Tools I Use In My Resume Writing Business

I'm often asked what tools and resources I use in my resume writing business. Here's a list of them!

1&1 Domain Name Registration and Website Hosting

Affordable, easy-to-use domain name registration (starting at $.99/year for domains, and $5.99/month for hosting). You can register multiple domain names and point them all to one website easily, allowing you to promote your different services and products but drive traffic (website visitors) to specific pages of your main website.

AWeber E-Mail List Management and Autoresponder

Every resume writer needs to build a mailing list with very little technical know-how. AWeber walks you through the process of creating your opt-in form (and will even host it on their site for you, so you don’t even need a website to get started with building your mailing list). AWeber offers both autoresponder messaging (you can pre-schedule a series of emails to go out at designated intervals when people join your list) and broadcast emails (send a message whenever you want). Your first month is just $1, and just $19/month after that (for up to 500 subscribers).

Audio Acrobat

If you host free or paid teleseminars, are interested in podcasting, or want to create audio training programs, check out Audio Acrobat. Offers complete ease in creating and hosting audio clips — no technical skills required! Offer client coaching? Record the calls and offer them as a bonus to your client! And check out “sizzle lines” — record special content and give prospects or clients access. Free 30-day trial, then $19.95/month for the Basic Plan.

Clickbank

An online market to bring buyers and sellers together. If you create an information product, Clickbank is a great way to find affiliates to promote your offer. If you’re looking for affiliate offers to promote, Clickbank is a great way to find relevant products to recommend. It’s also a great way to research what clients will be interested in — find products that are hot sellers!

Constant Contact

The most popular solution for building a mailing list. A more “user-friendly” email list management program than AWeber...with social media management tools built in. If you’re looking for a program that will allow you to easily create a client e-mail newsletter and the ability to send broadcast emails easily, check out Constant Contact. Offers a free 60-day trial, and prices start at just $20 after that.

Elance

Looking to outsource some things you can’t — or don’t want to — do yourself? Elance is a great place to go to find project-specific vendors, including website designers, copywriters, transcriptionists, researchers, and more.

Fiverr.com/Vikiana

Need an ebook cover or website banner made? Check out Vikiana on Fiverr.com. Don’t be put off by the poor grammar on her page — she does excellent work, fast, and starting at just $5.

EventBrite

The easiest way to offer free or paid registration for your next live or virtual event. There’s no cost to you if you don’t charge for the event, so if you want to host your first free teleseminar, consider using EventBrite. If you’re charging for the program (again, in-person or online), you’ll pay a small fee to EventBrite for each ticket sold, plus either a PayPal processing fee (if you want registration funds to go through your PayPal account) or you can use EventBrite’s credit card processing (with associated fees). Total fees add up to about 6% of sales, but you only pay for what you sell, and the registration pages are extremely easy to set up.

Fotolia

If you have a blog, Fotolia is an extremely inexpensive way to acquire photos and illustrations to accompany your posts. It’s also a fabulous choice for photos to use to illustrate your information products (ebook artwork, for example). A stock photography site, it offers a massive amount of choices, starting at about $1 per graphic. Make sure you purchase the correct “rights” for how you want to use the graphic. (For example, you’ll pay a bit more for graphics you want to use on an ebook you’re selling than on a blog post.)

Payloadz

The easiest way to sell digital information products (ebooks, special reports, forms, guides, audio programs, etc.) online. The Payloadz Express option is for low-volume sellers and is a great way to get started. The full Payloadz option offers an affiliate program to help you find folks to promote your products, and their online store will also provide additional visibility for your products.

PayPal

Some people hate it, some people love it … most just see PayPal as the easiest way to accept credit cards without having a full scale merchant account. I gave up my traditional merchant account so I wouldn’t have to deal with the hassle of PCI compliance, and PayPal has been a great solution. It also processes recurring payments for my BeAResumeWriter.com membership site.

Joan Stewart — The Publicity Hound

If you’re looking for ways to get free publicity for your résumé writing business, you need to check out Joan Stewart’s offerings. She’ll teach you “tips, tricks, and tools” for free publicity.

Robert Middleton — Action Plan Marketing

I’ve been using Robert Middleton’s marketing ideas for service providers for years — he offers extensive training for how self-employed professionals can attract their ideal clients. His free, 24-page “Marketing Plan Workbook for Attracting Clients to your Professional Service Business” is the best guide to defining your ideal client and creating a client-attracting core marketing message is the best I’ve ever seen.

Smart Blogging Skills (Kelly McCausey)

Blogging and article writing are two of the best ways to attract clients (and generate website traffic) as a résumé writer. This self-paced, 15-week program is a great step-by-step guide to either starting a new blog, or improving your existing blog. Although she emphasizes WordPress as a blogging platform, many of the techniques can be applied to any blog.

