- What are your current annual and monthly net revenues (gross revenues – expenses)?
- What are your net revenue goals and are you on track to meet them based on your current gross revenues and expenses?
- What’s your current marketing budget?
- What’s been your most successful marketing tactic based on Return On Investment (ROI = Gross sales revenues generated – time & money costs of implementation)?
- What’s the average value of one new client or sale?
- What’s the annual value of a client or customer (average value of one new client or sale X average # of annual sales per client or customer)?
- How many sales, customers or clients do you need to meet your goals (gross revenue goal / total average sale)?
Ideas, information, and resources for professional resume writers.
Thursday, February 16, 2012
The Numbers You Should Know
It's February....which means it's tax time. I'm slooooowwwwlyy working on my tax stuff for my accountant... and it reminded me of some important questions you should be able to answer about your resume writing business. If you don't know the answers to these questions, you should!!
Wednesday, February 15, 2012
Social Media Sites Can Improve Your Website SEO
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| Photo used under Creative Commons from Victor1558 |
It's no secret that search engine rankings are important -- many prospective resume clients start their search for a resume writer online.
Search engine optimization is necessary if you want to achieve any useful ranking that can impact your resume business in a positive way. It can take months and even as long as a year or more for websites to achieve the coveted spot on the first page (or even the first spot!) on a search engine. To speed up that process, you can take a look at social media to increase your visibility.
Google is now considering social media stats in their overall algorithm for website rankings. The good news is that many of us use social media anyway, so turning it for business won't be a stretch. You can use your knowledge and the keywords from your website to help you attract other social media members who are in your target market.
Here are a few tips to help you utilize social media to improve your SEO efforts.
- Join the social networks that matter -- There are several social media sites but the ones most used are Facebook, Twitter and YouTube. Establish personal (if you haven't already) and business profiles on each of these sites. Within your profiles, incorporate the target keywords that you use on your site to attract visitors.
- Utilize every area of these sites -- Link updates on your website to posts that you make on these sites. Uploading a video to YouTube? Use keywords in the description and add a link to your site. "Like" pages that are similar to your niche market.
- Join sites relevant to your target audience -- This is an old one but a good one. For instance, when you sign up for community forums (like a Group on LinkedIn), become an active member. Two-word comments, or posting to promote your site, can be viewed as spamming. You will gain more traffic from other members and influence in the community if you genuinely participate.
- Follow other relevant blogs -- Make comments, offer to guest blog for influential bloggers in your niche (for example, if you are a resume writer who works with CFO candidates, find bloggers who write about business-to-business financial topics), and offer useful information.
The more engaging that you are on social media sites, the more you will rise to the top on the lists of others who also patronize those sites. This can elevate your status and increase traffic to your website. Also, communicating with your target market here can offer valuable insight for prospective clients, increasing your status as an expert for them when it comes time for them to conduct their job search.
Wednesday, February 8, 2012
2011 Resume Writers' Digest Annual Industry Survey Results
The Resume Writers' Digest Annual Industry Survey is an opportunity for resume writers to benchmark their progress compared to their peers. The survey was first conducted in 2001.
The 2011 Resume Writers' Digest Annual Industry Survey was conducted from December 2011 through January 2012. The respondents can be categorized as follows:
The majority of responders were full-time, self-employed résumé writers (65%), with another 23% classifying themselves as part-time entrepreneurs. While most worked from home (71%), another 16% also met their clients elsewhere, such as coffee shops or libraries. Only 11% chose to maintain a separate outside office.
Services
January was a busy month for 42% of résumé writers, followed by February (15%) and March (11%). It tapered off from there with spikes in May (8%) and August (9%), with very little activity during July or December.
On average, the vast majority of writers (80%) produced fewer than five résumés a week. Seventeen percent wrote more than that, but only 3% wrote more than 10 résumés a week.
Perhaps the hardest part of writing any résumé is simply getting the client to give you enough material. Some writers reported using questionnaires, either all the time or occasionally, in an effort to extract information (19%), but 25% never did. A slight majority preferred to use both a questionnaire and talk to their client in person or over the phone (51%).
The trend towards working virtually continues to grow. While 30% of writers still met with clients personally, 28% also used phone, fax, or Internet, and 10% conducted all their business online.
For many clients, a résumé itself isn't enough. While 32% of writers were only tasked to prepare the résumé itself, another 24% also provided a cover letter, and a further 11% added references and other supporting documents. Ten percent were required to present their résumés in alternate formats (ASCII, PDF, etc.). Unexpectedly, interest in brand and social media development has declined a couple of percentage points since the last survey, although at least one respondent included a LinkedIn profile as part of the standard résumé package.
