Showing posts with label Membership Site. Show all posts
Showing posts with label Membership Site. Show all posts

Monday, April 20, 2020

Career Membership Sites: Helping Jobseekers Beyond the Resume

Jobseekers often need more help beyond just writing them an interview-winning resume, cover letter, LinkedIn profile, and job search documents.

Some resume writers are offering additional support for jobseekers using membership sites. These sites can offer specific assistance in one area, like LinkedIn profiles, or a wide range of support for the job search. Some charge a small monthly fee while others are a one-time fee for “lifetime” access to the materials.

Here is a roundup of several career membership sites for jobseekers:


The Classical Career Club
This club offers four membership levels and is hosted on the Patreon platform. Memberships start at $3 for a "virtual tip jar" level that offers members access to a “bi-weekly newsletter featuring original content as well as curated lists of the best jobseeking and career development articles on the web.” The level also includes “good karma” as a membership benefit.

The “Athenian” level, $20 per month, is for those who are "serious about your career development and know you need to play the long game.” It includes the benefits from the three previous membership levels,  plus exclusive patron-only posts and a weekly newsletter, access to The Classicial Career Club community, and the “Classical Career Coaching’s Guide to Networking,” which is “20 pages of info on How to Use Your Network, Networking Cover Letters, Informational Interviewing, and much more.” This level also includes periodic additional long-form jobseeking resources, an ATS-friendly basic resume template, and regular access to VIP office hours and monthly “Ask Me Anything“ sessions.

The membership club owner, Steve Brady, has also upped the value of his memberships by offering members the opportunity to put the total amount of their membership fees towards the resume package of their choice once they reach their one-year anniversary of membership. Great idea!

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Job Search Secret Weapon
This membership site is a collaboration between four veteran resume writers: Virginia Franco, Sarah Johnston, Ana Lokotkova, and Adrienne Tom. The membership site “connects jobseekers with everything they need and in one place” and is geared towards early-to-mid career level professionals. Members pay one upfront fee to get access to the membership site resources targeted to a kit that fits their specific needs in the job search.

The membership site offers several different “kits” for the job search: a “Resume/Cover Letter kit,” “LinkedIn kit,” “Interview kit,” “Job Search Planning/Hidden Job Market Strategy kit,” and a “New Grad kit.” Each kit includes a variety of resources, including articles, worksheets, templates, and/or videos. Kits range from $69 to $129 each.

Or, members can get a “Complete Job Search Solution” membership for $199 with more than 60 resources that include job search planning tools, resume templates, interview preparation guides, LinkedIn resources, and more. It includes scripts, worksheets, articles, and videos created by the four career industry professionals.

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Leveraging LinkedIn For The Job Search
This fixed-term membership is an inexpensive ($15), yet effective way for jobseekers to start, cultivate, and maintain their LinkedIn profile. This eight-day membership delivers one lesson each day, via email, for eight days. It includes an action checklist to guide specific actions to take to build a LinkedIn profile that attracts interest from recruiters and hiring managers and helps you connect to your next job. The activities in each lesson can be done in just a few minutes.

Lessons include:

  • Lesson 1: Step-By-Step Guide to Setting Up Your LinkedIn profile. This lesson walks you through the process of setting up your LinkedIn account, using screenshots to show you exactly how to do it. (13 pages)
  • Lesson 2: Privacy Settings on LinkedIn. How to make sure the right people see what you want them to see. (5 pages)
  • Lesson 3: Putting Together Your Profile. What to put in your profile so that it’s attractive to recruiters and hiring managers. (13 pages)
  • Lesson 4: Making Connections on LinkedIn. How to connect with the people you already know on LinkedIn, and then leverage those relationships into connections with people you want to know. (10 pages)
  • Lesson 5: How to Give — and Get — LinkedIn Recommendations. Understanding LinkedIn’s online endorsement system, and how to get your network to say nice things about you publicly. Includes an easy formula to write LinkedIn Recommendations. (22 pages)
  • Lesson 6: Using LinkedIn to Find Jobs. Where to find job openings on LinkedIn — both advertised and unadvertised opportunities. Includes a Target Companies List. (20 pages)
  • Lesson 7: Maintaining Your LinkedIn Account. Now that you’ve spent time building your profile, don’t lose it! Step-by-step instructions to back up your profile and secure your data. (9 pages)
  • Lesson 8: LinkedIn: Next Steps. How to use LinkedIn on an ongoing basis and make the most of your LinkedIn profile. (2 pages)


Wednesday, October 28, 2015

"Someday" is Now (The importance of taking action)

"I'm too busy right now, but I'll get around to it."