Vistaprint

Your resource for inexpensive, high quality marketing materials (business cards, fliers, signage, specialty products, and more) for promoting your résumé writing business.

Wild Apricot

If you want to create a membership program for your résumé writing business, Wild Apricot is a robust solution that is also extremely easy to get started with. It offers a free, advertising-supported level all the way up to multiple professional levels (depending on the number of subscribers you have).

Some links in this post are affiliate links. Affiliate links mean that if you are led to a site and make a purchase, I may earn a commission from that sale.  Not all links are affiliate links. Some are purely for sharing. You are under no obligation to make any purchases from my link. I only recommend products and services that I use or am personally familiar with.

Resources For Resume Writers

Are you familiar with these resources that can help you as a resume writer?


Start, Operate, Profit! The Ultimate Resource for Building a $100,000 Resume Writing Business
(3rd edition)
Teena Rose’s excellent book to help you start or grow your resume writing business — “the definitive resource for those getting started or who want to be the best they can be.” The book’s contents encompass business structure and naming, business planning, marketing and advertising, pricing, customer relations, resume writing strategies, add-on products, and more. You can also visit the link to receive a free 19-page preview of the book. Available for immediate download as a digital file.


Making Money as a Resume Subcontractor Special Report
Looking to earn extra income as a résumé writer? Subcontracting can be an excellent source of supplemental income. This 45-page special report includes profiles of resume writers who subcontract, information on what subcontractors pay, how to contact them (including a sample cover letter and résumé), results of the Resume Writers’ Digest Subcontracting Survey (average compensation, turnaround time, workstyle, etc.), keys to success (from the contracting writer’s perspective), what to look for in a contract, and more than 30 listings of contracting individuals and firms (including requirements, workstyle, turnaround time, compensation, and more). Available for immediate download as a digital file.


Write Great Resumes Faster
Make more money with less work! Are you ever stumped on where to start when writing a resume? Do you keep track of how long it takes you to write a résumé? Looking for ideas on how to create better resumes to win your clients an interview? How much more money could you make if you could write resumes even just a little bit faster than you do now — without sacrificing quality? This special report contains hundreds of ideas and resources compiled by Bridget (Weide) Brooks, CPRW. Hundreds of copies of this book have been sold to résumé writers — many consider it an “indispensable resource” they use for inspiration when they get stuck. Available for immediate download as a digital file. (Third edition.)

Developing Strategic Alliances and Partnerships With Recruiters
Are you thinking about developing a referral relationship with a recruiter, but are wondering where to start, and how to structure it? This special report has the answers. Topics covered include: How to find recruiting firms to partner with, questions to ask a recruiting firm (or to research) if you are approached for a referral relationship, what operations issues you should consider (like how to track referrals, compensation, and scope of commissionable work), how you should decide what to pay for a referral (and when you might not have to pay for high-quality, new clients at all!), Contains case studies from actual resume writers. Available for immediate download as a digital file.


Find more ebooks and special reports here:
BeAResumeWriter Resources

How Much Do Resume Writers Charge?

I received this question via email yesterday from a career professional:

"Bridget, do you have any information -- or from your own experience -- about the average price charged by resume writers? I think in one of your programs you mentioned something like $500? I think this is probably high. I have been looking at some websites, and they charge $179-$199 for a professional resume. $500 probably is for a resume writer who is well known in the industry. Can you forward me pricing information? Thanks."

Here's my response:

I do have current statistics on pricing for resume writing services in the U.S. 
The figures for an average resume and cover letter have been pretty steady for the last 3 years -- around $500. The average number of resumes written by professional resume writers is 2-4 per week, according to the 2011 survey data.

• 29% of resume writers charge $100-$299 for a resume and cover letter
• 35% charge $300-$499
• 12% charge $500-$699

"Resume mills" -- with multiple writers -- tend to charge less than a single writer web site. 
Certified writers generally charge more than non-certified writers. Resume writers who charge more than $1,000 per project tend not to put their prices on their website -- they quote client projects individually.

I pulled up five random websites from thenrwa.com for illustration:
-- http://www.WriteStepResumes.com/Services.html (Alabama) - $199 to $399
-- http://www.awriteresume.com/services.htm (Arizona) - $299 to $1199
-- http://www.eischensresume.com/services (California) - $200 to $750
-- http://www.Career3D.com/services.html (Colorado) - $297 (resume re-write)
-- http://www.srbcg.com/reacutesumeacute.html (Connecticut) - $299+

All are substantially above the $179-$199 rate ... but again, none of these are "resume mills."

Here is a profile of the "average" resume writer -- 
excerpted from the "Profile of a Professional Resume Writer" special report, which you can get free here by putting in your name and email address. (Offer is for professional resume writers and career coaches -- not for jobseekers, please!)

