Typepad Free Webinar Series

I first learned about the Typepad free webinar series when Kirsten Dixson Tweeted a reminder about it. I missed getting in on it by an hour, but found out that they are recorded. Listening to her session is on my to-do list for this weekend... and it should be on yours as well.

The series also has a number of other interesting topics for resume writers (small business owners). You can sign up in advance for upcoming topics (free) or listen to the archived webinars (also free).

I'm reading Career Distinction: Stand Out by Building Your Brand at the moment and LOVING IT. I had purchased it a few years back at a resume writing conference and started it, but had set it aside and just picked it up again. Kirsten and her co-author, William Arruda offer fabulous advice for resume writers ... and their clients.

Are You SEO Ready?

Are you one of the resume writers who considers advertising in the Yellow Pages so "last century"? Do you get most of your new resume clients online? Is your website ready to be a primary source of new business for you? Is it optimized to meet the needs of the search engines that drive the majority of visits to websites like yours?

If you're like me, you wonder how you can get your website to show up on search engines so you can keep attracting new clients. And how you can get more traffic using paid listing services -- but ensure that you're spending your money wisely. Nowadays, you're not just competing with other resume writers in your area, you're competing with writers around the world for clients. Are you ready?

This is one of those topics where we, as resume writers, are going to need to learn some new tricks if we're going to still be selling our resume writing services into the next decade ... so we might as well invest 90 minutes to learn the strategies that will keep our phones ringing (and e-mail boxes full!) for the future.

Kathy Sweeney, NCRW, CPRW, CEIC, CCM, is presenting a webinar tomorrow (Thursday, July 31) at 3 p.m. EDT that you should attend if you want to learn how to maximize the Internet as a source of new clients. If your website is producing the kind of traffic that has your phone ringing off the hook, by all means spend tomorrow serving those clients. But if your appointment book is less-than-full, invest the $39 and attend Kathy's webinar. (Even if you can't make the live session, you can receive the webinar recording and materials after the session -- but if you're a Mac user like me, you'll want to attend live -- see the technical note below).

In the webinar, you'll learn how search engines find your website, effective keyword selection, the importance of meta page titles and meta tag descriptions, the difference between "natural listings" and "paid listings" (and the different types of paid listings), how to submit your website to directories (many of them for free!), how to negotiate relevant reciprocal links, and much more.

Register for the seminar HERE.

The 90-minute webinar is just $39. If you're not able to attend the "live" webinar, Kathy will be recording the audio and the actual "on-screen" presentation of the webinar. So even if you can't make it on Thursday, you will still receive the recording, video, and materials at the conclusion of the source. (See the special note below for MAC users.)

About webinars:
Attending a webinar is not much different than attending a teleseminar. But instead of just using your phone, you use your computer to follow along. You must be at your computer and on your phone at the same time. You will need to be able to "view" the webinar
on your computer.

System requirements:
* PC-based attendees: You'll need Windows 2000, XP Home, XP Pro, 2003 Server or Vista. To view the recorded video from the webinar, you must have Windows Media Player, Version 9 or higher.
* MAC folks (like me!) you'll need MAC OS X 10.3.9 Panther (or newer) to see the webinar. Although Kathy will be recording the video and audio, if you're a Mac-based resume writer, Kathy suggests you attend
the live webinar, as you will not be able to view the webinar video afterwards unless you have access to a PC (or run your Mac dual platform, my husband tells me. *smile*)

If the link doesn't work, visit the Resume Writers Resource website and click on "Teleseminars and Webinars."

Note: When you sign up for the webinar, you will be sent an "invitation" to register for the webinar. You must use the link Kathy will send you and "register" for the webinar or you will not be able to participate.

New Affiliate Program: LiveJobCoach.com Webinars

If you're a resume writer who doesn't offer job search coaching, you may be interested in the webinar series offered by Stewart, Cooper & Coon, Inc., through their LiveJobCoach.com website.

Fred Coon, LEA, JCTC, CRW, says that the company is offering a 20% referral fee to any resume writer who sends clients to LiveJobCoach.com who purchases one of the three Webinar Series programs. Call Fred at 602-385-3000 x 200 for details.