Reach Branding Certification Moves to Career Thought Leaders

Just announced, the Reach Personal Branding certifications will now be under the auspices of Career Thought Leaders.

CTL already offers its own certification, the Academy Certified Resume Writer (ACRW) and took on the administration of the Master Resume Writer (MRW) and Credentialed Career Manager (CCM) after the dissolution of the Career Management Alliance.

The Reach Personal Branding process was developed by William Arruda. As part of the transition, Arruda -- as well as Reach collaborators Deb Dib and Susan Chritton -- will present a series of webinars to introduce CTL members to the personal branding process.

The first webinar will be held on Wednesday, Feb. 8 with Arruda presenting.

Learn more and register at http://bit.ly/BrandTrends17CTL

In addition, Reach certified professionals will be invited to attend the CTL conference in Baltimore in April. Because of this, CTL has extended the early registration discount until Feb. 15.

Learn more at http://bit.ly/ctlconf2017

Marie Zimenoff, CEO and owner of CTL says, "The CTL Board and I are excited about this transition and the richness personal branding can bring to your practice – from graduating students differentiating themselves in the marketplace to executives building a distinctive leadership brand."

Reach Telecall: "Test-Drive Your Dream Job"

I'm always glad when I take an hour to participate in the Reach Branding Club's Interview Series. William Arruda and Susan Guarneri consistently line up some of the best and brightest minds in the world to share their thoughts about career topics. And, best of all, it's free! Be sure to get on their e-mail list.

Today's call was with Brian Kurth, author of "Test-Drive Your Dream Job -- A Step-by-Step Guide to Finding and Creating the Work You Love." He's also the founder of Vocation Vacations, which allows job seekers to pay to "job shadow" folks in the career field of their choice for a few days, and see whether they'd like it.



The interview was fabulous. Kurth outlined an eight-step process for facilitating a successful career transition -- built heavily on the use of mentors and participatory research to find the right next job. It reminded me of a program in high school that I participated in -- "job shadowing" -- where the high school students would be paired with a businessperson in their desired career field that they could follow around for a day or two.

Kurth has extended this idea to make it part of your "vacation" -- you follow someone in another city or state and they allow you to see what that career path is all about.

A couple of key points:
* Discover/rediscover your strengths
* Create a vision board (a collage of your interests -- buy magazines, newspapers, and print stuff out online -- quotes, pictures -- "Who you are and who you want to become.")
* Confront your fears ("Fear never goes away -- it's how you handle it.")
* Create an action plan (and constantly tweak it)
* Find your mentor(s) -- 1-5 folks -- they should be in the field you want to go into.
* Branding is about EMOTIONS and creating emotional connections
* Establish your thresholds (boundaries or your comfort zone areas you won't cross)

All in all, well worth the hour! I'll let you know when I find out when the next Reach Branding Club Interview Series is.

Free Teleseminar with Dr. Lynn Joseph

The Reach Branding Club is offering a free May teleseminar from the author of "The Job-Loss Recovery Guide: A Proven Program for Getting Back to Work -- Fast!" Dr. Lynn Joseph's strategy is designed to help individuals get jobs faster. The program, "Self Leadership: Achieve Career Transitions and Goals More Quickly and Powerfully with Advanced Visualization Techniques" will be Thursday, May 22 from Noon to 1 p.m. EST. There are only 200 spaces available on the call, so register with the Reach Branding Club. If you can't make the live call, the teleseminar will be recorded, and the recording will be sent to all who register.

Also, the next Reach Personal Branding Certification Program is starting soon. The registration cut-off date is Friday, May 23. Learn more here.

Free Teleseminar: Eight Ways to Enhance Your Personal Brand

How do you correctly apply personal branding to two of the hottest online networks (LinkedIn and Facebook)? This teleseminar -- scheduled for Thursday, March 13, 2008 at Noon Eastern time -- will give you the information you need to get up to speed quickly.

The one-hour teleseminar will be lead by William Arruda, founder of Reach, the leading global personal branding organization. The presenter will be Jason Alba, author of "I'm on LinkedIn- Now What?" He also co-authored "I'm on Facebook-Now What" and is CEO of JibberJobber.com.

There is no cost to attend -- but enrollment is limited to the first 200 participants. Register here.

Career Directors Conference Will Include Free Certification

Attend the 2008 Career Directors International Conference in Seattle Oct. 15-18, and receive a 360º Reach™ Assessment Certification for free ($377 value). The 360º Reach Assessment Certification Program certifies you to use the 360º Reach Personal Brand Assessment System. It provides you with the training and support you need to perform the detailed analysis of 360º Reach feedback. You will also learn how to coach clients to use this information.

Before attending the CDI conference, registrants will access and use the 360ª Reach™ assessment and access online training for the preliminary assessment training. Then, at the conference, participants will receive the last training module via a live presentation from Susan Guarneri, MS, NCC, CERW, CCMC... aka the "Career Assessment Goddess."

Super Early Bird registration ends May 1, and the conference is only open to the first 100 registrants. For more information, contact Career Directors International.