Ugh. I find myself saying that (too often!). But the truth is, I'm not really "too busy," I just haven't made it a priority.

Since I first took Kelly McCausey's Little Monthly Payments program, I've registered three domain names (one with web hosting!) to launch my next micro-continuity membership site. But then the excuses got in the way. And two of those domains have come up for renewal (meaning I registered them more than a year ago), and the guilt just keeps piling on.

So when I saw that Kelly is offering a Little Monthly Payments masterclass, I signed up. I can't make all four of the live calls (I have an event one of the nights), but I know I can go back and listen to the recording of that call. (She records all the calls.) More important, though, is that by taking this action, I'm making the development of my next program a priority.

If you've been thinking about how to create passive income (and recurring revenue) in your career services business (while ALSO attracting prospective clients and serving jobseekers better), I wanted to remind you one more time about Kelly's masterclass option.

The masterclass includes the Little Monthly Payments self-study training plus four live calls AND access to two "open office hours" sessions with Kelly to get your specific questions answered. Or, you can sign up for just the Little Monthly Payments self-study training.

You can learn more about both options here:
Little Monthly Payments


And if you buy through my link, I'll also send you my "Little Monthly Payments" checklist that I developed that will help walk you step-by-step through the process. But if you're going to stop saying, "I'll get around to it" -- hey, that implied "someday" is now!

Monday, December 22, 2014

Are You Ready for "Dead Week"?

If you're friends with me on Facebook, you know that I have many nieces and nephews. So today's blog post references a topic that was discussed quite heavily over the past few weeks among my high school-aged nieces.

If you remember back to high school -- and college -- you'll remember that the week before Finals was referred to as "dead week." That was the week when teachers were supposed to "lighten the load," allowing students to cram in extra studying for the upcoming semester-ending tests, rather than focusing on daily homework assignments or short projects.

Taking the cue from school, then, I want to extend an invitation (challenge?) to resume writers as we approach what is often the busiest month of the year for us. (In the Resume Writers' Digest Annual Industry Survey, January consistently ranked as the top choice for busiest month for resume writers.)

Before January 1 rolls around, why not take the week leading up to the New Year and focus on preparing your business for your best year yet? From Christmas until New Year's Day is often a slow time for resume writers -- either because you've intentionally closed your business, or because prospective clients are focused on their own families and festivities.

Here are three possible projects for you to focus on during this time:

1. Create an irresistible opt-in. 
One of the best ways to attract prospects, turn browsers into buyers, and/or thank clients is to give them valuable content that will help them in their job search. That can be an ebook or special report, video or teleseminar recording or even a short course. Creating your opt-in can take as little as an hour, if you start with Pass-Along Materials content.

Some of my favorites for creating opt-ins:
Jobseeker's Guide to Salary Negotiation
Jobseeker's Guide to Leaving Your Job
Brag About It! Accomplishments Guide (see how this was turned into a Kindle book)
Jobseeker's Guide to Virtual Interviews
Your 2014 Career Roadmap

Watch this video to see how easy it is!



2. Launch that membership site you've been thinking about. 
Whether you've been thinking about a micro-continuity site (small monthly fee with ongoing resources), a fixed-term membership site (defined content that runs for a specific time period), or a recurring membership program, now's the time to get it going.

If you're thinking about a micro-continuity site, I recommend getting Kelly McCausey's "Little Monthly Payments" training program. She teaches you how to create a membership site that can generate several hundred (or thousand) dollars a month from subscriptions as low as $5/member per month. (Buy through my affiliate link and send me an email to get my "Membership Site Ideas for Resume Writers" special report as a bonus!)

