Tuesday, May 13, 2008

Don't Strike Out With Prospective Clients

Marketing guru Robert Middleton has developed a marketing system for independent service professionals (including resume writers and career coaches) that is designed to help you attract more clients!

(Read more about it at http://www.actionplan.com)

He says it's important to analyze our sales process and identify WHERE you are losing clients.

For most resume writers, it's when the client asks, "How much does this cost?" Save the sale by trying different approaches:
• Ask lots of questions to understand their real challenges (most clients aren't as concerned about the cost as much as they are on the RETURN-ON-INVESTMENT. Will it be worth what they spend?)
• Direct them to your web site for articles, samples, etc. if they say they want to "think about it."

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