Get the Profile of Professional Resume Writers Report Here

Profile of the "Average" Resume Writer
Based on the survey information collected, here is the profile of the "average" resume writer:

She is a female in her mid-50s, a self-employed resume writer who has been writing for 11-15 years. She is certified as a resume writer who belongs to one professional association (either the Professional Association of Resume Writers and Career Coaches (PARW/CC) or Career Directors International (CDI).

Our average resume writer works from a home office primarily, but occasionally meets with clients in person -- usually in a public place, like a coffee shop (not a separate business office). She spends 24 hours a week writing, and another 15-20 hours a week on administrative and marketing activities. She writes 2-4 resumes each week, and her average package - for which she charges $350 - includes a resume, cover letter, and references document. She collects the full payment upfront for her work and uses a combination of a questionnaire and phone interview/phone consultation to gather information from the client.

As for income, she brings in gross revenues of $3,600-$5,600 each month, and she nets around $55,200 per year after taxes.

Although she has her own profile on LinkedIn, she's not actively soliciting clients on LinkedIn, nor does she do very many LinkedIn profile development/overhaul projects -- primarily because she's unsure of how to market this service and what to charge. She gets most of her clients from her website or referrals. She has a personal Facebook account, but not a Facebook Business Page (if she does have a Facebook page for her business, it has fewer than 100 "Likes" or "fans.") She doesn't have a Twitter account, or if she does, she's not using it very often.

When it comes to keeping up with trends and information in the industry, she relies on her professional association, resume books, and teleseminars (mostly free, but 1-2 paid ones a year) for information. She doesn't attend professional conferences (either in-person, or virtual ones).

Her biggest frustrations revolve around getting new clients (especially educating them about the value of a professionally written resume), and the hassles of being self-employed (recordkeeping and taxes, managing the processes and paperwork associated with client management, and having to wear "all the hats, all the time"). She's not in this just for the paycheck -- she'll often spend an average of an hour of her time with her clients to help them with other aspects of their job search (answering their questions about job searching or preparing for the interview), and won't charge them extra for this assistance. She loves the work that she does, especially when clients let her know her work has helped them land their dream job.

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Notice that the "average" resume writer charges $350 for a resume and cover letter, but the survey data found that $500 is the "average" across all survey respondents. In profiling the "typical" resume writer, I used the most commonly provided answers, not the "average" calculated. Note too that the survey is based on self-reported responses. 

Want to learn more about who resume writers are, and what we charge? If you're a resume writer, career coach --  or are interested in becoming one -- enter your name and email address in this form and you'll immediately receive access to the "Profile of Professional Resume Writers" special report, and emails with resources that will help you become more effective in your work and in your work with clients.

GET THE FREE REPORT: "Profile of Professional Resume Writers: Who We Are, What We Charge, How We Work"

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Email & Social Media Marketing by VerticalResponse

10 Headline Hacks for Client Resumes and LinkedIn Profiles

The most important part of the client resume and LinkedIn profile is usually the first thing readers see: the headline.

The headline immediately alerts readers if the rest of the content is what they’re looking for. The first line the reader sees should tell them instantly if what your jobseeking client has to offer is exactly what they are looking for in a candidate for the opening they have. You can accomplish this by using a strong headline and then following it with informational sub-headlines (in the LinkedIn Summary) or a qualifications summary or bullet points (on the resume).

The headline has to convince the reader to continue reading. You only have a few seconds to capture the reader’s interest and attention. And, on LinkedIn, you have limited space — your client’s headline can be a maximum of 120 characters. On the resume, you can use more space, but the best resume headlines are generally 5-10 words.

Stuck for how to get started writing the headline? Try these headline hacks (formulas) excerpted from this special report, "Writing Better Headlines For LinkedIn and Client Resumes":

• [Job title] for [industry] at [company name] 
• [Job title] specializing in [skills/keywords] 
• [Job title] focusing on [job functions] 
• [Job title] that gets [these results] 
• [Adjective] [job title] With a Track Record of Success in [results] 
• [Job title/keyword] who does [what] for [target audience] [+ PROOF] 
• [Job title] + [differentiator] 
• [Job title] + [target audience] + [industry/field] + [achievement/results] 
• {This client} helps [target audience] [do or make what?] 
• {Client’s biggest achievement} 

Want more strategies for creating reader- and SEO-friendly headlines? Check out the special report.

Writing Better Headlines For LinkedIn and Client Resumes

When you only have seconds to capture a reader's attention, the headline is especially important. This short report gives you the tools you need to write attention-getting, powerful headlines for client resumes and LinkedIn profiles.

The report covers:

• The one question every headline must answer

• Questions to ask before you start writing the headline

• Three specific strategies to write the headline

• More than a dozen headline formulas (a cheat sheet!)

• Tips for formatting your headlines

• The role of keywords and SEO strategies in headline writing

• A 10-point "Checklist for Assessing The Headline" 

Buy "Writing Better Headlines For LinkedIn and Client Resumes."