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Showing posts with label Louise Kursmark. Show all posts
Showing posts with label Louise Kursmark. Show all posts
Monday, February 23, 2015
Career Thought Leaders Under New Management
I received this email from Wendy Enelow today. Wendy and Louise have sold Career Thought Leaders and the Resume Writing Academy (RWA) to Marie Zimenoff!
Monday, October 13, 2014
What's the Next Big Tool for Jobseekers...After LinkedIn?
LinkedIn is definitely the #1 took for jobseekers when it comes to connecting with your network to find leads, contacts, and opportunities … but it's not the first tool you can use in your job search, and it won't be the last.
An article in TechCrunch talks about a new tool that will help you analyze your existing connections to help you reach the people you want to know. It's called "Conspire," and it analyzes your email (Gmail, specifically) to help you connect to people you want to meet -- and, in particular, it helps you analyze the strength of the connection to the people you already know to make that introduction.
Read the TechCrunch article here:
Forget LinkedIn, Conspire Analyzes Email To Be Your Next Networking Tool
Right now, the app has the strongest successes within the tech community. When I tested it out, it helped me identify people I already knew, but wasn't as successful helping me reach people one connection out. Part of the challenge is that it only uses Gmail right now, and I don't use my Gmail email as much as I do my BeAResumeWriter.com and Resume Writers' Digest emails for work contacts.
For example, I tried Conspire to see how it would do with two of the career industry's top thought leaders. First, I tried Wendy Enelow:
Because I have corresponded with Wendy through my Gmail account (occasionally -- I usually correspond with her through my Resume Writer's Digest email), it found we had a direct connection, although it was weak.
Next, I tried Louise Kursmark … which, considering my connection with Wendy, I should have some sort of connection with her on Conspire:
Nope. Not only did it not connect me with Louise through Wendy, but it didn't show any connection with her at all. (I actually correspond with Louise through my Resume Writers' Digest email account).
So, it's not perfect yet, but it's definitely worth a try. It's another tool in the toolbox for jobseekers … but LinkedIn is still #1. Perhaps as the Conspire network grows, it will become more effective and powerful.
Check out Conspire here. It's free.
An article in TechCrunch talks about a new tool that will help you analyze your existing connections to help you reach the people you want to know. It's called "Conspire," and it analyzes your email (Gmail, specifically) to help you connect to people you want to meet -- and, in particular, it helps you analyze the strength of the connection to the people you already know to make that introduction.
Read the TechCrunch article here:
Forget LinkedIn, Conspire Analyzes Email To Be Your Next Networking Tool
Right now, the app has the strongest successes within the tech community. When I tested it out, it helped me identify people I already knew, but wasn't as successful helping me reach people one connection out. Part of the challenge is that it only uses Gmail right now, and I don't use my Gmail email as much as I do my BeAResumeWriter.com and Resume Writers' Digest emails for work contacts.
For example, I tried Conspire to see how it would do with two of the career industry's top thought leaders. First, I tried Wendy Enelow:
Because I have corresponded with Wendy through my Gmail account (occasionally -- I usually correspond with her through my Resume Writer's Digest email), it found we had a direct connection, although it was weak.
Next, I tried Louise Kursmark … which, considering my connection with Wendy, I should have some sort of connection with her on Conspire:
Nope. Not only did it not connect me with Louise through Wendy, but it didn't show any connection with her at all. (I actually correspond with Louise through my Resume Writers' Digest email account).
So, it's not perfect yet, but it's definitely worth a try. It's another tool in the toolbox for jobseekers … but LinkedIn is still #1. Perhaps as the Conspire network grows, it will become more effective and powerful.
Check out Conspire here. It's free.
Tuesday, May 13, 2014
2014 NRWA Conference Preview Call: Louise Kursmark
Thinking about attending the NRWA Conference in Denver this September? I attended the NRWA Conference Preview call on Friday, May 9, and here are some of the takeaways!
Louise Kursmark, MRW, CPRW, JCTC, CEIP, CCM
Opening Keynote Speaker – Wednesday, Sept. 17 (2:30 to 3:45 p.m.)