It's easy to set up a membership site using Wild Apricot. It's what I use for BeAResumeWriter.com, and it offers WYSIWYG (What You See Is What You Get) setup, with no programming skills required. Try it for 30 days for free using my affiliate link. (And let me know if you have any questions! I'm happy to help!)

3. Schedule your social media. 
Social media sites -- like Twitter, Facebook, Instagram, Pinterest, and LinkedIn -- can be a great way to cultivate prospective clients. But it can be tough to find the time to create content to post on social media when you're busy serving clients. I suggest pre-scheduling your content using a site like Hootsuite (free for up to 3 social media accounts) -- with or without the help of a virtual assistant.

Looking for ready-to-go social media content? Purchase my "Tweetable Tips" bundle, which includes "Job Search Advice: 365+ Ready-To-Go Tweets and Facebook Posts," "Career Checklists: 100 Tips for Success In Your Job Search" and "Positive Encouragement for Jobseekers."

Available for a limited time at the sale price of $17 (regularly $27; a $60 value), this bundle offers enough social media content for a full year.

You know what they say: "If you want something done, give it to a busy person." With that in mind, although I know you've got a lot to do holiday-wise in the next nine days, I'd still urge you to see if you can cross one of these three tasks off your list before the new year rolls around. Share a comment below if you'll take the challenge!

Monday, August 4, 2014

Why Create a Membership Program in Your Resume Business?



A membership site — or a membership program — is an extremely valuable tool for resume writers and career coaches. It is a great way to create customer loyalty and establish a reliable revenue stream that will help your business grow. 

But the value of a membership program is often times misunderstood. The true value of membership program is not the additional sales. It's not even the cash (although that's nice!). The true value of membership programs is all about the customer. The value of the program is all about gaining new clients and hanging on to the ones you already have. 

A successful membership program requires an investment from you. An investment of your time, your money and of your expertise.


Here are some guidelines to follow for a successful membership program:

  • Membership programs are the art of acquisition and retention.
  • Membership programs can and will increase your revenue stream.
  • Membership programs inherently builds loyalty through mutually beneficial customer relationships.
  • Keep your prices reasonable and allow room to upsell. (I recommend Kelly McCausey's "Little Monthly Payments" program — but, as Kelly says, you won't get rich on a LMP, so it's important to use your membership strategically.)
  • Apply the multi-level membership model to your program to entice more customers to become members.
  • Nothing adds value like offering value. 
  • Visibility is key.


You will also need to keep in mind some common business practices to ensure your success:

  • Communication. Communication is absolutely critical to the success of your membership program. You must communicate with your members to let them know you are committed. You also want to serve as a constant reminder that your business is of value to them. They have to be made to feel as though they need you, because ultimately, you need them.
  • Innovation. Whether its possible or not, you must always be certain to stay abreast of new and exciting products and offerings in the careers industry. Keep informed about what is going on in the world of job search and help your members take advantage of these new trends.
  • Dedication. No matter what element of your business, be it your resume writing services, career coaching, your list or your membership site, the level of your success will be directly related to the level of your dedication. The more dedicated you are to your business and your clients, the more success you will see. 


These themes are not "new" but remain absolutely critical to the success of any resume writing business. Why? Because without communication, your clients wouldn't know who you are or what you have to offer. Without innovation, your resume writing business can never move forward. And without dedication, you will not succeed.

All of the important principles you have applied to make your business successful still apply. Your membership site and program should simply serve as an extension of your efforts.


However, what happens when their membership expires? How do you keep your clients coming back for more? The key to customer renewal is value!

You must entice with value, deliver value, and entice with value again.

For example, when initially trying to entice a client to become a member, you may offer a free special report or benefit as a perk to signing up for your program. People love free stuff! Don't you?

