Who Is Talking About You? Google Alerts Will Tell You

I just saw on Facebook that a resume writing colleague had been quoted in an article in a major business magazine. She said she was alerted to it when she saw traffic on her Google Analytics report. But Google has an even better tool for letting you know when your name is in the news -- and it's free.

Google Alert is the easy way to monitor what is being said about you online.

You “register” certain keywords and phrases with Google and Google Alerts will send you an email when there are new results with your search words and phrases.

To start, visit the Google Alerts website:

http://www.google.com/alerts

If you have a Google account, sign into it (using the blue “Sign In” button in the upper right-hand corner).

Next, make a list of relevant keywords and/or phrases you’d like to monitor. Suggestions include:

• Your name (with all the various ways you use it) – for example, my Google Alerts include “Bridget Weide Brooks,” “Bridget (Weide) Brooks,” “Bridget Ann Brooks,” “Bridget Ann Weide,” and “Bridget Brooks, CPRW”
• Your company name
• “Resume writer” + (Your City/Town)
• Your phone number
• Your email address

If you use quotation marks around a phrase, you’ll get alerts when the search matches that exact phrase. If you don’t use quotation marks, you’ll get alerts that include the words separately.

Note: You may have to tweak the alerts if you’re getting too many or too few results.

Enter each phrase into the Alert box:

Enter one search term at a time. Don’t be concerned about upper or lower case — both will be searched.

If you are not logged into your Google account, you can specify the email address you want to have alert notifications sent to.

Click “Show Options” to further customize your alerts:

• How Often. You can choose to receive notifications immediately (“as it happens,” once a day, or once a week.
• Sources. You can choose to receive a notification depending on where your search term shows up. For example, “Automatic” covers any results found. You can also narrow the alert down to notifications when your keyword phrase is found on Google News, blogs, web pages, video, books, and/or discussions.
• Language. Pretty self-explanatory. English is the default.
• Region. This refers to country. “Any region” is the default.
• How many. Your choices are “only the best results” or “all results.” The default is “only the best results,” but you can tweak this later if you’re not getting enough results.

If you are logged into your Google alert, you’ll also be able to choose whether notification emails are sent to your Google email account, or to a RSS feed associated with your email account.

If you’re logged into your Google account, once you select “Create Alert,” you will be taken to a list of the alerts you’ve already created. If you click on the “pencil” icon, you can modify the options related to that alert (i.e., change your settings).

Once you set up your alerts, you’ll receive emails (or RSS Feed notifications) when results are found that match your criteria. At the bottom of the email, Google will also give you links to Delete, Create, and Manage your alerts.

Read the Google Search tips page to learn how to refine your search even further:

http://google.com/help/basics.html

You may find that you have to tweak and/or test your alerts for a little while before they work the way that you want them to, but the results are worth it the first time you receive an email notification about something that you didn’t know was out there.

Write Great Resumes Faster By Mastering Microsoft Word

I was talking with a resume writer recently who uses a software package to write her resumes. But one of the best things you can do to learn how to "Write Great Resumes Faster" is to become a master of Microsoft Word.

Learning how to use Microsoft Word more efficiently can help you complete routine functions faster. Learning how to use Word's "Style" function can simplify the formatting process. Learning how to use "track changes" can speed up the client approval process. Even something as simple as changing the default font when you open a new Word document can save you time -- time that adds up in every resume you write.

One "power" Word tip is to create a couple of "standardized" formats and layouts. Develop five or six formats you can use to guide your resume development. Starting a resume from a "template" (and by that, I mean a template YOU design, not one of the standard Microsoft Word resume templates) will help you structure your document creation because you're not starting entirely from a blank page. Think of them as "structured outlines" instead of templates.

Even if you've been using Word for more than 20 years like I have, you can always learn new tricks. Look for Microsoft Word training online. There are lots of free and paid courses on Udemy. Look for ones with good reviews and a healthy number (50+) of students who have taken the course. You can even look for free YouTube video trainings.

Looking for more ways to improve your speed and increase the effectiveness of the resumes you write? Check out "Write Great Resumes Faster."

Q&A: Designing an ATS-Friendly Resume

Yesterday's blog post focused on the content of an ATS-friendly resume. Today's post tackles design considerations for resume writers when creating a resume that is likely to go through an Applicant Tracking System.

Q. How do I design an Applicant Tracking System-friendly resume?
A. The easiest way to ensure the client's resume will be accepted by an ATS is to design a resume that is both ATS-friendly and human-reader ready. 

The two are not mutually exclusive; however, ATS-friendly resumes are formatted much more simply, while human-reader resumes may contain graphic elements that make the document easier to read and more attractive to the reader.

