Monday, December 23, 2013

You Know What You Do ... But Can You Explain It?

© Studio-54
Do you know what you do?
That may sound strange to say. Of course you know what you do. Well, do you? If someone asks you what you do, are you ready with a 2-minute explanation of what you do? 

I find if I say, "I write resumes," people say, "For other people? You actually do that?"

On the other hand, if I say, "I help people find jobs," that prompts questions — which is a good thing. Usually the response is, "How?" or "Are you a recruiter?"

You should be able to answer the question, "So, what do you do?" With a list of problems that you solve -- the most direct one being the "I help people get the job of their dreams" or a similar response.

Define what you do in terms of the problems you solve and the benefits it gives your target audience and you’ll be ahead of the game. You’ll automatically release the passion of what it is that you do and why you do it. 

You can use this fill-in-the-blank formula to help you:
I __________ for/with ______________ so (my target audience) can ____________.

For example, a resume writer might say:
I write compelling resumes and LinkedIn profiles for jobseekers so they can get an interview for their dream job!

A career coach might say:
I work with people who are lost or stuck in their current job so they can figure out how to be more happy and fulfilled in their careers.

Remember — it’s all about them and what you do to make their lives easier and solve their problems. When you take the focus off the features of your service and place it on the client and the benefits you offer, it will actually make your resume writing business more enjoyable. It will become better because you’ll have a much better definition of what you’re doing and a better way to focus your marketing.

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