Ever since I’ve been a Teachable customer, I’ve attended the twice-a-year online Teachable trainings. (I made my first Teachable sale, for $18.50, in November 2019.)
This past Tuesday and Wednesday, I caught about 75% of the “Create the Future” Summit sessions. (And, as a Pro account member, I can go back and watch the rest of the sessions here.)
Here were some of my top takeaways:
- There are over 50 million people who identify as a “creator.” You’re a professional creator if you’re getting paid to create (including writing), but imposter syndrome is real. (“It’s a belief that you’re not good enough, even though you know that you are.”)
- Prioritize your time when it comes to social media posting. Pick 1-2 platforms that you spend most of your time/energy on — on the rest of them are repurposed content from your main platforms. Figure out where your audience is hanging out and focus there.
- Teachable shared one of the sessions on YouTube (not sure how long the replay will be up) – How to Use Short-Form Video for Quick Wins. (The presenter had some typos on his slides, but the information was interesting.) "External circumstances were never more in your favor.” That leaves us with internal circumstances keeping us from doing video — “the hating culture,” (especially on Tik Tok), self-doubt, being too shy to be on camera, believing you don’t have enough equipment or money to do videos, the belief you don’t have time, believing you’re “too old” (you never are!), or feeling that the competition is too immense. “Love video even if it won’t love you back as fast as you wanted.”
- Growth is not always linear — it goes up and down. And “experts get paid more than generalists.”
- “No one cares what you’re worth. You have to price based on the results you can get for them. This isn’t about you; it’s about them.”
- On your sales page, you want the reader to feel like — when they get to how much it will cost — that it’s going to be more than what you’re actually charging. You want them to get to the end with a feeling that they got a great deal. (“I thought it was going to cost $1200 … I got a steal at $999.”)
- The better you design the content (bold, italic, underline, color, font size), the better it will be able to be consumed and understood.
- Figure out what your customers want/need through market research — surveys, interviews, monitoring social media and online forums). What are people raving about? What are people complaining about?
As a reminder, Teachable offers these learning opportunities a couple of times a year, so sign up for a free Teachable account so you’ll get the invitations.
(And, if you sign up for a NEW paid Teachable account using my affiliate link by March 31, email me at bb(at)bearesumewriter.com and I’ll schedule a complimentary 30-minute Zoom call with you to talk you through your first course idea and answer any questions you have!)
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Affiliate disclosure: Links in this post may be affiliate links, meaning I may receive an affiliate commission if you take action based on my recommendation. Don’t worry, though, I *only* recommend resources that I either personally use or would unequivocally recommend. As mentioned above, I’ve been a Teachable customer since 2019.