Once you have made this promise, you then must deliver on it. In other words, make sure you provide them with that product as soon as possible so they know you can be trusted. And reinforce your value by enticing members with value again. One of the ideas I've had for a membership site is to make resume updates profitable by tying them to a membership program. For example, if an existing client becomes a member of my membership site at $10/month, after one year, they receive a resume update certificate. Getting them to update their resume every year is a good idea anyway, and this way, you're receiving ongoing revenue from the client in the meantime too … while also staying in touch with them regularly so you can market affiliate products and services to them too!

Incentives are absolutely critical to gaining clients and renewing memberships. The incentives you offer should add a high perceived value to your clients without costing you much if any resources at all. You may want to offer a set discount for membership renewal, exclusive free bonus materials for returning members only, or both! Just be careful not to give away everything for free. You must be strategic when offering incentives.

There are many reasons membership programs are valuable. But clients are at the heart and soul of what makes this so true. Without members, there is no revenue stream. And without a revenue stream, your membership site has no value. Therfore, the true value of membership marketing is the customer.


If you apply these basic marketing principles to all that you do, coupled with the knowledge of how to provide value to the job seekers you serve, and a well-devised membership campaign, and you will achieve success.

Now, get out there and make it happen!

Friday, July 25, 2014

Creating a Career Membership Site (Part 2)

Yesterday, I mentioned a "Little Monthly Payments"-based membership site as a way to add passive income into your resume writing (or career coaching) business. While monthly recurring income is one of the best benefits of starting a membership site (getting 100, 200 or even 500 members paying you on a monthly basis for information — even at $5 each, that's $500 to $2500 a month), I wanted to share a couple more benefits.

The second benefit is expert awareness. Within the "gates" of your membership site, you can offer a wide variety of content. In addition to articles and short reports, you can do teleseminars, videos, and interviews. The more content you put into your membership site and the more members you have, the more your content and recommendations will be respected. There's no faster way to brand yourself as an expert than by creating a membership site. All your future content, products, and services will have a lot more clout as a result.

Third, membership sites offer backend sales opportunities. The income from a membership site doesn't stop with monthly membership fees. There are plenty of opportunities to make additional income from your site. You can turn members into resume/coaching clients, you can sell group programs and group coaching, and you can also re-package part of the content used in your membership site and sell it as a standalone product.

Fourth, it's never been easier to start a membership site, even if you don't have any technical expertise. If you're already using WordPress on your blog, you can use Wishlist Member to create a password-protected section of your site (they have lots of free training resources to show you how!). Or use a self-contained site like WildApricot (which is what I use for BeAResumeWriter.com) to host your "Little Monthly Payments" membership site.

I've created a comprehensive 10-page checklist to help you get started thinking about how a membership site could work in YOUR resume writing business. Download it here:
Little Monthly Payments Membership Site Checklist

And remember, to learn more about creating your own membership program, check this out:
Little Monthly Payments



Thursday, July 24, 2014

Creating a Career Membership Site (Part 1)

Selling a special report for $5 can make you some decent money. But what if you could sell a special report series, and your subscribers received a new special report each month for $5. What if you had 20 subscribers paying $5, month after month? That's $100 a month. What if you had 200 subscribers paying $5 each month? That's $1,000 a month!

Wouldn't you LOVE to have a recurring income stream where you get hundreds of little monthly payments into your PayPal account each month?

Yes, I thought so! I mean, who wouldn't? Right?

Well, now you can learn EXACTLY how to do just that with Kelly McCausey's course, Little Monthly Payments. This product came about from all the buzz she created after launching a new, low cost monthly membership site ... a site that now has more than 500 subscribers (and costs $9.97 a month)! That's almost $5,000 a month!

When people asked her HOW she did that, she decided to put together this program. And it's a system that is PERFECT for resume writers and coaches. Our clients WANT and NEED information to help them be more effective in their job search!

In the "Little Monthly Payments" program, Kelly shares:

  • The simple rules she used to guide her in creating a "little monthly payment" (LMP) program
  • Interviews with other successful micro-continuity program owners (including ME!!) to give you a variety of perspectives
  • The practical "how to set it up to run smoothly" information you need to get started
  • An abundance of micro-continuity program model ideas
  • Her own "Printable Brainstorming Sheets" to help you collect and organize potential ideas

If you're ready to create a recurring income stream where you can bring in hundreds of little monthly payments every month, check it out:

Don't miss tomorrow's blog post, where I share FOUR REASONS why you should create a membership site (and a 10-page checklist to help make it easy!)


