One of the best ways of attracting and retaining resume clients is through content.
True audience engagement is essential. Engagement includes getting responses to your social media posts, with real conversations happening. That leads to a relationship with the audience that gets them to do what you want them to, and remain committed afterwards. But that doesn't happen by itself — it happens by design.
Here are some things you should consider:
1. Grow Brand Awareness
The reason you want to grow your brand's awareness is that it will help more people know about you and your offerings. The more people who know, the more chances you have to make them part of your audience. The more audience members you have, the more opportunities you have for audience engagement.
To grow brand awareness, youíll want to create content such as white papers, webinars, blog posts and other content that is designed with the goal of brand awareness in mind.
2. Build an Active Community
The best way to grow and improve engagement is to have more people to engage with in a community environment. When you build an active and vibrant community, engagement will happen more easily because they feel special and part of a group or tribe.
A great way to build an active community today is through Facebook Groups. You'll need content for your community too, such as memes, challenges, infographics, and more. (Bronze members of BeAResumeWriter, check out the 100 More Social Media Conversation Starters on the download page.)
3. Drive Traffic to Your Website
You'll want to work on driving traffic to your website because the point of engagement is to get traffic to your website, and then get your visitors and hungry buyers to sign up for your email list so that you can engage with them in new ways. You can use your community and the content that you use to build brand awareness to help you drive traffic to your site.
4. Generate Leads and Sales
As you grow brand awareness, build an active community, and drive traffic to your site, part of the point of engagement is to generate leads and sales. You can then have engagement with your prospects and customers.
When you set these four goals, remember that they're only goals. You will also need to develop a strategy that allows you to approach these goals, with measurable objectives and tactics that increase your chances of succeeding.
In yesterday's blog post, I talked about how to decide where you're going — setting the goal or goals you want to achieve.
Once you know where you want to go, you can chart the course for how to get there.
So the next step after setting a goal is to create a series of steps you need to take to accomplish the goal.
There’s that saying: How do you eat an elephant? One bite at a time. When I get stuck on how to approach a goal, I make a list of all the tasks I need to take to get it done. Then I work on one. If I’m really stuck, I set a timer on my phone for 15 minutes, and I commit to working on a task until the timer goes off. Sometimes that’s enough to get me out of inaction.
As I mentioned in yesterday's blog post, it is a really important part of the process to actually write things down. It requires a lot of effort and energy to try to remember what you need to do. You also have to spend time thinking about what you need to do next. When you write things down, it makes it easier to figure out where to spend your time. Also prioritize the list. Designate what to do first, and next, and next. That will help you move from task to task quickly, because you know what’s next on your list.
The other important piece is the “T” in “SMART” — putting a deadline on your goal. To turn a goal into reality, you need to know what you have to do on a monthly, weekly — or even daily — basis to make it happen. And you can’t do that unless you have a time frame for when you want to accomplish your goal. You start at the end, and figure out what it will take to get there.
One of the goals I gave as an example yesterday was "I will pay off $6,000 in credit card debt by Dec. 31, 2019."
That means you need to pay off $500 a month in principal to wipe out your entire credit card debt over the course of a year. Making a $500 payment each month sounds more manageable than tackling an entire sum.
But you can break it down even further. Five hundred dollars a month is $115 a week, or $16.50 a day. Once you have a goal and a timeline, you can take the appropriate action to make it happen.
You could pick up a little extra work each month to make your $500 a month goal. Or cut your expenses by $16.50 a day and allocate the savings to debt reduction.
But having a goal and action steps in place makes it much more likely that you will reach your goal than hoping that there is extra money at the end of each month to throw towards your credit card. And, if you have a plan for your money, you’re more likely to reach your goal of paying off your credit card because you know exactly what you want to do with that extra money you earned, or saved, or both.
So take a few minutes right now and write down the series of action steps you need to take for each of the goals you defined from yesterday's "homework" assignment.
