Wednesday, February 24, 2016

Make Marketing Your Resume Services Into a Game

As I mentioned in several emails in January, I participated in Jon Acuff's "30 Days of Hustle" challenge with the goal of increasing the number of Bronze members for

The theme for Day 25 was "Game On" and Jon talked about how to take your hustle and turn it into a game. He said "Games help you get momentum and distract you from the boring or difficult." Sounds like marketing your resume services -- right? It can be difficult to get started (getting momentum) and we sometimes think of marketing our services as boring or difficult (it doesn't have to be either!).

Jon said there are five elements to "gamify a task." These include:

  • A limited time
  • A small challenge
  • A score
  • An opponent
  • A reward

I immediately saw a connection between gamifying tasks and the principles of the Get Clients Now® program, which I have been teaching for over a year now.

The full program is six weeks, but the "action period" is just 28 days (limited time). It involves setting a Program Goal for yourself -- a small challenge that you can accomplish within 28 days. You keep score using a Tracking Worksheet where you assess your progress towards your Program Goal AND how many of up to 10 tasks you completed each day. You have built-in opponents because you're participating in the program with between 3-11 other resume writing colleagues. Each week on the coaching calls, you get to report your progress and see how your results are measuring up against the other participants. And finally, there is the Reward! You set a Reward for yourself before you start the 28-day program.

Knowing that the program meets all the elements of a game makes it more fun! 

If you're interested in learning more about the program -- or enrolling in an upcoming session -- check out my upcoming sessions:

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