"The Future of Resumes"
This will be the sixth NRWA Conference Louise has attended. She is going to "break down what it means to write a resume." Louise identified four trends she will examine:
- Less is more. "Lean, clean, tight writing" that can be "skimmed and scanned." Kursmark says the first glance at a resume might get six seconds of the reader's attention.
- More is more. "Write leaner resumes with rich detail, but allow people with more interest to learn more" by linking to LinkedIn, media appearances, or a portfolio.
- Why resumes don't matter. Kursmark says the "resume is the second point of determination" nowadays with more people searching on LinkedIn for candidates.
- Why resumes are vitally important. The "resume is the foundation, the work, the story" she notes. The information comes from the work to develop the resume and flows through to the rest of the career communication documents, such as LinkedIn profiles. It requires clear differentiation of the candidate, and a strong message.
Kursmark said there's a quote that she particularly likes: It's something like, "It's dangerous not to keep moving forward, because if things keep changing -- but we don't -- we are falling behind."
Find out more about the NRWA Conference here.
Tuesday, December 31, 2013
Put Innovation On Your Calendar for 2014
In December's special report, "Make Your Resume Business Better," I talk about how to reignite your passion for your resume writing business. One of the ways to do that is to think about how you can introduce innovation and creativity into your daily -- or weekly -- routine.
Smart business owners devote at least a small portion of their working time to innovation and creativity. At big companies like Facebook and Google, employees are allowed to spend a percentage of their time on their own projects. This helps keep their creative fires burning, and some of these projects turn into major successes for their employers.
Here are some ideas to help you put this idea into action.
- Dedicate time for innovation and creation. Just like you mark on your calendar the things you will do today, schedule a block of time devoted to "creation and innovation." You can do an hour a day, or 1/2 a day a week, or some other timeframe that works for you. But it’s important that it’s an actual calendar item and that you know how you’re going to devote that time to creative pursuits. This item on your calendar should be just as important as any other to-do item on your calendar.
- Bring in a creative partner. Sometimes a fresh perspective can open up doors you never before thought were possible to get through. You don’t have to bring in a permanent partner -- you can work on joint ventures with different people on just one project at a time. Start with something small and work your way up to larger ventures. Bringing in a partner will not only spark your creative side, but it will also make you feel challenged -- and maybe a little obligated -- to be a good partner.
- Change your location. One way to open the creative floodgates is to get out of your office. Go to the coffeehouse down the street; go to the park. In the summer, I like to work outdoors on my front porch. (And someday, I'm going to live in Arizona, so I can do that in December too.) Get unplugged and use a paper and pen instead of technology. Turn off the music, turn off the TV, turn off the noise, and get out of your comfort zone. Even a nice walk in the park with a way to record your thoughts can go far in helping you unleash your innovative and creative side.
- Let go of your fears. You might think you’re the only person with fears, but you’re not. Every business owner has expressed fear or felt fear. Even very famous people have had fear about doing something new or different. The only difference between them and you is they felt the fear and did it anyway. You can be just like them by just changing that one thing and just going for it. Just do it. Work through the fear. Channel that fear into motivation to succeed.
- Read industry news. You can use Google Alerts to search for keywords and you'll get an email alert when a story is published. Also join at least one industry association and read the daily e-mail list. Being up to date on what's going on in the resume writing industry can keep you from falling behind. While the resume isn't dead (yet!), that doesn't mean you can bury your head in the sand and pretend you know it all.
- Study your competition. A really good way to get the creative juices flowing is to study what other resume writers are doing. I love looking at resume books — especially the Expert Resume series by Wendy Enelow and Louise Kursmark. You don't want to steal from other resume writers (no plagiarism, please -- even in designs), but it's possible something you see in one of these books will spark your creative energy in a new way outside of anything you’ve ever considered previously.
By taking out time from your busy work schedule to be innovative and creative, you will create a long-term business that will fill your life with passion and profits while never becoming mundane and boring.
Thursday, September 6, 2012
Career Thought Leaders Conference Goes "Virtual"
Big announcement from Wendy Enelow and Louise Kursmark today -- the Career Thought Leaders Conference and Symposium in 2013 will be a "virtual" event. Here is the email (with my thoughts below):
RE: 2013 CTL Conference & Symposium - March 18, 19 & 20, 2013
We heard you! In fact, we heard you 10 years ago, 5 years ago, and just months ago. Conference expenses have gotten out of hand. Between registration, travel, hotel, meals, and miscellaneous, you've spent $1000-$2000, and it's just too much anymore.
