The Next "Bing" Thing for Resume Writers

You've probably seen and heard more about the Bing search engine over the past few months. They're really taking a run at Google, and while they're still well behind the world's #1 search engine, it can be worthwhile for your resume writing business to optimize your presence on Bing. It will only take about an hour or so, and you may see a significant increase in traffic to your website and social media profiles as a result.

Over the next few days, we'll take a look at how to create your Bing-friendly profile.

Did you know that some mobile devices default to "Bing" for search? If you didn't, you probably also need to know that Bing is the fastest growing search engine and if you're not using it to its full advantage to promote your resume writing business, you may be missing out.

With Bing Webmaster Tools, you can optimize your website. With Bing Ads, you can ensure that your customers find your resume writing business website. If you want to be found locally, ensure that you claim your business on Bing Business Portal. It's free to get started. Simply go to http://www.bing.com/businessportal and follow the easy instructions provided.

Due to the proliferation of Bing search, if you've not done this yet, you're not taking advantage of every opportunity to promote your business. As mentioned before, Bing is the default search on many mobile browsers now — due to that fact alone it is going to grow fast. Your business needs to be where the action is and today the action is with local search.

You can then make your profile super attractive by including photos, logos, and keyword-rich content. In the Bing Business Portal you can create a complete listing, ensuring to use keywords that will attract your target audience, and also offer deals to help you get more clients and/or customers.

Getting E-Book Ideas (First in Three-Part Series)

This is the first in a three-part guest-author series on coming up with ideas for e-books. Resume writers who only trade their time for dollars (the "time-for-dollars trap!") are missing out on the opportunity to made additional income. The blog post series is by Jimmy D. Brown.

I've always been impressed with those who seem to always be ahead of the pack when it comes to new ideas.

When I first started publishing information products online, I thought that certain people had a crystal ball they gazed into.  Or some top-secret contact who was providing them with inside information.

Over time, I realized that it wasn't magic that allowed these people to come up with red-hot ideas on demand.  It was simply that they knew where to look.

I soon discovered many places where ideas seemed to always be found.  I call these places "idea hangouts."  In this blog series (this is the first of three posts), I'd like to share three of my favorites "idea hangouts" where you can find ideas for your next ebook anytime you want.  Almost like a genie granting you three wishes...

Today's blog post focuses on Google.com.

Google is the ultimate "idea hangout."  There are so many ways to mine the gold in Google's amazing search database that it would take another article to graze the surface of this enormous iceberg.

What I want to mention are just two quick ways to find ideas by searching Google.

- Identify Listings.

Search for a broad topic related to your area of interest or expertise  (i.e., "resume writing" or "job search" or "job interview"). Look at all of the web sites listed in the index of returned results.  You'll likely find some ideas for information products right there in the first couple of pages.

Here's some e-books I came up with when I Googled "job search":

• "Find a Job Faster Using Job Boards"
• "Ten Tips for Getting a Federal Job"
• "Using Social Media to Find Your Next Job"
• "How to Successfully Change Careers"
• "Find Your Next Job Using Craigslist"

- Identify Advertisers.

You'll probably notice small ads on Google -- either at the top of the page or to the right of the page (or both!).  These advertisers represent your competition.  They also represent your thermometer for taking the temperature of your market and gauging interest in specific topics. Chances are, what they're selling, you should be selling.

In both of these examples, you can click through to the web pages of the sites listed and study their respective sales pages.  Look specifically at the "bullet points."  Each of these represents a potential idea for your next ebook.

Here were some of the products/services being advertised with "Job Search" on Google:

• "Find Your Perfect Job" using Taleo.
• "Job Search at Job.com" 
• "Real part-time jobs" from pic.tv
• "Job search from JobSquared."

Next up: Getting E-Book Ideas from Amazon.com (Part two in a three-part series.)

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Jimmy D. Brown is the author of, "5 Keys To A Big-Profit,
S.M.A.L.L. Reports Business."  To download your free copy,
visit http://www.SmallReportsFortune.com.
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Get More Exposure on Google

You know how sometimes when you type in a business name on Google, there's a whole lot of information, including a map? Well, you can get one of those listings -- for FREE! It's extra advertising exposure for your resume writing business. You can even provide a coupon which will allow you to TRACK this new business!

Visit the Google Local Business Center and create your listing today!

One note -- when describing the category of services offered, they don't currently offer one for Resume Services. I'd suggest listing under Services: Employment & Temporary Agencies. I'd also suggest using the "Suggest Another Category" tools to suggest one for "Services: Resumes." If enough of us put that, they might add it!