The Numbers You Should Know

It's February....which means it's tax time. I'm slooooowwwwlyy working on my tax stuff for my accountant... and it reminded me of some important questions you should be able to answer about your resume writing business. If you don't know the answers to these questions, you should!!

1. What are your current annual and monthly net revenues (gross revenues – expenses)?
2. What are your net revenue goals and are you on track to meet them based on your current gross revenues and expenses?
3. What’s your current marketing budget?
4. What’s been your most successful marketing tactic based on Return On Investment (ROI = Gross sales revenues generated – time & money costs of implementation)?
5. What’s the average value of one new client or sale?
6. What’s the annual value of a client or customer (average value of one new client or sale X average # of annual sales per client or customer)?
7. How many sales, customers or clients do you need to meet your goals (gross revenue goal / total average sale)?