Why Pro Bono Work Can Set the Wrong Expectations: Part 2

This is part 2 in a series of blog posts to discuss some things that have been on my mind recently related to the careers industry. Yesterday's post is "We Are All Ambassadors," and you can read it here. I talked about how we need to be remember that we are representing our entire profession of resume writers when we comment or provide advice on careers-related topics online.

Today's post has to do with pro bono work. It relates to yesterday's topic, because I talked about some not-so-nice discussions going on in certain LinkedIn groups ... and one of them had to do with pro bono work. It was a discussion that garnered almost 50 comments -- it stayed pretty civil -- well, until the last few comments. Apparently, an earlier discussion was equally lively, and led to a post on the "Look Before You Leap" blog. I hadn't looked at that article when I started writing my post, but the author points out a lot of good things to think about.

I personally write up to a handful of pro bono resumes each month. They can be for family members, or friends, or even friends of friends, if they're someone in need. Usually, someone asks me to take a look at their existing resume -- very few of them are starting completely from scratch.

But yesterday's Facebook exchange with the "friend" of my friend who was looking for cover letter help underscored an important problem when providing pro bono services. Sometimes the recipient doesn't understand the value of the service you've provided. That can be either a monetary value (i.e., someone who hasn't been on the receiving end of seeing their professional career transformed into a working document that speaks to their personal value as an employee doesn't "get" why a resume can cost an average of $400) or even something like questioning the document when it's completed (this would be akin to "looking the (proverbial) gift horse in the mouth." If they haven't paid for the resume, are they more likely to question your resume strategy? Are they more likely to question how valuable a "free" resume can be for helping them?

I had another similar situation arise last week. As I mentioned yesterday, being friends on Facebook can lead to folks asking for career advice. My younger brother's former kindergarten teacher (and the wife of a former neighbor's son -- I told you, Facebook makes for some strange friendships!) contacted me through a Facebook message to inquire about help for her daughter, who had recently graduated from college, but wasn't confident in her resume. I asked her mom to have her send me the resume so I could see what she had to work with. Her mom wrote back, "She has a resume (so she says) but she is worried that it is soooo weak. She needs to visit with someone -- other than her mother -- for advice, at least that is what I think -- HA! I haven't seen her resume -- and she had some college help. I think some professional advice would be so beneficial." So, once again, I asked her to have her daughter send me her resume. The next day, I received this message: "I'm going to work with (daughter) on her resumes -- she has one for Art and one for Business applications. They are both extremely 'light' on information. Can you refer us to a book or website with some solid info to model, as we build these resumes?" Mind you, there was no discussion of fees or work process or anything at that point. I had simply asked to see the resume. (Going back to yesterday's theme of "We Are All Ambassadors," I didn't (couldn't!) respond to her request for a "book or website ... to model" without my head exploding. So I didn't respond at all.) When someone is asking for help on behalf of someone else, will the "end recipient" value your work? (Early on in my resume writing career, I stopped accepting projects set up by wives for their husbands. I should add rejecting requests from moms for their kids to that list!)

As Miranda points out on the "Look Before You Leap" blog, providing discounted services may also lead to referrals from folks expecting the same cheap/discounted/free service. I mean, it's tough to say in an email, "Hey, here's the resume I wrote for you for free that I would normally charge $400 for ..." Do you link them to your "Prices" page on your website, so they can see what you'd normally charge? Do you mock up a dummy invoice and put the $400 discount on there, so the end line item is $0? That question addresses the issue of whether you provide free or discounted services as a way to build your portfolio or business, instead of as a way to "give back."

Another issue I hadn't considered until yesterday... if I write someone's resume for free, and they choose to give me a gift for doing so, does it devalue my services? If they get a $50,000 job, and send me a $100 gift card in appreciation, I'm thrilled to get it. (After all, I wasn't expecting anything -- I wrote the resume as a favor.) But do they think, then, that the resume is only worth $100? (Again, they may be unfamiliar with your "normal fees" -- and I'm not speaking specifically here about folks who you help because they are unable to afford your services ... I'm talking about friends and family.)

I also consider: "How will I feel about providing help?" I like to give back. (I often say that resume writers have a little bit of "social worker" in us. I sure do.) I once helped a down-on-his-luck friend who had been unemployed for several months by writing his resume. Then, he came back to me asking for a federal resume. (I generally don't write federal resumes or military transition resumes.) Then he showed up at my door unannounced occasionally over the next month, usually because he wanted to tweak the resume (and/or cover letter) for a job posting. Fortunately, he landed a job before I resented him too much. But often when we say "Yes" initially, it doesn't mean "Yes...forever." Having standards for who -- and when -- you will help folks is important. So is setting boundaries so you don't feel taken advantage of. (I have trouble setting boundaries.)

