Tuesday, May 13, 2014

2014 NRWA Conference Preview Call: Louise Kursmark

Thinking about attending the NRWA Conference in Denver this September? I attended the NRWA Conference Preview call on Friday, May 9, and here are some of the takeaways!

Louise Kursmark, MRW, CPRW, JCTC, CEIP, CCM
Opening Keynote Speaker – Wednesday, Sept. 17 (2:30 to 3:45 p.m.)
"The Future of Resumes"

This will be the sixth NRWA Conference Louise has attended. She is going to "break down what it means to write a resume." Louise identified four trends she will examine:

  • Less is more. "Lean, clean, tight writing" that can be "skimmed and scanned." Kursmark says the first glance at a resume might get six seconds of the reader's attention.
  • More is more. "Write leaner resumes with rich detail, but allow people with more interest to learn more" by linking to LinkedIn, media appearances, or a portfolio.
  • Why resumes don't matter. Kursmark says the "resume is the second point of determination" nowadays with more people searching on LinkedIn for candidates.
  • Why resumes are vitally important. The "resume is the foundation, the work, the story" she notes. The information comes from the work to develop the resume and flows through to the rest of the career communication documents, such as LinkedIn profiles. It requires clear differentiation of the candidate, and a strong message.

Kursmark said there's a quote that she particularly likes: It's something like, "It's dangerous not to keep moving forward, because if things keep changing -- but we don't -- we are falling behind."

Find out more about the NRWA Conference here.

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