80% off Pricing Right Course (Birthday Flash Sale)

It’s my birthday on Saturday and — in honor of turning 51 — I’m running a flash sale offering more than $200 off my signature course, Pricing Right: Price Your Career Services with Confidence!

Through midnight Central on my birthday (9/21), if you are one of the first 51 people to take advantage of this flash sale, you will get the FULL COURSE for just $51 (that’s 80% off the regular price of $259!).

The course is designed to help anyone who struggles with pricing their services — from new resume writers to veterans.

The “Pricing Right” course is nine lessons, and each lesson is an average of 15 minutes long. You can work your way through the lessons at your own schedule (it’s self-paced).

When you complete the course, you’ll have a CONCRETE basis for setting your prices (new clients & returning projects), strategies for communicating your pricing (including how to handle push-back on your pricing as well as how to communicate price increases), and you’ll be able to avoid the most common mistakes in pricing your career industry services. There’s also a special lesson on raising your prices — critical these days as our cost of doing business continues to increase!

Here’s what colleagues have to say about the course:



But don’t wait to enroll. There are only 51 enrollments available during this special flash sale. Enroll now.

You can watch a preview of the course here:



If you’ve ever struggled with pricing your career services (and let’s be honest … we all have!), this course is for you. Get the practical, actionable information you need to set your prices so you can hit your revenue goals the final three months of 2024.

Remember, this sale price is only available until midnight Saturday – and only for the first 51 career industry colleagues who sign up. Enroll here!

Keep In Touch Marketing

My birthday is in September, and I'm amazed at the volume of mail I'm getting from businesses to honor this special day. I don't think many of my family members will send a card, but I've received cards -- and even a small plastic bottle -- from the Nebraska Lottery, Canfield's Sporting Goods, and two local restaurants, among others. Real estate and insurance agents are masters of it: Keep in touch marketing.

It's the art (and science) of keeping your name in front of clients, prospects, referral sources, and the media. It's not difficult -- although it does take a commitment. It's not expensive, but it does require an investment of your time.

The goal of keep in touch marketing is to put something in front of your target audiences 6-8 times per year.

As Lois K. Geller, author of "Response! The Complete Guide to Profitable Direct Marketing" writes:

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One of the best ways to develop customer loyalty is to establish ongoing communication with the people who are most important to your business. One of my favorite methods of ongoing communication is to offer customers education. Another method of continuing communication with your customers is to send them something they can use throughout the year to keep your name in front of them. It can be as simple as a refrigerator magnet or a pen with your name inscribed on it."

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She goes on to say:

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"Not all communication has to be offer-driven. You can write to give people information, to thank them for buying, to let them know you haven't heard from them in a while, or just to say hello. Of course, if you want to add an offer, that's fine too."

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Other forms of communication programs include:
• Fliers
• Newsletters
• Educational Materials
• Birthday Cards
• Holiday Greetings
• Thank-you Notes
• Personalized Letters

Start planning your Keep in Touch marketing program today!