Wednesday, March 28, 2012

Why You Should Have a Membership Site for Your Resume Writing Business

Are you looking for ways to serve your resume writing clients more effectively -- or create another stream of income? Try a membership site. It is not easy, but it can pay off in many ways for your business.

Why do people seek out your resume writing business? They want a job ... even if they are just buying a resume. They really want more help -- and it may be more help than they are willing to pay for ... at least up front. The advantage of a membership site is that you can provide "group" services (with corresponding "group" pricing).

A membership site can increase not only your profits but also your expert status and visibility in your niche market. Be aware, however -- while there are many advantages to a membership site, the first requirement is that you are ready to handle the increased workload. You can decide what you are going to offer in your membership site -- some of them, like a fixed-term membership site, can be "set it and forget it." Others, like a membership site that includes a weekly Q&A call, won't require much preparation, but will test your expertise as you might get some unexpected questions. You can also create a membership program where customers pay a monthly fee to get priority access for resume updates and resume retargets. You can provide them with a monthly e-newsletter with career tips as their "tangible" membership benefit.

Research all that you need to do to get and keep it up and running. Make sure you don't overextend yourself -- pick a program you can manage without too much extra time and effort. If you can fulfill all the promises of your program, then you are golden.

So, back to the reasons why you need a membership site. Here are a few.

  • Dedicated customers. Once you convince someone to buy a membership, they will automatically renew each month as long as you provide the promised tools/services. The idea of a membership site is to satisfy a need, but at a higher level. Even if the members one day opt out of the membership, they will more than likely still use your services in some other capacity. (And the monthly payment is a reminder of you each month.)
  • Monthly income. Like I said, you are creating a new income stream. As long as your customers are satisfied, you can count on that money coming in each month.
  • Increase your brand. Through offering exclusive services to your members, you are strengthening your brand. This means having the resources to provide consistent quality to your members each and every month. When that happens, these members will promote your membership site with their network which can net you more membership site members -- but also more prospective resume clients as well.
  • You can expand this portion of your business. Your membership site may start out with one level until you get the hang of managing it and/or you pick up more customers. Adding a multiple tier of services increases monthly profits and opportunities to attract more customers. It also helps solidify your position in your niche market. (If you have a membership program with weekly Q&A calls, you may add a second tier that includes you answering up to 3 email questions from the member each week.)

Membership sites can be a pitfall if you are not careful. Being prepared can avoid this problem. Have your resources in place to continually provide tools and benefits for clients each and every month. Also, donĂ­t forget to create a communication system where a client can reach you when they need you and get a timely response.

Membership sites can be a big boon to your resume writing business if you are prepared to take the challenge.

Friday, December 2, 2011

Developing a Membership Site (Part 5 of 5)

This is the fifth in a five-part series on developing a membership site for your careers industry business.

In yesterday's post, I pointed how that there’s a truckload of profits waiting for you on the back-end of your site. That is, you can make extra money by offering more products and even more expensive complimentary products to your members. Today's blog post is about creating a family of membership sites.

As mentioned yesterday, one option for additional revenue is to be an affiliate for related products and services. The better option is to create these products yourself. That way, you keep 100% of your profits.

I mentioned one of these ideas already:
You might suggest your "CFO Success Strategy" members also enroll in your "30 Days to Your New Job" membership site for daily motivation in reaching their career goals.

While you’re planning your first membership site, you should also simultaneously plan what complimentary products you’ll sell on the back-end. And one way to make money on the back-end is by creating a family of related membership sites and linking them together.

Tip: The advantage of creating a family of sites goes beyond merely having something to sell on the back-end. A family of sites also helps you develop your brand and grow your brand recognition. And that means more sales, more customers, and more profits. 

