Think Different

In 1997, Apple introduced an advertising campaign that changed how they marketed their products. Instead of focusing on technical aspects (processor speed, hard disk size), Apple revolutionized computers by making them about their performance as a lifestyle item.

Big changes are in store for our industry in the next 5-10 years. How will the resume writing industry "Think different"??

Converting Resumes to CVs

Myriam Rose-Kohn was recently quoted in an article by James Caverly, "Five Tips for Writing CVs for Overseas Employers." It's a great resource that you should bookmark.

New Clients Are Everywhere

I was on the phone with Apple's technical support today (a logic board problem with my iBook), and was talking with a rep named Sam in Toronto, Ontario. I told him I had been to Toronto for a resume writing conference, and he asked me about resumes while we waited on hold together for a product specialist, and then a customer relations representative.

It just shows that prospective new clients are everywhere.

He asked all the typical "new client" questions (pricing, guarantees, samples, effectiveness, job search research), and I referred him to a couple of my colleagues in Ontario, Canada. So Marian, Martin, or Sandra, if you get an inquiry from Sam who works for Apple and wants to be a health inspector, you'll know where it came from.

(The bad news, it appears as if my logic board issue is unrelated to the repair extension program I referenced, and I'm going to have to take my computer in.)

How Do You Process Information?

I was reading about "Learning Styles" today -- specifically, how most of us have preferred ways to perceive and process new information. When you realize that you have a preferred way to learn new information, you can be more effective in learning new things!

My interest was focused on "processing" information -- how we internalize our new experience and make it our own. Educational theorists have identified two styles of processing:

• Some people favor processing new information by actively experimenting. They like to "jump right in" and start using the new information. They immediately look for practical ways to apply what they've learned.
  

• Others favor processing new information by reflectively observing -- they prefer to watch and ponder what is going on. They understand a situation by carefully observing it.
  

I'm an "active experimenter" -- if I read about a new resume technique, I want to try it out right away.

What's your processing style?