Google AdWords

Are you using Google AdWords to promote your business online?

I've been experimenting with them for the past few weeks (since launching a new section on my website focused on my resume writing services) and I'm amazed at the results. (No, not the click-throughs. Those have been a bit slow coming ... about one a day on average.)

No, I'm amazed when I log in to the AdWords site and it tells me that more and more of my search words are inactive because the price has gone up. I'm paying the same ($1.00 per click) for "Omaha Resume Writer" as I am for generic terms like "resume critique."

Now I know there are ways to reduce my costs by increasing the quality of my site, and that's something I'm working on ... and I'm still not to the point where the cost of the lead is prohibitive. After all, I pay about $40 a month for my Yellow Pages ads, and average 3-4 calls a week (and 1-2 clients on average) from that ... so paying $1.00 for a click isn't too bad ... but I'm still working on refining things.

Have some tips for me? Let me know. This is definitely a subject I want to do an article for Resume Writers Digest on.