Now let me give you a few examples of how you can create a family of membership sites around your resume business.
  • You can create a membership site around a specific service offering -- for example, an eight-week program on "Getting Started Using LinkedIn In Your Job Search."
  • A general job seeker support membership program is a "30 Days to Your Next Job" program, offering daily motivation and specific ideas.
  • A 12-week program outlining 12 specific tools for the job search -- identifying websites and online tools that are useful for jobseekers.
  • A yearlong membership program, "One Year To Your New Career."

When you’re building your first career membership site, ask yourself: What ELSE do my customers want?

Do your market research to find out what other products they’re currently buying. Then create a family of sites around related topics. It’s the quick and easy way to tap into the back-end profits… on autopilot!
If you've found this series of articles interesting, check out Career Membership Sites Made Easy, a new system that shows you how to create and launch your own fixed-term membership site in under 48 hours.

Thursday, December 1, 2011

Developing a Membership Site (Part 4 of 5)

This is the fourth in a five-part series for resume writers on how to develop a career membership site.

When you first thought about starting a membership site, you probably spent at least a little time crunching the numbers.

You did calculations like this: If you have 100 members each paying you $10 a month, that’s $1,000 per month. Or if you open multiple membership sites, charge $27, and get 200 members, that’s $5,400 per month. Or maybe your goal was 500 members across one or more sites, each paying $19 per month, which puts $9,500 in your pocket.

Think those numbers are unrealistic? Most resume writers work on three resumes a week; that's 150 prospective customers for your new membership site. And the great thing about membership sites is that they're not just for your existing customers! They can be purchased by any job seeker -- so you might have another 150 people who visited your website but didn't purchase resume services, but who enroll in your "30 Days To Your New Job" fixed-term membership program!

Chances are, however, you stopped your financial calculations when you figured out that front-end figure. But here’s the thing: That “final” figure only tells half the story. If you’re only taking into consideration your front-end profits, you’re leaving a lot of money on the table.

You see, some of the easiest money you’ll ever make is by selling more products (even more expensive products!) to your existing customers on the back-end.

Consider this: If you put up a good sales letter for your membership site, you may convert anywhere from 2% to 5% of your visitors. So if 100 people walk through your virtual door, two to five of them will become members.

Now let’s say you have 100 members paying you $10 per month (that’s $1000 per month). These 100 members are going to be open to your other offers, meaning you’ll likely convert in the double digits. So perhaps you offer these 100 members a $27 ebook – you may find 20% (20 members) taking advantage of the offer, which puts an extra $540 in your pocket.

With just one offer you boosted your income by 50%, simply by selling a product to your existing customers! Now imagine if you did this with 500 customers… 1000 customers… or more. You can see the possibilities!

Now, in order to tap into these back-end profits, you need to offer something that complements -- but does not compete with -- your membership site. One of the best ways to do this is to recommend related products from within each lesson. That is, you tell your members where to get more information on a topic that you’re not covering in depth.

Examples:

  • Let’s suppose your membership site teaches people how to secure more job interviews. And let's suppose you get to the topic of researching the interviewer ahead of time. You may go into depth on the topic of conducting online research of the company and the interviewer, but you could also refer your members to a special report on "Getting Started Using LinkedIn In Your Job Search." (If you're a bronze member of the BeAResumeWriter.com membership site, you already have this report written! It's November's your Pass-Along Materials content.)
  • If your membership site ("30 Days To Your New Job") mentions working with recruiters, you could also refer your subscribers to your ebook on "Working With Recruiters in a Job Search.
  • You might suggest your "CFO Success Strategy" members also enroll in your "30 Days to Your New Job" membership site for daily motivation in reaching their career goals.

Another way to make money on the back-end is by recommending that your members buy a specific tool in order to complete a task. These can be affiliate links (be sure to disclose this!).

Examples:
  • During the lesson on planning your job search, you may recommend that your readers purchase a subscription to JibberJobber.
  • You’re teaching people how to secure a job interview. You recommend they purchase an interview-preparation product ("Job Interview Answers") to ensure they're ready for the interview.
  • Your membership site targets those looking for pharmaceutical sales jobs. You might mention a rental mailing list targeting pharmaceutical sales executives to help target unadvertised opportunities.
There’s a fortune that lays hidden in the back-end of your membership site.

