Friday, December 26, 2014

Q&A: Writing Applicant Tracking System-Friendly Resumes

Got this question in the mailbag today!

Q. How do I make sure the resumes I write are ATS compatible?

A. Great question! "ATS" stands for "Applicant Tracking Systems," for those who are unfamiliar with the term. (And if you're a resume writer today, you should be familiar with it!!)

Applicant tracking systems fulfill two purposes: to manage applications for positions (especially where there is a high volume of applicants), and to screen out candidates who lack the required skills for the job.

Applicant tracking systems allow companies to determine which candidates may be a match for a particular position, based on a scan of the candidate's resume by a computer program that analyzes the content of the resume and determines how well it "fits" against the description of the position, including keywords.

Some applicant tracking systems also facilitate internal communication among hiring professionals — allowing those with access to the system to share applicant resumes and notes.

The goal of the ATS is to help hiring managers and recruiters more easily identify candidates with the skills, education, and experience that are most desired of candidates. Just like you want the most relevant search results returned when you type a query into Google, the hiring manager doesn’t want to sift through hundreds or thousands of resumes to find the handful of people he or she really wants to talk to.

When there are a large number of applicants for a position, the ATS allows the hiring manager to screen out low-ranking resumes, saving valuable time. In this instance, the applicant tracking system works a bit like your email spam filter. It separates out resumes it doesn’t feel would be relevant for the position being filled. Like a spam filter, it recognizes content that might not be important.

There are no clear statistics about the number of companies using applicant tracking systems; however, it’s clear that those numbers will continue to grow as the software’s cost comes down.

You might not know if the resume you're writing is going to go through an ATS, but the chances are that it probably will, so it's wise to keep that in mind when writing the resume UNLESS you know the candidate is only going to be submitting his resume to companies with fewer than 20 employees OR she is going to be giving the resume directly to the hiring manager and won't be subject to "resume screening."

It helps to have an understanding of how the ATS works so you can ensure you're writing resumes that will work seamlessly with a wide variety of systems and software.

Note: This post will discuss resume content; I'll write another one tomorrow that talks about resume formatting for the ATS.

There are numerous different ATS software programs on the market — including a few new ones that operate “in the cloud” — and all applicant tracking systems are slightly different. However, they all work in a similar way, by allowing for filtering, management, and analysis of candidates for a particular job opening.

Applicant tracking systems “parse” the information in the resumes submitted, pulling them apart and placing information in specific fields within the ATS database, such as work experience, education, contact data, etc. The system then analyzes the extracted information for criteria relevant to the position being filled — such as number of years of experience or particular skills. Then, it assigns each resume a score, giving the candidate a ranking compared to other applicants so recruiters and hiring managers can identify candidates who are the “best fit” for the job.

Criteria used by the applicant tracking system to determine a match includes:
  • Appearance of a keyword or phrase — this can be measured by its presence in the document at all — as well as the number of times the keyword or phrase appears. 
  • Relevance of the keyword within context. (Does the keyword or phrase appear with other keywords you would expect?) 

The higher the resume ranking, the more likely the application will end up being reviewed by a human reader.

Success in navigating an applicant tracking system isn’t simply about the volume of keywords and phrases — it’s the right keywords — and, in particular, how unique those keywords are. Most jobseekers include the “obvious” keywords, but many applicant tracking systems put value on related keywords, not those specific terms.

Applicant tracking systems see some keywords and phrases as more “valuable” than others. Many systems also allow the hiring manager or recruiter to “weight” criteria — applying greater significance to certain terms or qualifications. Hiring managers can also apply filters to further refine the candidate pool — for example, geographic or educational criteria. They can also specify keywords as either “desired” or “required,” which affects rankings.

In many cases, however, the system itself determines the most relevant keywords and phrases, as outlined in the job posting.

Resume effectiveness goes beyond the ATS, however. Once your client's resume pops up in the ATS search results, it needs to reflect what the recruiter or hiring manager expects from a candidate with the qualifications they desire.

Think about when you’re conducting a search on Google. You type in your search criteria, and a list of results appears. You begin clicking on results and can tell within a matter of seconds if the item fits what you were looking for. If it does, you’ll read further. If it doesn’t, you’ll click onto the next result. The same is true with the ATS.

For resumes analyzed by an ATS, it is important to include as much relevant information as possible. Inadvertent omission of key data can be the difference between having your client's resume appear in a list of candidates meeting search criteria — and not making the cut.