So here's my takeaways: DO continue to volunteer your services when you feel it's appropriate. DON'T expect anything in return. DO establish guidelines for yourself on who you will help, and under what circumstances. DON'T be surprised if you don't get the response you expect from the people you're helping. DO continue helping others anyway. (DON'T throw the baby out with the bathwater.)

I don't have all the answers. (Like I said earlier, the inspiration for this topic just struck me yesterday.) But I'd be interested in your feedback -- either on here (in the comments below), or on the Resume Writers' Digest Facebook page.

We Are All Ambassadors: Part I

The first blog post of the new year is always a tough one for me. (Last year, it took me until Jan. 26 to come up with something worthy -- but it ended up being one of my most popular blog posts ever. Check out "I Got Distracted" if you want to know more.)

The first blog post is important. You want to strike the right chord -- set the right tone -- for the year. But you don't want it to be trite. (Or about New Year's Resolutions, if you can help it!) So I debated Sunday (New Year's) about writing one, and made it through all of yesterday (Monday) without coming up with anything profound ... but lying in bed last night, the pieces finally came together.

It all started early Monday evening. I was trolling Facebook (instead of writing the resume I was supposed to be working on, or doing anything else on my lengthy-at-the-moment to-do list). I saw a status update from a casual friend of mine, "Anyone out there can help me with a cover letter? I'm applying for a job at {Company Name}."

I commented, "Are you talking to me?" because I had written a resume for her a few months back, as a favor. I didn't hear back from her, but one of her friends commented a few minutes later, "check Microsoft Word templates :)" ... to which I (somewhat snarkily) responded back, "...only if you want to have your cover letter look like every other one." My friend's friend, came back with, "Well, she can use it as a guideline so she can know what to include in it."

Ugh. At that point, instead of responding back with something even more snarky, like ... "I'd take the Gallery of Best Cover Letters over what Microsoft's engineers thinks passes as an effective resume," or, "I'm thinking of reading WebMD in hopes of being able to assist the surgeon the next time I have a procedure" -- I realized that 1) I was wasting my breath and 2) I wouldn't be representing the careers industry very well by escalating the conversation. So I went back and deleted my two comments... and managed to restrain myself from using the "block user" function on my friend's profile. (It's not her fault her friends don't understand how to job search effectively, right? See, I almost said, "It's not her fault that her friend is an idiot" ... but I didn't.  -->  :) -- right?

The message here, however, is that many of us as resume writers use Facebook to generate new business -- through use of Fan pages, events, Facebook ads, and even status updates on our personal profiles -- but it's a double-edged sword. We Are All Ambassadors for the professional resume writing community.  When we're sharing posts we've written on our careers industry blog, or mentions in the Career section of the local newspaper, or giving general job search tips to coincide with key dates (i.e., in September for "Update Your Resume Month"), we are increasing the visibility of professional resume writers. (Tell me you don't get requests for service or referrals from what you post about careers topics on your personal Facebook profile.)

But we're also representing the industry when we get snippy with one another in LinkedIn Groups. (Guys, these groups are public, and job seekers can see them too. One of the hardest things about resume writing is that there are very few "hard-and-fast" rules, so politely disagreeing is fine, but some of the threads really get out of hand. Or on Twitter. Don't have a fight with another resume writer on Twitter. The whole world is watching.)

Unless the reputation (and personal brand) you want to cultivate for yourself is that of a jerk, be careful about your tone when posting on social media. "Animal" on Twitter has solidified the reputation of many headhunters as "jerks" by some of the comments he posts -- he's well aware of that. (His tagline on Twitter says, "SENSITIVE? DON'T FOLLOW ME -- Feel free to criticize me in public.")

But this approach can (and does!) turn people off. (And paint a negative stroke on the whole industry ... a topic I'll get into later this week.)

We're all ambassadors. Including me. And remember, digital dirt persists.
So think before you post, and post carefully.

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I'm going to take up this theme -- "We Are All Ambassadors" --  as a multi-part series for the week.
Check back tomorrow for Part 2: Why Pro-Bono Work Can Set the Wrong Expectations.

And I'd love your comments.