The question then becomes ... How can CTL create a new conference experience that lives up to the standards of the past? A conference with outstanding educational and professional development programs in an environment that fosters networking, opportunities, partnerships, and other collaborations.
Our solution ... Create precisely what we've been doing all along, but bring it to you so that you don't have to travel to us!
What does that mean to you:
1. There are no plane or train tickets to buy, no hotel rooms to book, no meals to pay for, no tips to bell captains, no extra expenses at all, and that is a wonderful thing!
2. You'll be part of the first-ever, full-fledged, full-video conference within our industry. It's so exciting! As the careers-industry thought leaders, we should also be the careers-industry conferencing thought leaders. We need to take the lead and move forward, and that's exactly what we're doing.
Wait until you see all that this technology can do, from the video presentations to the live Q&A after each presentation, to your briefcase that automatically downloads and saves handouts and slides, to the numerous chat and social media venues. It is an extraordinary user experience (and an EASY one at that)!
3. Attendee registration pricing will remain the same! That is also a wonderful thing!
4. Our international colleagues will be able to attend! How fortunate for our Brainstorming Day team in the UK, our RWA students in South Africa and Lebanon, and our vast network of associates around the world. We're no longer limited by geographic boundaries, and that is the true value of our new virtual conference. We can ALL congregate, learn, share, brainstorm, and create an extraordinary experience.
What does this mean for our sponsors and exhibitors?
Instead of the traditional, 3-day, live exhibitor experience you're accustomed to, your new CTL Conference Exhibitor Hall is open for 6 months! Six months to reach out, build relationships, promote your products and services, and so much more.
The Exhibitor Hall opens January 1, 2013, and remains open until June 30, 2013. As soon as people register for the conference, they'll have immediate access to your booth so you can start to reap the benefits long before the actual conference begins!
For those of you who are tech-savvy exhibitors, wait until you see all that you can do with videos, downloads, interactive tools, social media, and more. It's very cool! For those of you, like me, who are less tech-savvy, creating simple signs and uploading pdf files is a snap.
If you already know you want to sponsor and/or exhibit, get in touch with me and we'll put things in motion. Some of you may want to begin thinking about and building your exhibitor booth now, with plenty of time before the beginning of the year.
The conference website will be live in a few weeks, and we'll begin the registration process for those of you who want to extend your payments. In the meantime, here's a quick overview of our conference program:
Monday, March 18, 2013 - Entrepreneurial Day
Tuesday, March 19, 2013 - Resume Day (Resumes, Cover Letters, E-Notes, LI Profiles, Career Bios & More)
Wednesday, March 20, 2013 - Coaching & Career Management Day
As always, each day will be followed by Colleague-to-Colleague discussion groups on very specific topics centered on each day's theme. These are always popular programs, allowing you to share your knowledge and your voice with others in small, facilitated group discussions.
There is so much more to share about the conference, and I will do that over the coming months. Today's message was simply to let you know about the 2013 conference and all it has to offer.
Change can be difficult. I'm certain that some of you are reading this and questioning the whole virtual conference concept. Let me assure you, virtual or not, the conference will be filled with networking opportunities and the "touch and feel" that is so important to all of us. We need the time each year with our colleagues, to renew and re-energize, and we WILL make that happen!
Feel free to contact me (wendy@careerthoughtleaders.com) or Louise (louise@careerthoughtleaders.com) with any questions you may have.
Wendy S. Enelow, CCM, MRW, JCTC, CPRW
Author, Trainer & Career Consultant
------------------------------------------------------------------------------
RE: 2013 CTL Conference & Symposium - March 18, 19 & 20, 2013
We heard you! In fact, we heard you 10 years ago, 5 years ago, and just months ago. Conference expenses have gotten out of hand. Between registration, travel, hotel, meals, and miscellaneous, you've spent $1000-$2000, and it's just too much anymore.
The question then becomes ... How can CTL create a new conference experience that lives up to the standards of the past? A conference with outstanding educational and professional development programs in an environment that fosters networking, opportunities, partnerships, and other collaborations.
Our solution ... Create precisely what we've been doing all along, but bring it to you so that you don't have to travel to us!
