I've always been impressed with those who seem to always be ahead of the pack when it comes to new ideas.
When I first started publishing information products online, I thought that certain people had a crystal ball they gazed into. Or some top-secret contact who was providing them with inside information.
Over time, I realized that it wasn't magic that allowed these people to come up with red-hot ideas on demand. It was simply that they knew where to look.
I soon discovered many places where ideas seemed to always be found. I call these places "idea hangouts." In this blog series (this is the first of three posts), I'd like to share three of my favorites "idea hangouts" where you can find ideas for your next ebook anytime you want. Almost like a genie granting you three wishes...
Today's blog post focuses on Google.com.
Google is the ultimate "idea hangout." There are so many ways to mine the gold in Google's amazing search database that it would take another article to graze the surface of this enormous iceberg.
What I want to mention are just two quick ways to find ideas by searching Google.
- Identify Listings.
Search for a broad topic related to your area of interest or expertise (i.e., "resume writing" or "job search" or "job interview"). Look at all of the web sites listed in the index of returned results. You'll likely find some ideas for information products right there in the first couple of pages.
Here's some e-books I came up with when I Googled "job search":
- "Find a Job Faster Using Job Boards"
- "Ten Tips for Getting a Federal Job"
- "Using Social Media to Find Your Next Job"
- "How to Successfully Change Careers"
- "Find Your Next Job Using Craigslist"
- Identify Advertisers.
You'll probably notice small ads on Google -- either at the top of the page or to the right of the page (or both!). These advertisers represent your competition. They also represent your thermometer for taking the temperature of your market and gauging interest in specific topics. Chances are, what they're selling, you should be selling.
In both of these examples, you can click through to the web pages of the sites listed and study their respective sales pages. Look specifically at the "bullet points." Each of these represents a potential idea for your next ebook.
Here were some of the products/services being advertised with "Job Search" on Google:
- "Find Your Perfect Job" using Taleo.
- "Job Search at Job.com"
- "Real part-time jobs" from pic.tv
- "Job search from JobSquared."
Next up: Getting E-Book Ideas from Amazon.com (Part two in a three-part series.)
Jimmy D. Brown is the author of, "5 Keys To A Big-Profit,
S.M.A.L.L. Reports Business." To download your free copy,