Cash Flow
To avoid later difficulties collecting their fees, most respondents required full payment up front (61%), but a minority 19% contracted for an initial deposit, then the balance upon delivery. A very small number completed the project first, and then received payment (6%).
Estimates of hourly wages varied considerably, with 43% listing $50-99 as their average wage, 32% listed $100-199, 20% made less than $50/hr, and 5% claimed to make $200-300/hr.
Time spent per week writing résumés also varied greatly:
Not all income was generated directly from résumé writing. Of those respondents who reported passive income streams, 35% received money from their own ebooks and products and 25% received affiliate income (Amazon, ClickBank, referral fees, and commissions).
As in 2010, referrals (18%) and personal websites (14%) continued to be the most important source of new clients. The next most likely source came from directories on professional association websites (8%). Alliances, recruiters, and social media (split almost equally) accounted for another 17% of new projects.
Certification & Training
Most writers recognize having credentials is important when establishing credibility with a client. A majority (67%) of survey participants held résumé writer certifications, with 28% also being certified career coaches. A notably large number, however, held no certification at all (29%), an increase of 8% over the previous year.
Résumé writers received training or chose to belong to a variety of organizations, with no single association predominating. Professional Association of Résumé Writers & Career Coaches (PARW/CC) and Career Directors International (CDI) accounted for most affiliations (16% each), with the National Résumé Writers' Association (NRWA) (12%) and BeAResumeWriter.com (10%) coming next. Career Thought Leaders and the Resume Writing Academy also had small followings.
Many respondents advanced their careers in 2011 by attending professional seminars, webinars, or conferences (36%), purchasing career-related books (10%), exploring strategic alliances (7%), or making new connections with a recruiter (6%). Others promoted themselves by working social media (9%), overhauling their website (7%), giving a presentation (7%), writing an article (6%), or being interviewed in the media (5%).
The Bad & The Ugly
Complaints from the 2010 survey were mirrored in this one, as problems with client management continued to top the list as the least favorite parts of being a résumé writer. Common complaints: Clients don't understand the value a professional brings to writing their résumé; they fail to provide enough information; they don't follow up with revisions or make timely payments; and they don't understand a good résumé doesn't just appear overnight.
The marketing and sales aspect of being an independent contractor also weighed heavily upon some respondents. The work wasn't steady...so neither were the paychecks. Deadlines and scheduling conflicts were constant issues, as was working evenings and weekends. Keeping up with changing technologies was difficult for some writers; others had trouble with bookkeeping.
Not surprisingly, these difficulties were reiterated by respondents when asked what their greatest challenges were. The business aspect continued to be a prime concern, particularly finding clients and getting them to participate in the process; business development and marketing; and keeping up with current technology and social media trends. Respondents repeatedly commented how difficult it was to manage the ebb and flow of this business and how they needed to improve their time management skills.
As the economy slowly picked up, so did the effort job seekers put into their search. The majority of résumé writers (65%) reported increased volume and/or profits in 2011, while a smaller segment did worse (22%). Thirteen percent reported no significant change.
The 2011 Resume Writers' Digest Annual Industry Survey was conducted from December 2011 through January 2012. The respondents can be categorized as follows:
The majority of responders were full-time, self-employed résumé writers (65%), with another 23% classifying themselves as part-time entrepreneurs. While most worked from home (71%), another 16% also met their clients elsewhere, such as coffee shops or libraries. Only 11% chose to maintain a separate outside office.
Services
January was a busy month for 42% of résumé writers, followed by February (15%) and March (11%). It tapered off from there with spikes in May (8%) and August (9%), with very little activity during July or December.
On average, the vast majority of writers (80%) produced fewer than five résumés a week. Seventeen percent wrote more than that, but only 3% wrote more than 10 résumés a week.
Perhaps the hardest part of writing any résumé is simply getting the client to give you enough material. Some writers reported using questionnaires, either all the time or occasionally, in an effort to extract information (19%), but 25% never did. A slight majority preferred to use both a questionnaire and talk to their client in person or over the phone (51%).
The trend towards working virtually continues to grow. While 30% of writers still met with clients personally, 28% also used phone, fax, or Internet, and 10% conducted all their business online.
For many clients, a résumé itself isn't enough. While 32% of writers were only tasked to prepare the résumé itself, another 24% also provided a cover letter, and a further 11% added references and other supporting documents. Ten percent were required to present their résumés in alternate formats (ASCII, PDF, etc.). Unexpectedly, interest in brand and social media development has declined a couple of percentage points since the last survey, although at least one respondent included a LinkedIn profile as part of the standard résumé package.