What does that mean to you:
1. There are no plane or train tickets to buy, no hotel rooms to book, no meals to pay for, no tips to bell captains, no extra expenses at all, and that is a wonderful thing!
2. You'll be part of the first-ever, full-fledged, full-video conference within our industry. It's so exciting! As the careers-industry thought leaders, we should also be the careers-industry conferencing thought leaders. We need to take the lead and move forward, and that's exactly what we're doing.
Wait until you see all that this technology can do, from the video presentations to the live Q&A after each presentation, to your briefcase that automatically downloads and saves handouts and slides, to the numerous chat and social media venues. It is an extraordinary user experience (and an EASY one at that)!
3. Attendee registration pricing will remain the same! That is also a wonderful thing!
4. Our international colleagues will be able to attend! How fortunate for our Brainstorming Day team in the UK, our RWA students in South Africa and Lebanon, and our vast network of associates around the world. We're no longer limited by geographic boundaries, and that is the true value of our new virtual conference. We can ALL congregate, learn, share, brainstorm, and create an extraordinary experience.
What does this mean for our sponsors and exhibitors?
Instead of the traditional, 3-day, live exhibitor experience you're accustomed to, your new CTL Conference Exhibitor Hall is open for 6 months! Six months to reach out, build relationships, promote your products and services, and so much more.
The Exhibitor Hall opens January 1, 2013, and remains open until June 30, 2013. As soon as people register for the conference, they'll have immediate access to your booth so you can start to reap the benefits long before the actual conference begins!
For those of you who are tech-savvy exhibitors, wait until you see all that you can do with videos, downloads, interactive tools, social media, and more. It's very cool! For those of you, like me, who are less tech-savvy, creating simple signs and uploading pdf files is a snap.
If you already know you want to sponsor and/or exhibit, get in touch with me and we'll put things in motion. Some of you may want to begin thinking about and building your exhibitor booth now, with plenty of time before the beginning of the year.
The conference website will be live in a few weeks, and we'll begin the registration process for those of you who want to extend your payments. In the meantime, here's a quick overview of our conference program:
Monday, March 18, 2013 - Entrepreneurial Day
- Netweaving: Thought Leadership in Networking & Paying It Forward (Bob Littell, Netweaving International & The Enrichment Company)
- Sales, Marketing & Business Development: The 3 Essentials for Entrepreneurial Success (Denise Hedges, Business Breakthrough Institute)
- 4 P's of Profitability: Pricing, Packaging, Partnerships & Product Development (Wendy Enelow & Louise Kursmark of Career Thought Leaders & Resume Writing Academy; Amy Gubser of Careerlaunch USA)
- Writing Resumes for Senior Management & C-Level Executives (Cheryl Simpson, Executive Resume Rescue)
- Writing Resumes for Graduating Students: Traditional & Not-So-Traditional (Chrystal McArthur, Senior Associate Director, Rutgers University)
- Writing Resumes for the "Average Joe" (Cathy Alfandre, Catherine A. Alfandre, LLC)
- Writing Resumes for Technology Professionals (Stephen Van Vreede, ITtechExec)
- Writing Resumes for Military-to-Civilian Transitions & Federal Opportunities (Diane Burns, Career Marketing Techniques)
- Writing Resumes for Career Changers (speaker pending)
Wednesday, March 20, 2013 - Coaching & Career Management Day
- Thought Leadership in Social Media for Career Professionals (Joshua Waldman, Author of "Social Media for Dummies")
- Career Planning, Development, Reinvention & Renewal (Carol Vecchio, Centerpoint Institute for Life & Career Renewal)
- Thought Leadership in Personal Branding for Your Clients & Yourself (Susan Chritton, Pathways Career & Life Strategies)
- Necessary Endings in Jobs, Careers, Industries, Professions & Life (Michelle Carroll, University of Maryland & Career Development Alliance)
As always, each day will be followed by Colleague-to-Colleague discussion groups on very specific topics centered on each day's theme. These are always popular programs, allowing you to share your knowledge and your voice with others in small, facilitated group discussions.
There is so much more to share about the conference, and I will do that over the coming months. Today's message was simply to let you know about the 2013 conference and all it has to offer.
