Saturday, December 8, 2012

Guest Post: What's the Difference Between Salad and Garbage?

Today's guest post is by marketing expert Fabienne Frederickson.

A few years ago someone asked me, "Fabienne, what is the difference between salad and garbage?" I had never been asked that before. The only difference between salad and garbage is time. When you're looking at a fresh green salad and you don't eat it right away, in a few days it becomes garbage and unappetizing. You've also heard the idea of striking while the iron is hot--hot leads turn into cold leads if you don't take action on them right away.

In business, timing is everything. A client of mine always used to say to me, "Fabienne, it's really difficult for me as a real estate attorney to attract clients because I can never anticipate when they're going to need me. (This is also something that résumé writers face.) It's not something that they need very often, so how do I know when to market to them? I don't know how to market to them. I don't know when to market to them. It's just all so arbitrary."

Watch this week's video to find out my strategy on how to use stay in touch marketing vehicles to solve this problem. Being consistent in this way will ensure that you have always have clients.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your FREE Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit

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