For example, if the client is pursuing a degree or certification, it should be included in the client's resume (labeling it as “in progress” or “pending completion”), because a hiring manager may search for a specific type of degree or keywords contained in an area of study.

If the missing information is keyword-rich (i.e., a relevant job, educational credential, or certification), that can negatively impact the resume's rating — and, therefore, the likelihood of him or her being selected for an interview.

Keywords can be nouns, adjectives, or short phrases — and describe unique skills, abilities, knowledge/education/training, and/or experience.

How can you find the keywords or search terms that are likely going to be used to query the ATS?

Also look for synonyms to the keywords you identify.

In tomorrow's blog post, I'll address the importance of formatting the resume correctly to comply with the ATS software.








Monday, December 22, 2014

Are You Ready for "Dead Week"?

If you're friends with me on Facebook, you know that I have many nieces and nephews. So today's blog post references a topic that was discussed quite heavily over the past few weeks among my high school-aged nieces.

If you remember back to high school -- and college -- you'll remember that the week before Finals was referred to as "dead week." That was the week when teachers were supposed to "lighten the load," allowing students to cram in extra studying for the upcoming semester-ending tests, rather than focusing on daily homework assignments or short projects.

Taking the cue from school, then, I want to extend an invitation (challenge?) to resume writers as we approach what is often the busiest month of the year for us. (In the Resume Writers' Digest Annual Industry Survey, January consistently ranked as the top choice for busiest month for resume writers.)

Before January 1 rolls around, why not take the week leading up to the New Year and focus on preparing your business for your best year yet? From Christmas until New Year's Day is often a slow time for resume writers -- either because you've intentionally closed your business, or because prospective clients are focused on their own families and festivities.

Here are three possible projects for you to focus on during this time:

1. Create an irresistible opt-in. 
One of the best ways to attract prospects, turn browsers into buyers, and/or thank clients is to give them valuable content that will help them in their job search. That can be an ebook or special report, video or teleseminar recording or even a short course. Creating your opt-in can take as little as an hour, if you start with Pass-Along Materials content.

Some of my favorites for creating opt-ins:
Jobseeker's Guide to Salary Negotiation
Jobseeker's Guide to Leaving Your Job
Brag About It! Accomplishments Guide (see how this was turned into a Kindle book)
Jobseeker's Guide to Virtual Interviews
Your 2014 Career Roadmap

Watch this video to see how easy it is!



2. Launch that membership site you've been thinking about. 
Whether you've been thinking about a micro-continuity site (small monthly fee with ongoing resources), a fixed-term membership site (defined content that runs for a specific time period), or a recurring membership program, now's the time to get it going.

If you're thinking about a micro-continuity site, I recommend getting Kelly McCausey's "Little Monthly Payments" training program. She teaches you how to create a membership site that can generate several hundred (or thousand) dollars a month from subscriptions as low as $5/member per month. (Buy through my affiliate link and send me an email to get my "Membership Site Ideas for Resume Writers" special report as a bonus!)

It's easy to set up a membership site using Wild Apricot. It's what I use for BeAResumeWriter.com, and it offers WYSIWYG (What You See Is What You Get) setup, with no programming skills required. Try it for 30 days for free using my affiliate link. (And let me know if you have any questions! I'm happy to help!)

3. Schedule your social media. 
Social media sites -- like Twitter, Facebook, Instagram, Pinterest, and LinkedIn -- can be a great way to cultivate prospective clients. But it can be tough to find the time to create content to post on social media when you're busy serving clients. I suggest pre-scheduling your content using a site like Hootsuite (free for up to 3 social media accounts) -- with or without the help of a virtual assistant.

Looking for ready-to-go social media content? Purchase my "Tweetable Tips" bundle, which includes "Job Search Advice: 365+ Ready-To-Go Tweets and Facebook Posts," "Career Checklists: 100 Tips for Success In Your Job Search" and "Positive Encouragement for Jobseekers."

Available for a limited time at the sale price of $17 (regularly $27; a $60 value), this bundle offers enough social media content for a full year.

You know what they say: "If you want something done, give it to a busy person." With that in mind, although I know you've got a lot to do holiday-wise in the next nine days, I'd still urge you to see if you can cross one of these three tasks off your list before the new year rolls around. Share a comment below if you'll take the challenge!

