If you’re looking to get more clients, Facebook can be an excellent source of referrals. People do business with people that they know, like, and trust. People who know you from Facebook can be an escellent source of referrals — or even become clients directly.
When was the last time you actually talked about your business and what you do for people on Facebook? Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parents from your kids’ school?
I know you know this, but it bears repeating: If you don’t toot your own horn once in a while, nobody else will do it for you. Don’t sit back and wait for people to find you. Be proactive and step out from behind your computer and tell people you’re a resume writer.
True, you don’t want every single post to be self-promotional, because that definitely gets old and could turn followers away from you. Instead, develop a social media plan so your posts are a good balance between personal, business, and fun.
Facebook allows at least three different ways to reach your audience — and if you’re on Facebook for business, you should utilize all three, because not everyone will see every single post you publish. Using three different avenues raises your odds that the people in your target market will see something of interest.
Step One: Optimize Your Personal Profile
Prospective clients will check out your profile if it’s public or semi-public. So, in order to grab their attention, post consistently and be sure you fill out ALL the space on your personal profile page as completely as possible.
Step Two: Create a Business Page on Facebook
The standard rule of Facebook is you use a business page to promote your business while your personal profile is meant for personal communication. So, to stay in good standing with Facebook, create that business page and optimize it in the same manner as you did your personal profile.
Business pages have come under fire recently because users complain that they never see page posts in their news feeds, even though they have liked the page. While this is aggravating, don’t give up yet. If for nothing else, you can add your website link and other contact information here and, since it’s a business page, you can talk about your business and promote your products every single day, even multiple times a day, without penalty. You can also run contests from your business page as well as add an opt-in offer to one of the tabs. Consider this a quick overview of your business where your followers can decide if they want to move forward with a consultation. Put a “Send Message” button on your business page to make appointment booking even easier.
Step Three: Consider Using Facebook Groups to Woo Prospects
Facebook groups can be another great resource to chat directly with prospective clients. Public groups are a good way to handle customer service questions. Closed or Secret groups are best used for specialty discussion topics, or memberships. Keep in mind that successful groups need daily interaction from their host so they don’t forget about you but that’s easy to add to your overall Facebook marketing plan.
I know you know this, but it bears repeating: If you don’t toot your own horn once in a while, nobody else will do it for you. Don’t sit back and wait for people to find you. Be proactive and step out from behind your computer and tell people you’re a resume writer.
True, you don’t want every single post to be self-promotional, because that definitely gets old and could turn followers away from you. Instead, develop a social media plan so your posts are a good balance between personal, business, and fun.
Facebook allows at least three different ways to reach your audience — and if you’re on Facebook for business, you should utilize all three, because not everyone will see every single post you publish. Using three different avenues raises your odds that the people in your target market will see something of interest.
Step One: Optimize Your Personal Profile
Prospective clients will check out your profile if it’s public or semi-public. So, in order to grab their attention, post consistently and be sure you fill out ALL the space on your personal profile page as completely as possible.
- Add a bio — describe to your followers what makes you tick, and how you’re unique
- Add featured photos — a nice, visual way to grab attention with photos from conferences, workshops, speaking engagements, etc.
- Add your workplace information – link to your website, Facebook Group, and Facebook Business Page
- Link other social media profiles — under the About >> Contact & Basic Info section
Step Two: Create a Business Page on Facebook
The standard rule of Facebook is you use a business page to promote your business while your personal profile is meant for personal communication. So, to stay in good standing with Facebook, create that business page and optimize it in the same manner as you did your personal profile.
Business pages have come under fire recently because users complain that they never see page posts in their news feeds, even though they have liked the page. While this is aggravating, don’t give up yet. If for nothing else, you can add your website link and other contact information here and, since it’s a business page, you can talk about your business and promote your products every single day, even multiple times a day, without penalty. You can also run contests from your business page as well as add an opt-in offer to one of the tabs. Consider this a quick overview of your business where your followers can decide if they want to move forward with a consultation. Put a “Send Message” button on your business page to make appointment booking even easier.
Step Three: Consider Using Facebook Groups to Woo Prospects
Facebook groups can be another great resource to chat directly with prospective clients. Public groups are a good way to handle customer service questions. Closed or Secret groups are best used for specialty discussion topics, or memberships. Keep in mind that successful groups need daily interaction from their host so they don’t forget about you but that’s easy to add to your overall Facebook marketing plan.
I don’t know of very man resume writers using public groups, but there are a few using Closed or Secret groups as a benefit of working with them.
Remember this important note: finding clients is all about building relationships, and that doesn’t happen overnight. Talk about your business, showcase your expertise, reach out to your followers, and when the time is right, they will remember your name because you talked about what you do.
Remember this important note: finding clients is all about building relationships, and that doesn’t happen overnight. Talk about your business, showcase your expertise, reach out to your followers, and when the time is right, they will remember your name because you talked about what you do.
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