This article gives a pretty good explanation of what the EdgeRank algorithm is.
There are ways you can improve your Edgerank ranking -- for example, creating more opportunities for interaction and engagement with your fans. You can also partner with other Page owners (this is also a great way to increase the number of "Likes" on all pages) to increase engagement.
Ready to check out what your EdgeRank score is today? Use EdgeRank Checker (a free service). But be sure to come back and check out your score periodically. Are the things you're doing to increase engagement working?
EdgeRank Checker suggests the following tips to improve your score:
- Post content that inherently attracts interaction (ask questions, offer polls, ask for feedback)
- Encourage users to "like" your content (actually saying, "Click 'like' to ___" works!)
- Use photos and videos as often as possible.
I also recommend linking to your blog posts (if you have a blog) on your Facebook Business Page -- this can elicit comments, which are one of the highest engagement devices measured.
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