Cash Flow
To avoid later difficulties collecting their fees, most respondents required full payment up front (61%), but a minority 19% contracted for an initial deposit, then the balance upon delivery. A very small number completed the project first, and then received payment (6%).
Estimates of hourly wages varied considerably, with 43% listing $50-99 as their average wage, 32% listed $100-199, 20% made less than $50/hr, and 5% claimed to make $200-300/hr.
Time spent per week writing résumés also varied greatly:
- < 10 hrs: 19%
- 10-19 hrs: 18%
- 20-29 hrs: 18%
- 30-39 hrs: 26%
- 40-50 hrs: 16%
- > 50 hrs: 3%
As in 2010, referrals (18%) and personal websites (14%) continued to be the most important source of new clients. The next most likely source came from directories on professional association websites (8%). Alliances, recruiters, and social media (split almost equally) accounted for another 17% of new projects.
Certification & Training
Most writers recognize having credentials is important when establishing credibility with a client. A majority (67%) of survey participants held résumé writer certifications, with 28% also being certified career coaches. A notably large number, however, held no certification at all (29%), an increase of 8% over the previous year.
Résumé writers received training or chose to belong to a variety of organizations, with no single association predominating. Professional Association of Résumé Writers & Career Coaches (PARW/CC) and Career Directors International (CDI) accounted for most affiliations (16% each), with the National Résumé Writers' Association (NRWA) (12%) and BeAResumeWriter.com (10%) coming next. Career Thought Leaders and the Resume Writing Academy also had small followings.
Many respondents advanced their careers in 2011 by attending professional seminars, webinars, or conferences (36%), purchasing career-related books (10%), exploring strategic alliances (7%), or making new connections with a recruiter (6%). Others promoted themselves by working social media (9%), overhauling their website (7%), giving a presentation (7%), writing an article (6%), or being interviewed in the media (5%).
The Bad & The Ugly
Complaints from the 2010 survey were mirrored in this one, as problems with client management continued to top the list as the least favorite parts of being a résumé writer. Common complaints: Clients don't understand the value a professional brings to writing their résumé; they fail to provide enough information; they don't follow up with revisions or make timely payments; and they don't understand a good résumé doesn't just appear overnight.
The marketing and sales aspect of being an independent contractor also weighed heavily upon some respondents. The work wasn't steady...so neither were the paychecks. Deadlines and scheduling conflicts were constant issues, as was working evenings and weekends. Keeping up with changing technologies was difficult for some writers; others had trouble with bookkeeping.
Not surprisingly, these difficulties were reiterated by respondents when asked what their greatest challenges were. The business aspect continued to be a prime concern, particularly finding clients and getting them to participate in the process; business development and marketing; and keeping up with current technology and social media trends. Respondents repeatedly commented how difficult it was to manage the ebb and flow of this business and how they needed to improve their time management skills.
As the economy slowly picked up, so did the effort job seekers put into their search. The majority of résumé writers (65%) reported increased volume and/or profits in 2011, while a smaller segment did worse (22%). Thirteen percent reported no significant change.
The 2012 Resume Writers' Digest Annual Industry survey will be conducted early in 2013. Be sure to participate!
Friday, February 3, 2012
Start an Inspiration Book
I was stuck tonight writing a cover letter ... so I pulled out my trusty inspiration book. I started the inspiration book while I was subcontracting a few years ago. When you're writing 7-10 resumes a week, sometimes you just get "stuck." You look at the blank page and nothing comes to you.
I address the syndrome of the blank page in my "Write Great Resumes Faster" book. One of my best blank-page busters is an inspiration book. Divided into sections, it addresses the common challenges with a resume -- the qualifications profile, achievement bullets, core competencies (for keywords), cover letter openings, cover letter bullets, and cover letter closings.
Obviously, you don't want to just cut-and-paste into your resume and cover letter documents. But sometimes just reading through some of your previous work will help create the inspiration you need to break through the blank page.
How to create your own inspiration book? Cull through your past resumes and find turns of phrases that speak to you ... or, absent that, just copy and paste a variety of phrases and pieces. I find a three-ring binder works well to organize your information, although you may find that keeping a Word document or using an app like Evernote helps you access the information you want.
Obviously, you don't want to just cut-and-paste into your resume and cover letter documents. But sometimes just reading through some of your previous work will help create the inspiration you need to break through the blank page.
How to create your own inspiration book? Cull through your past resumes and find turns of phrases that speak to you ... or, absent that, just copy and paste a variety of phrases and pieces. I find a three-ring binder works well to organize your information, although you may find that keeping a Word document or using an app like Evernote helps you access the information you want.
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