Monday, December 8, 2014

Yes, You Can Eat That Elephant -- One Bite At a Time

Have you ever looked at your to-do list and thought, “I don’t even know where to begin”?

We all have. But here’s something you may not know: We get overwhelmed not because there are too many things on that list, but because what’s on your list is not actionable.

For example, if your to-do list says something like, “New website,” you’re setting yourself up for failure. A new website is not something you can just do. A new website is a project, not a “to-do.” It requires several steps to complete, and likely several days or weeks of time. When it appears on your to-do list, it’s destined to be the thing that gets pushed back to tomorrow. And the next day. And the next day. Because it’s just not doable.

The key to getting more done? Recognize those overwhelming projects and turn them into doable tasks instead.

Here’s how to quickly tell the difference:

A task begins with a verb. “Buy a domain” is a task. “Install WordPress” is a task. “Order a logo” is even a task. And when you put them all together (with some others) they equal “New website.”

A project or a goal is a set of related tasks that cannot be completed all at one time. You probably can’t sit down and build a new website in an afternoon. You can’t write a book in a day or two.

So when your goal is big, such as developing a new website or writing a book or creating a new ecourse, it helps to break those projects down into small, actionable tasks before adding them to your to-do list.

Think about the actual steps that need to happen to reach your goal. Do you need to order a book cover or outline the content or contact someone for an interview? Those are all things that fit on your to-do list. Put them together in the correct order, and you’ve got a project. Complete them one at a time, on time, and you’ve completed your goal by your deadline.

To map out your plan for achieving your goal, follow these steps:

1. List out all the tasks that must be completed before you can say you’ve reached your goal or finished your project.

2. Consider how long it might take to complete each task. Some will take minutes, others might take several hours or even a whole day, but you should be able to “ballpark it” to figure out just how long your goal will take to reach.

3. Grab your calendar and start making notes about what task will be completed by which dates. This will help you set a realistic goal for the entire project.

4. Add only the actionable steps to your current to-do list. Tasks that you can’t do yet don’t belong on your list, just as the goal itself doesn’t. These things aren’t actionable (yet) so don’t clutter up your space and head with them.

Breaking a big goal down into bite-sized chunks is a great way to get focused and get more done. When you’re only worried about the next small step, it’s much easier to continue on the path than when you’re constantly looking at the horizon and not seeing much progress.

Friday, December 5, 2014

Meeting Deadlines For Non-Resume Projects

As resume writers, we're used to meeting deadlines for client resume projects. But how do we do when it comes to our own projects — especially our marketing projects?

In your resume writing business, your clients are depending on you to get things done in a timely manner, and if you don’t perform, you won’t be in business long.

But when it comes to non client-related tasks, deadlines are a bit more flexible. 

Sure, you can put on your calendar that you’ll have that new ebook written by Friday, but with no real consequence to face if you don’t finish, what’s to keep you motivated? Try these tricks to help turn those arbitrary dates into non-negotiable time limits.

1. Share with others. Tell your blog readers and social media followers about your upcoming ebook. Let them know when it will be available for sale. Now if you don’t get it done, you’ll have to answer to your fans.

2. Get an accountability partner. Much like a client, an accountability partner helps you set deadlines and demands results. Find another resume writer to partner up with.

3. Reward yourself for a job well done. Did you get that ebook written and released on time? Treat yourself to a well-deserved dinner out, that sweater you’ve had your eye on, or just a day off. But here’s the thing: if you don’t get the work done—no reward. You have to have self-discipline to pull this one off.

4. Make smaller deadlines. Rather than committing to writing an entire ebook by Friday, commit to a chapter by tomorrow. Then another the day after that. By breaking down your big goal into much smaller chunks, you’ll not only be more likely to complete the big task, but it will be much easier to meet the individual deadlines.

5. Get help. If you consistently have trouble meeting your own deadlines, then it might be time to bring in outside help. A ghostwriter or virtual assistant can help you create that ebook in no time.

6. Try negative reinforcement. Make missing your deadlines painful, and you’ll find it much easier to stay motivated. You might try vowing to donate $100 to a charity for every day you’re late, or offer to pay 10 friends $20 each if your project isn’t done on time.

The ability to get things done on time is a valuable skill, and one that all successful resume writers have cultivated. But it’s not something that comes naturally to most of us. By using some—or all—of these tips, you’ll find that deadlines are much easier to meet. Not only that, but the added productivity will help grow your resume writing business as well.