You can tap into this fortune by regularly making related, complementary offers to your existing members!

In tomorrow's blog post (#5 of 5!), we'll ask the question, "What else do your customers want" and use that information to create additional membership sites.

Tuesday, November 29, 2011

Developing a Membership Site (Part 2 of 5)

In Part 1 this blog series on developing a membership site, you’ll notice that I gave an example of an eight-week course. That was no accident.

You see, most people who think of “membership sites” think of content that’s delivered weekly or monthly… indefinitely. Members pay month after month and the owners deliver month after month.

This works fairly well for some types of sites -- and if you have hours and hours each week to devote to creating new content. But if you’re running a training site, your members are going to drift away if you just give them tips and tricks indefinitely. And they might even bail out a couple months after joining, simply because there’s no end in sight.

So here’s what you do instead…
Create a fixed-term membership site. This is a site that runs for a specific period of time, such as 30 days, eight weeks, three months, six months, 12 months… or any length of your choosing.

Tip: For best results, create a step-by-step series as described in Part 1 of this article. 

Here’s why this works…
Imagine if your site went on indefinitely. Someone might join and, after a couple months, quit. That’s pretty normal. But if the course only stretches out for six months, psychologically the customers will feel better if they just remain a member for the entire six months. They want to see it through to the end.

This is actually a Neuro-Linguistic Programming (NLP) trick. Simply put, people don’t like unfinished business. That’s why they’ll even read books they don’t like or watch boring movies – once they’ve invested some time into the activity, they want to see it through to the end.

While just creating a fixed-term site created this psychological commitment to your course, you can make the commitment even stronger by building anticipation for the upcoming lessons. That is, from the very first lesson you work on “selling” the other lessons.
  • Build anticipation for the whole course in lesson #1. Your first lesson should include an overview of all the lessons. But don’t just write it out like a table of contents. Instead, write it like bullet points to a sales letter. 
Example: “In Lesson #3, you’ll discover a simple trick that will triple your job interviews!” In other words, arouse curiosity whenever possible.
  • Build anticipation for the next lesson at the end of each lesson. At the end of each lesson you’ll want to include something like, “Stay tuned for next week’s lesson, where you’ll find out the three things you must do to prepare for your job interview!”
  • Build anticipation for future lessons and bonuses periodically. Finally, from time to time, you should remind members of upcoming lessons. For example, in lesson #5 you might remind members of a particularly valuable lesson or bonus that you’re offering in lesson #9. Again, write it like a sales letter bullet, where you arouse curiosity and put forth a benefit. 
The biggest challenge in running a membership site is retaining members.

With a typical membership site, your members may only stick around for two or three months. But you can quickly and easily ensure that more of your members stay around for six months, 12 months, or even longer by creating a fixed-term membership site!

In tomorrow's blog post, we'll talk about how to create a "set-it-and-forget-it" membership system. Develop it once and have it earn passive income for you, month after month, year after year.

Monday, November 28, 2011

Developing a Membership Site (Part 1 of 5)

So you want to start a membership site.

The first thing you need to think about is your niche and your topic.

Now think about this for a moment…

Your goal is to get members to happily pay you month after month for content. Obviously, that means you need to:
  • Over-deliver with quality content. You want your members to feel like they’re getting a steal for the price. 
  • Give your members what they want. If you’re just starting your site, then look at what products job seekers are already paying for -- and think of how you can turn that into a membership site.

But here’s something else…

In order to get your members paying month after month, you need to be able to make them look forward to each upcoming lesson. And the best way to do that is by creating a membership site around a step-by-step process. That is, your lessons teach your members how to achieve a specific result. 

You see, if you just provide tips and tricks for your members, there’s no sense of continuity. Your members don’t develop as strong of a psychological commitment to staying a member, because they won’t have a need to see the course through until the end.

Now imagine having numbered steps and lessons instead. When someone is receiving lesson 10 of a step-by-step process, they’ve made an investment of time and money into learning the process – so they are less likely to “bail” before they’ve received all the steps.

