Thursday, December 22, 2011

Choosing a Payment Option for Your Online Resume Sales

More and more resume writers nowadays are taking full payment upfront from resume clients on their resume writing business websites -- and if you haven't yet taken that step, you've probably started thinking about it.

If you are going to sell your resume services online, then you will need a way for those transactions to be processed. Choosing the right payment option is an important step. Here are some tips to help you find the right option for you.

Hardly anyone deals in cash or checks with an online resume service. They are too unreliable. Clients want to get started right away, and waiting for payment in the mail takes time. And, there are too many steps to follow to retrieve your money should a check bounce or get lost in the mail. It is better to deal with credit cards. However, many prospective resume clients are wary of letting their personal information float around in cyberspace.

With all this in mind, here are a few things to consider:

  • What type of shopping cart do you have? Your shopping cart is the program that you have integrated into your website to register customer sales. Customers will be able to add to the cart, check to see a total, see descriptions and basically choose what they want to buy. The shopping cart records their choices. 
  • Decide on a payment gateway. A payment gateway bridges the gap between shopping cart and the credit card information that the customer will enter. Some third party merchants charge a fee for each credit card processed. With a gateway you still need a merchant account, but you can avoid these unwanted fees. 

The one thing to remember is that all payment gateways are not compatible with all types of shopping cart programs. Before installing your shopping cart program, check to see which payment gateways are compatible with each so you donĂ­t have to change midstream.

  • Ask questions.What most customers look for is verification on your site that your payment gateway is secure. They want to be sure that their information will not fall into the wrong hands or be sold to a third party site. You can assure them that they are safe by checking your payment gateway for AVS protection to prevent fraudulent transactions, and that it is PCI-compliant -- which ensures credit card information is protected.
  • Perform a test transaction. Once you have set up your shopping cart and payment gateway, check to be sure that it is up and running 24/7 and accurate. Go through the process as one of your customers would. Check admin on both the shopping cart and the payment gateway to see that everything was logged properly. Also, check your credit statement to be sure the transaction went through correctly.

Choosing the correct payment option is important to the growth of the resume services you sell online.

2 comments:

  1. Great article. This is something I continue to work on as a new resume writer. Thanks.

    ReplyDelete

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