Imperfect Action is Better Than Perfect Inaction

I came up with this quote ("Imperfect action is better than perfect inaction") when talking with a resume writer last week. (Note: A quick Google search indicates that Harry Truman said it first -- or, more likely, most famously.) It's something that I should post on my bulletin board, because it's easy to do nothing when faced with an obstacle of any type.

It's something that applies to our job-seeking clients. How many of them don't move their job search forward because they're afraid that they're "doing it wrong," or they need to take step "A" before they take step "B" -- or so they think. ("Well, I couldn't put up my LinkedIn profile because I didn't have my resume done." or "I couldn't apply for that job because I hadn't had a chance to line up all my references yet.")

It also applies to us as resume writers. When I recently put together my "Career Membership Sites Made Easy" program, I could have waited until the whole thing was perfect before launching it. But for a perfectionist (which I am!), that day could be a long way off. Instead, I put together the written curriculum for the program, the accompanying step-by-step setup guides, and modified the November Pass-Along Materials LinkedIn report into lesson format so CMSME buyers had a ready-to-go curriculum to launch their first membership program.

Is there a trade-off for going with "imperfect action"? In my case, yes. I decided to offer the first 25 resume writers who took a chance on this new program a substantial discount. When I reached that objective (we got the first 25 group members in about 72 hours), I decided to keep looking for "charter" members who would grow as the program grew. They can get in for a low price while I keep building the resources around the program (I'm doing a training webinar for group members next week), and a guide to driving visitors ("web traffic") to your membership program website. I didn't want to wait until the full system was done before I let in additional group members. The sooner you start on a project, the sooner you can start getting results. And results -- no matter how small -- are often what motivates us to take even more action.

The most important thing to remember is this: Take one step to move forward. If you're thinking of offering a new service to jobseeking clients (like a job search support group or service, or interview training, or whatever), don't wait until everything is perfect. Launch, then improve. In the movie "We Bought a Zoo," Matt Damon's character says, "You only need 20 seconds of insane courage and I promise you something great will come of it." It may take more than 20 seconds, but you can do something great.

Remind your clients of that too.

One Word for 2012

Mari Smith gave me a great idea -- every year, she chooses one word that is her "theme" for the year. For 2011, her word was "Commitment." For 2012, her word is "Growth."

I am going to take her idea and choose my own word for 2012. The word that kept coming back to me is "Abundance." I'm reading a great book, "Today We Are Rich," by Tim Sanders. It's the story of how having confidence can lead to success. The "Rich" in the title doesn't refer to money. And in my theme, "Abundance" doesn't refer only to money ... but also to a richness of faith, gratitude, and joy.



The last few years have been tough for my family, but things are definitely turning around. I am looking forward to 2012. It's my goal to help resume writers bring more abundance into their resume business. It starts with the launch of "Career Membership Sites Made Easy." I'm going to be leading and coaching about 30 resume writers to bring passive income and recurring revenue into their business in 2012.

Choosing a Payment Option for Your Online Resume Sales

More and more resume writers nowadays are taking full payment upfront from resume clients on their resume writing business websites -- and if you haven't yet taken that step, you've probably started thinking about it.

If you are going to sell your resume services online, then you will need a way for those transactions to be processed. Choosing the right payment option is an important step. Here are some tips to help you find the right option for you.

Hardly anyone deals in cash or checks with an online resume service. They are too unreliable. Clients want to get started right away, and waiting for payment in the mail takes time. And, there are too many steps to follow to retrieve your money should a check bounce or get lost in the mail. It is better to deal with credit cards. However, many prospective resume clients are wary of letting their personal information float around in cyberspace.

With all this in mind, here are a few things to consider:

• What type of shopping cart do you have? Your shopping cart is the program that you have integrated into your website to register customer sales. Customers will be able to add to the cart, check to see a total, see descriptions and basically choose what they want to buy. The shopping cart records their choices. 
• Decide on a payment gateway. A payment gateway bridges the gap between shopping cart and the credit card information that the customer will enter. Some third party merchants charge a fee for each credit card processed. With a gateway you still need a merchant account, but you can avoid these unwanted fees. 

The one thing to remember is that all payment gateways are not compatible with all types of shopping cart programs. Before installing your shopping cart program, check to see which payment gateways are compatible with each so you donít have to change midstream.

• Ask questions.What most customers look for is verification on your site that your payment gateway is secure. They want to be sure that their information will not fall into the wrong hands or be sold to a third party site. You can assure them that they are safe by checking your payment gateway for AVS protection to prevent fraudulent transactions, and that it is PCI-compliant -- which ensures credit card information is protected.
• Perform a test transaction. Once you have set up your shopping cart and payment gateway, check to be sure that it is up and running 24/7 and accurate. Go through the process as one of your customers would. Check admin on both the shopping cart and the payment gateway to see that everything was logged properly. Also, check your credit statement to be sure the transaction went through correctly.

