months while still growing and managing your resume writing business. It’s smart business and it’ll save you future stress and anxiety.