Showing posts with label Think Different. Show all posts
Showing posts with label Think Different. Show all posts
Sunday, November 18, 2007
Think Different
In 1997, Apple introduced an advertising campaign that changed how they marketed their products. Instead of focusing on technical aspects (processor speed, hard disk size), Apple revolutionized computers by making them about their performance as a lifestyle item.
Big changes are in store for our industry in the next 5-10 years. How will the resume writing industry "Think different"??
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