Thursday, May 15, 2008
Riley Guide - Jobs for Journalists & Broadcasters
Wednesday, May 14, 2008
Resume Writing is Recession-Proof
In fact, my phone has been ringing off the hook the past few weeks. I've heard from a couple of clients that I haven't heard from in years (one dating back to 2003!!) and there has been a steady stream of new clients as well. Another Nebraska colleague reports similar results. How's business for you?
If you're not as busy as you'd like, there are a couple of options. Ramp up your marketing and public relations efforts and bring in more business yourself ... or consider subcontracting for other writers. If you're interested in subcontracting, be sure to order my special report, "Making Money as a Resume Subcontractor" (just $20 for the 39-page report, which includes more than 25 individuals or firms looking for subcontractors; available for immediate download as a PDF.)
Tuesday, May 13, 2008
Don't Strike Out With Prospective Clients
Marketing guru Robert Middleton has developed a marketing system for independent service professionals (including resume writers and career coaches) that is designed to help you attract more clients!
(Read more about it at http://www.actionplan.com)
He says it's important to analyze our sales process and identify WHERE you are losing clients.
For most resume writers, it's when the client asks, "How much does this cost?" Save the sale by trying different approaches:
• Ask lots of questions to understand their real challenges (most clients aren't as concerned about the cost as much as they are on the RETURN-ON-INVESTMENT. Will it be worth what they spend?)
• Direct them to your web site for articles, samples, etc. if they say they want to "think about it."
Monday, May 12, 2008
TORI Awards Nominations Extended
Best International Resume - encompasses resumes written for a non-US market.
Best Technical Resume - encompasses scientists, engineers, technicians, mechanics, etc.
Best Creative Resume - encompasses creative-style resumes in full-color, unusual layouts, artistic writing styles, etc. Very open to interpretation.
Best Executive Resume - encompasses any executive-level position in any industry.
Best Cover Letter - encompasses any discipline, industry, or career level.
Best Retiree/Second Career Resume - encompasses any discipline, industry, or career level as long as the focus is on a career change for a mature adult.
Best Sales & Marketing Resume - encompasses any level of sales and marketing professional who focuses on business development.
Best New Graduate Resume - encompasses any discipline, industry, or career level as long as the focus is on leveraging a recent degree as the career target.
Best Military Resume - encompasses any discipline or career level as long as the focus is on a military job seeker transitioning to the civilian sector.