Let me give you a few examples of sites that teach a specific achievement or result using a step-by-step process:
· 30-Day Plan to Get Your Dream Job
· How to get interviews for almost any job you apply for
· Creating and optimizing your LinkedIn profile
· Using social media (Twitter, Facebook) in your job search

Now let me give you an example of what a 8-week job search course might look like:

Step 1: Articulate your dream job.

Step 2: Identify likely employers.

Step 3: Begin building your network.

Step 4: Update your job search materials (resume, cover letter, networking letter, etc.)

Step 5: Make contacts/target hiring managers.

Step 6: Prepare for the interview.

Step 7: Post-interview followup methods.

Step 8: Success! Negotiate your terms, thank your network, and plan for your first 90 days in the new position.

Notice how each step builds on the previous step.

It starts with setting a job search goal… and ends with negotiating the new job offer.

In other words, if the member completes the steps as the course progresses, he or she should be able to enjoy a specific achievement or result by the end of the course.

Note: The above example is an 8-week course. Naturally, you could easily stretch this out to three months, six months, or even a year or more by creating more steps and more in-depth steps. You could go on indefinitely as long as you kept providing more advanced info as the course progressed.

One final tip…To keep your customers happy, make sure that they are progressing and enjoying results right from the beginning.

Example: If you create a yearlong course, don’t stretch out the process for a year. Instead, give the step-by-step instructions your customers need to experience some type of results immediately (within a few weeks or month after joining) and then provide more in-depth instructions as the course progresses.

In short: Satisfy your customers’ needs for instant gratification while still providing the continuity that will keep them as a member. You’ll learn more about that in Part 2 of this series. 

- And stay tuned for the launch of the Career Membership Sites Made Easy program -- a step-by-step guide to help you set up and launch your own fixed-term membership site in 48 hours or less.

Friday, September 9, 2011

What's New, What's Next


For the past two months, I've been working on a new project for Resume Writers' Digest -- a membership site. Because Resume Writers' Digest has been around for more than 10 years now (I started it in 1999), I have a lot of content (in various formats) that I think can be useful for my fellow career industry professionals.

I've got more than 40 back issues of the Resume Writers' Digest newsletter. I've got recordings of teleseminars I've done. I've got about a dozen special reports -- some that I sell and some that I give away. I've got articles, blog posts, and pages and pages of handwritten notes and ideas. All looking for readers/listeners/viewers. But I didn't have a good way to package the information ... until now. (Some of these are incorporated into the site; others will be added over time.)

I'm not starting an "association" -- there are already plenty of those in the industry! This is a portal to help you gain access to information that will make you a more effective resume writer and better businessperson. It ties in with the mission that I've had for Resume Writers' Digest since the beginning -- when I identify something I'd like to know more about as a resume writer, I seek out the information and share it with you.

There are currently two levels of membership:
  • Free. Get access to the current issue of Resume Writers' Digest, selected free special reports, the general discussion forum, and a free listing in the public directory of resume writers. (Register for a free membership; applications are manually approved to keep out spammers.)
  • Bronze. For $10/month, you also get access to the entire archive of Resume Writers' Digest issues, additional member-only discussion forums, access to an enhanced Membership Directory (for networking!), several special reports (currently: Write Great Resumes Faster -- which normally sells for $14; Best of the Conferences -- which normally sells for $8; and Getting Started on Google+), business templates and forms (currently: Resume Critique Form, Company Profile Sheet, My Websites, and Backup Resources) and the first of the Pass-Along Materials (PAMs) content packs.*


* What are PAMs? Pass-Along Materials are content packs that you can re-brand, re-write, and/or re-package for use with your clients. The first PAM package is a guide that your client can use to ask questions in an interview. One new PAM content pack will be released each month for Bronze members. The previous month's content pack will be removed from the site when the new one is added.


The more members we get, the more resources that will be made available!

The membership site will be launched on Sept. 30 -- but I'm doing pre-launch testing this week (and a special Charter member offer next week). If you are interested in being a beta tester, email me at editor(at)rwdigest.com.