Next Resume Writing Academy (RWA) Live Class Begins Sept. 24

There is no college degree offered at the moment for resume writing, so the next best thing (or, from my perspective, even better than a degree program!) is the Resume Writing Academy, offered by Wendy S. Enelow and Louise M. Kursmark.

Billed as "the nation's premier resume training organization," RWA offers comprehensive training for resume writers looking to improve their skills or for new professionals looking to enter the industry. The program includes eight weekly teleseminars and three independent learning programs. Program graduates are eligible for ACRW (Academy Certified Resume Writers) credentialing.

The next live class begins Sept. 24. An independent study option is available to begin anytime. Visit

www.resumewritingacademy.com or call Wendy Enelow at (434) 299-5600 for more information.

Better Questions: Better Resumes (Bridget's Top 5)

"Garbage in. Garbage out."

When writing a resume, the information you are able to collect from clients makes a huge difference. Ask the right question, and you can unlock a treasure trove of valuable accomplishments and insight from the client about his/her value to the employer.

In an article in the Summer 2009 issue (back issues are available for purchase for $3 each), I wrote an article called "A Perfect '10': Better Questions Yield Better Resumes." In it, I identified 10 key questions in four specific categories:

• Collecting Information About the Client's Job Target/Desired Job
• Questions to Capture the Essence of the Client's Current Job
• Questions to Elicit Information About Accomplishments
• Other General Questions

If I had to pick my top 5 questions from the ones listed in the article, it would be these:

1. In your performance reviews, in what areas did you receive the highest scores or the most positive feedback?
2. What is the most important part of your current job?
3. What have you achieved in your job -- have you saved your employer any money or achieved any other quantifiable measure (helped the company make money, become more efficient, improve safety, improve customer service, etc.)?
4. What have you introduced at your firm that has never existed before ... or what did you improve upon?
5. What sets you apart from other candidates for this job?

For more client questions and tips for effective resume writing, purchase the "Write Great Resumes Faster" special report for just $14.

Have You Hit "The Dip?"

I just finished reading Seth Godin's book, "The Dip: A Little Book that Teaches You When to Quit (And When to Stick)." It originally came out in 2007 -- and although I'm a huge Seth Godin fan, I somehow missed this one.

Which is unfortunate, because the message in The Dip probably would have served me well in recent years.

Here are three simple concepts that Seth outlines in the book:

• Quit the wrong stuff.
• Stick with the right stuff.
• Have the guts to do one or the other.

He describes The Dip as follows:
At the beginning, when you first start something, it's fun. It's interesting. It's easy to stay engaged in it. Then the Dip happens. It's "the long slog between starting and mastery." You know, the hard part: the middle.

...When you start writing a resume and you're zipping along, and suddenly you don't know where to go next. You're simply stuck.
... When you start your business and get a whole bunch of clients, and then ... all of a sudden, it seems ... the phone stops ringing.
... Or you start to write a book, and the first few chapters seem to write themselves ... and then your brain freezes up.

That's the Dip. Read the book to find out how Seth suggests you get through it (and WHY it's important to get through it. And when you should QUIT instead of trying to get through it).

Here's a hint (from Seth):
"Successful people don't just ride out The Dip. They don't just buckle down and survive it. No, they lean into the Dip. They push harder, changing he rules as they go. Just because you know you're in the Dip doesn't mean you have to live happily with it. Dips don't last quite as long when you whittle at them."

"The Power of Who" - Inspiration for Job Seekers

I just finished reading "The Power of Who: You Already Know Everyone You Need To Know" by Bob Beaudine, the nation's leading sports recruiter. One story in the book, in particular, caught my attention.

A jobseeker was driving home from an interview in Chicago. It was a job he really wanted, and he had failed the interview. His prospects for employment were bleak, and his self-confidence was shot. He turned on the radio and came across a radio talk show program where the host was interviewing the author of a book titled, "Ultimate Success." The author, Frank Beaudine (Bob’s dad), was asked by the interviewer, "Mr. Beaudine, is there any advice you can offer that might be helpful to the person listening right now who is out of work, exhausted by all the rejections, and starting to lose hope?"

Mr. Beaudine's response: "You might have just bombed your last interview, but don't despair. Something great is just around the corner."

Sometimes, jobseekers come to us at just the right moment. We are exactly the right person they need to help them get through the worst moment of their life (getting fired or laid off, for example). We can transform a client's hopelessness into hope; their frustration into action; their despair into encouragement.

(By the way: Read the book. It has some very useful advice for resume writers and our clients. Check out my other blog post about “The Power of Who.”)