Wednesday, November 7, 2007

Push Hard to Achieve Your Goals

The year is drawing to a close. Are you on track to achieve your personal and professional goals? When the year began, if you're like most of us, you established some revenue, marketing, and professional development goals. Have you done the things needed to hit the mark in achieving these goals?

If you're on track or ahead of schedule, congratulations -- that's excellent, and 2007 will go down as a great year for you! However, if you're not on track, it's not too late to take action!

Here are some tips:
  • First, reach out for help. All of the major professional associations have feedback tools -- e-lists or message boards -- where you can solicit ideas for ways to jumpstart your sales.
  • Second, get focused. This industry changes rapidly. Keeping on top of key changes is critical. Don't try to be all things to all people. Select a niche market and then serve that market well. (It can be a geographic area, a specific industry, or even selected populations, i.e., women, or executives).
  • Third, look at your business and determine what you're most passionate about. Talk to your best clients and ask them for help by providing referrals. If you've provided value to them, they probably know someone who could benefit from the work you do in helping other people achieve their dreams.
The careers industry is about developing relationships, so don't expect a quick fix. However, the tactics you employ today might result in some additional business later this year or early in 2008.

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