Because the ultimate goal is to have the resume reviewed by a human, even an ATS-friendly resume needs to be readable — and attractive — to human eyes. (Be sure to tell clients: If they are given the choice to copy-and-paste the resume or upload a file, choose the upload option. This will ensure the human-read resume retains the formatting in your original design.)

Some applicant tracking systems can manage graphics (or simply ignore them), but since many systems can’t handle graphics of any type, it is best to omit them if you suspect an applicant tracking system may be used to handle the application.

The format of the main body of the resume is critical — some ATS software cannot read header/footer information, so if you include contact information in those sections, it may not be read. (And remember, geographic location can be used as a filter.)

Does an ATS-friendly resume have to be boring? Not necessarily — although formatting has to be carefully considered.

Format is extremely important. The employer name must appear before the date.

Work experience — the client's current and previous jobs — should appear in this format:
Company Name Date
Position
Description

The date should always appear to the right of the company name for optimum reading by the applicant tracking system. Dates can be included in almost any standard format — for example: November 2014, 11/2014, or Nov. 2014.

Work experience sections should also include the skills used in the role (including computer software and hardware, if relevant).

One nice thing about applicant tracking systems is that they are not sensitive to the length of the resume, so two or more pages are fine. However, they are sensitive to formatting issues.

Formatting a Resume For ATS Compliance:

1. Open the file in Microsoft Word. Under the “File” menu, choose “Save As.” Rename the file (recommended format: LastNameJobTitle.txt) and save as “Text Only” (.txt) format. 
2. Close the Microsoft Word window. Open the .txt file in Microsoft Word. 
3. Fix any obvious formatting issues. 
4. List the client's contact information at the top of the document, with each piece of information on a new line. Label the phone number with “Phone:” and email address with “Email:.” 
5. Create section headings (if they did not previously exist in the resume). These can include “Summary,” “Work Experience,” and “Education.” Use one heading per section (do not combine “Education and Training,” for example), and include an extra return (an extra line) between sections. 
6. Use simple bullets (•) or keyboard characters (*, -, or >). Do not use dingbats or other special characters, as these will not be read properly by the ATS. 
7. Highlight the text and choose a more appealing font than Courier. (Suggested fonts are Arial, Georgia, Tahoma, or Verdana.) 
8. Re-save the file as a .doc. (Under the “File” menu, chose “Save As.” Make sure you choose “Word Document” under the “Format” option.) 

Here's a checklist for an ATS-Friendly Resume:

• Is saved in an approved format — resume is submitted as a .doc, .docx, or .txt (PDF, RTF, and JPG formats are not ATS-friendly)
• Does not use fancy templates, borders, or shading.
• Is in a single column format (no tables, multiple columns, or text boxes)
• Uses simply formatted text of a reasonable size (10 point size or above)
• Includes standard fonts (Arial, Georgia, Tahoma, Trebuchet, and Verdana are all “safe” choices)
• Does not contain complex formatting (condensed or expanded text) — that is, don’t use extra spaces between letters, because the ATS can’t “read” it.
• Include a few, clearly defined sections: Summary, Work Experience, and Education.
• Does not contain images or graphics — or, if they do appear, they do not affect the single-column formatting (Be warned, however, that the simple inclusion of any graphics may be enough to “choke” some applicant tracking systems.)
• Does not include any information in the headers or footers of the document (if saved in Microsoft Word format)
• Has been thoroughly edited and spellchecked and there are no errors. (The ATS will not recognize misspelled words).
• Does not include any special characters or accented words.
• Contains proper capitalization and punctuation. Both of these can affect how information is parsed and assigned within the ATS database.
• Uses the full, spelled-out version of a term in addition to abbreviations and acronyms — i.e., Certified Public Accountant (CPA)
• Incorporates relevant, targeted keywords and phrases for the type of position being sought — i.e., “Photoshop” instead of “image-editing software”
• Has been customized for the position being sought. “One-size-fits-all” does not work with applicant tracking systems.

Q&A: Writing Applicant Tracking System-Friendly Resumes

Got this question in the mailbag today!

Q. How do I make sure the resumes I write are ATS compatible?

A. Great question! "ATS" stands for "Applicant Tracking Systems," for those who are unfamiliar with the term. (And if you're a resume writer today, you should be familiar with it!!)

Applicant tracking systems fulfill two purposes: to manage applications for positions (especially where there is a high volume of applicants), and to screen out candidates who lack the required skills for the job.

Applicant tracking systems allow companies to determine which candidates may be a match for a particular position, based on a scan of the candidate's resume by a computer program that analyzes the content of the resume and determines how well it "fits" against the description of the position, including keywords.

Some applicant tracking systems also facilitate internal communication among hiring professionals — allowing those with access to the system to share applicant resumes and notes.

