They hit on all the key points: The need to identify the job seekers personal brand; the difficulty of paring down dozens of pages of information, notes, research, and job postings into a succinct document; and the return-on-investment offered by engaging the services of a professional resume writer (a couple of hundred dollars for the service vs. thousands of dollars in lost income from being out of work for weeks ... or months ... on end.)
Professional resume writers need to write more of these types of articles!