Choosing the correct payment option is important to the growth of the resume services you sell online.

Top Tools and Apps I Use in My Resume Writing Business

In yesterday's blog post, I wrote about time management strategies, and I mentioned a task management application I use called "Wunderlist." I thought I'd share some of the other tools and apps I use in my resume writing business (and to manage Resume Writers' Digest).

I'll focus just on the ones on my iPhone for today, and I'll take it alphabetically, just to make it easier.

Alarm Clock (by iHandy). I use the free version, although I've considered upgrading to the paid app ($.99). Although the iPhone has a built-in alarm clock, I like the custom sounds on the iHandy app. When using the app as a true wake-up alarm clock, it has a neat "Sound Fade In" feature that gradually increases the volume of the alarm. I use the "Mbira" sound effect as it's a pretty soothing sound, and it usually only take a few bars of the song before I'm awake. (Not as jarring as a "BEEP-BEEP-BEEP" alarm. I also use the alarm clock as a "timer" when writing resumes. If I'm having trouble starting on a project, I might set an alarm for 20 minutes from now and tell myself I'm just going to work on the project for that amount of time. But often I find that I'm in a good flow when the alarm goes off, and I'll keep slogging ahead on the resume. (This is one of the tips from "Write Great Resumes Faster.")

Facebook for the iPhone. Although I most often update my Resume Writers' Digest, BeAResumeWriter.com, and Leveraging LinkedIn For Your Job Search Facebook business pages via my laptop, it's nice being able to check in on them from my iPhone when I'm out and about. I have Facebook notifications set up so I get "pinged" when someone comments on one of my page posts.

iCal. This is the basic Mac calendar app, built into all Mac products. I use iCal to remind myself of key client project deadlines, reminders for phone consultations with clients, and training events, like teleseminars and webinars. (You can also set reminder alarms in iCal.) When I sync my iPhone to my MacBook, it updates the calendars both ways, so if I put an event in my phone, it updates my MacBook calendar too.

iTunes. Another tip from "Write Great Resumes Faster" is writing to music. Sometimes this works for me, sometimes it doesn't. It depends on the kind of writing I'm doing. I don't very often write resumes to music, but I do write a lot of blog posts and articles to music. Also, I have different kinds of music I like to write to. I have a "Rockin' Playlist" on iTunes that includes Lady Gaga and Pink, but -- especially at this time of the year -- I love listening to Mannheim Steamroller and Trans-Siberian Orchestra.

PayPal. I love the PayPal iPhone app. I've integrated several passive income and recurring revenue streams into my business (special reports like "Write Great Resumes Faster," and "Making Money as a Resume Subcontractor" and my membership site for resume writers, BeAResumeWriter.com). All of these are linked to my PayPal account, so when someone makes a purchase, I get a notification on my iPhone. It's almost addictive hearing that little "ping" when I've got money.

SimplyNoise ("The Best Free White Noise Generator on the Internet.") This is a new addition to my iPhone app collection in the last few weeks. My husband and I usually sleep with a fan on for the noise, but lately, the fan has been making a rattling noise, making it a distraction, instead of a sleep aid. I found the SimplyNoise website online and started off using that as a fan substitute, but then I found that there was a web app version ($.99). As I mentioned on this LinkedIn Career Thought Leaders Consortium group post about writing resumes, sometimes white noise (there is also "pink noise" and "brown noise" -- you have to check it out to hear the difference) can help you focus your resume writing and drown out "life's distractions."

Twitter. Although I haven't upgraded to the newest version of the Twitter app for the iPhone, this is one I use quite a bit. Before I got my iPhone, I didn't do a lot with Twitter on my phone. Although I still use my laptop to write most of my Twitter status updates, I do like getting mention (@RWDigest) notifications on my phone -- because then I can respond right away. (It's also a great way for me to keep in touch with my five "princess" nieces. All of them are on Twitter, even the 6-year-old!)

Wunderlist. As mentioned in yesterday's blog post, I use Wunderlist for task management. I don't like to clutter my iCal list with too many "to dos" -- plus, sometimes you just need a rolling list of items that need to be done, but don't have a specific date associated with them. I use Wunderlist for these items, instead of a scrap of paper. I also didn't buy the refill of my Franklin Covey planner when it was due to be refilled in July, because I use Wunderlist instead. As I said yesterday, all the version of Wunderlist sync with each other automatically -- the iPhone app, the Mac desktop app, and the website -- so I can "check off" a task (yay!) from any of the interfaces and it will sync automatically. (Well, it should -- sometimes it doesn't always get the checked items ticked off in all the apps, but that just means that I get to check them off again! Yay!)
NOTE: As of May 2020, Wunderlist has been discontinued. Check out this blog post for alternatives!

So there you have it. My top apps and tools that I have on my iPhone that I use in my resume writing business. I'd love to hear what your favorites are...share your comments below.