The goal of the ATS is to help hiring managers and recruiters more easily identify candidates with the skills, education, and experience that are most desired of candidates. Just like you want the most relevant search results returned when you type a query into Google, the hiring manager doesn’t want to sift through hundreds or thousands of resumes to find the handful of people he or she really wants to talk to.

When there are a large number of applicants for a position, the ATS allows the hiring manager to screen out low-ranking resumes, saving valuable time. In this instance, the applicant tracking system works a bit like your email spam filter. It separates out resumes it doesn’t feel would be relevant for the position being filled. Like a spam filter, it recognizes content that might not be important.

There are no clear statistics about the number of companies using applicant tracking systems; however, it’s clear that those numbers will continue to grow as the software’s cost comes down.

You might not know if the resume you're writing is going to go through an ATS, but the chances are that it probably will, so it's wise to keep that in mind when writing the resume UNLESS you know the candidate is only going to be submitting his resume to companies with fewer than 20 employees OR she is going to be giving the resume directly to the hiring manager and won't be subject to "resume screening."

It helps to have an understanding of how the ATS works so you can ensure you're writing resumes that will work seamlessly with a wide variety of systems and software.

Note: This post will discuss resume content; I'll write another one tomorrow that talks about resume formatting for the ATS.

There are numerous different ATS software programs on the market — including a few new ones that operate “in the cloud” — and all applicant tracking systems are slightly different. However, they all work in a similar way, by allowing for filtering, management, and analysis of candidates for a particular job opening.

Applicant tracking systems “parse” the information in the resumes submitted, pulling them apart and placing information in specific fields within the ATS database, such as work experience, education, contact data, etc. The system then analyzes the extracted information for criteria relevant to the position being filled — such as number of years of experience or particular skills. Then, it assigns each resume a score, giving the candidate a ranking compared to other applicants so recruiters and hiring managers can identify candidates who are the “best fit” for the job.

Criteria used by the applicant tracking system to determine a match includes:

• Appearance of a keyword or phrase — this can be measured by its presence in the document at all — as well as the number of times the keyword or phrase appears. 
• Relevance of the keyword within context. (Does the keyword or phrase appear with other keywords you would expect?) 

The higher the resume ranking, the more likely the application will end up being reviewed by a human reader.

Success in navigating an applicant tracking system isn’t simply about the volume of keywords and phrases — it’s the right keywords — and, in particular, how unique those keywords are. Most jobseekers include the “obvious” keywords, but many applicant tracking systems put value on related keywords, not those specific terms.

Applicant tracking systems see some keywords and phrases as more “valuable” than others. Many systems also allow the hiring manager or recruiter to “weight” criteria — applying greater significance to certain terms or qualifications. Hiring managers can also apply filters to further refine the candidate pool — for example, geographic or educational criteria. They can also specify keywords as either “desired” or “required,” which affects rankings.

In many cases, however, the system itself determines the most relevant keywords and phrases, as outlined in the job posting.

Resume effectiveness goes beyond the ATS, however. Once your client's resume pops up in the ATS search results, it needs to reflect what the recruiter or hiring manager expects from a candidate with the qualifications they desire.

Think about when you’re conducting a search on Google. You type in your search criteria, and a list of results appears. You begin clicking on results and can tell within a matter of seconds if the item fits what you were looking for. If it does, you’ll read further. If it doesn’t, you’ll click onto the next result. The same is true with the ATS.

For resumes analyzed by an ATS, it is important to include as much relevant information as possible. Inadvertent omission of key data can be the difference between having your client's resume appear in a list of candidates meeting search criteria — and not making the cut.

For example, if the client is pursuing a degree or certification, it should be included in the client's resume (labeling it as “in progress” or “pending completion”), because a hiring manager may search for a specific type of degree or keywords contained in an area of study.

If the missing information is keyword-rich (i.e., a relevant job, educational credential, or certification), that can negatively impact the resume's rating — and, therefore, the likelihood of him or her being selected for an interview.

Keywords can be nouns, adjectives, or short phrases — and describe unique skills, abilities, knowledge/education/training, and/or experience.

How can you find the keywords or search terms that are likely going to be used to query the ATS?

• Review job postings for the type of position the client is seeking 
• Analyze current job descriptions (and job descriptions of positions similar to the one the client has, and the one he/she wants) 
• MyNextMove (http://www.mynextmove.org/) 
• Occupational Outlook Handbook
• Dictionary of Occupational Titles (www.occupationalinfo.org) 
• Occupational Outlook Handbook (http://bls.gov/ooh/) 

Also look for synonyms to the keywords you identify.

In tomorrow's blog post, I'll address the importance of formatting the resume correctly to comply with the ATS software.