Change can be difficult. I'm certain that some of you are reading this and questioning the whole virtual conference concept. Let me assure you, virtual or not, the conference will be filled with networking opportunities and the "touch and feel" that is so important to all of us. We need the time each year with our colleagues, to renew and re-energize, and we WILL make that happen!
Feel free to contact me (wendy@careerthoughtleaders.com) or Louise (louise@careerthoughtleaders.com) with any questions you may have.
Wendy S. Enelow, CCM, MRW, JCTC, CPRW
Author, Trainer & Career Consultant
-----------------------------------------------------------------------------
Here are my thoughts:
- Conference attendance is expensive. Wendy and Louise say $1000-$2000 -- my research indicates an average of $1200 for a resume writer to attend an in-person conference. That's approximately $400 for conference registration; $300 for travel (airfare); $400 for a couple nights at the conference hotel; and $100 for meals and incidentals. Cutting your cost to get access to great information by 1/3 can be a significant incentive for more careers industry pros to attend. And, as Wendy and Louise point out, this has the potential to draw more attendees from outside the U.S.
- In-person opportunities for resume writers and career industry practitioners to meet up are declining. One of the primary benefits of in-person attendance is the networking component. I'm not sure how the virtual format will facilitate this, although Wendy and Louise do reference the use of social media tools, Live Q&A feature, Colleague-to-Colleague discussions and other "networking opportunities." But there's no substitute for the time spent meeting new colleagues at breakfasts, lunches, dinners ... or in the hotel elevator! Many a subcontracting relationship has begun at a resume industry conference.
- There's something to be said about exposing yourself to new places. One of my favorite parts of attending a conference is traveling to someplace. Many of my conference experiences have been to places that were completely new to me (Philadelphia, New Orleans, Toronto, Tampa, Savannah, Scottsdale ... and now Charleston.) I don't know that the CTL conference benefited from this, though, because it was always held in Baltimore. The Professional Association of Resume Writers and Career Coaches (PARW/CC) conference was similar -- every three years, it was held in Tampa, because that's where the organization's headquarters are. It may be just a coincidence that neither of these organizations have in-person conferences anymore, but there is something to be said about going new places and how it can energize your work and your business. (Having a conference in a new place each year is a huge burden for the conference planner, however!!)
- The decline in in-person conferences is a concern for the resume industry overall. While the loss of trade shows and conferences has been significant since 9/11, the resume industry is now down to two major conferences -- the National Resume Writers' Association conference (coming up Sept. 19-22 in Charleston, SC) and the Career Directors International (CDI) conference in San Diego in October. Both of these in-person conference are held in the Fall; it will be interesting if either of them change their dates in the future to fill this gap.
- There are lots of online training opportunities. There is already a lot of "competition" in this space. One significant difference between conferences and other training programs used to be that they were held in person. There are certainly a lot more online training and certification programs than there were in the days when there were four industry conferences (NRWA, CDI, Career Masters Institute/Career Management Alliance, and PARW/CC). The advantage of keeping the conference in the three-day format (with single-day registration options available) is that it focuses the training, rather than having it held over multiple weeks, as is the case with many online certification training programs (including Wendy and Louise's flagship training program, the Resume Writing Academy.)
- Technology is improving. Susan Whitcomb's organization, The Academies, is having it's second annual virtual bootcamp (in November of this year). By all accounts, it's a well attended event. And technology has improved to the point where you can get many of the five senses fulfilled with an online training. (Although the technological requirements for webinar/video can be quite steep -- cross-platform access can be a challenge. For example, you may need to install certain software or plug-ins to access some of these services, which some folks might not want to do. Not saying that's the case with the CTL program...) I'll be interested to learn what technology Wendy and Louise are using to fulfill the virtual conference. But the fact still remains that there is a lot of "clutter" when using technology -- and it's subject to unexpected glitches. I've conducted dozens of teleseminars, and the distractions of everyday life (barking dogs in the background, resume writers who are working on other things while they "participate" online) are definitely a challenge to deal with. That brings me to my next point...
- For you to get the most out of the conference, you need to devote time to it. I've been in conferences where a few resume writers are on their computers writing resumes during the conference. This format may benefit those who find it difficult to be "out of the office" for days at a time. It sounds as if the programs may be recorded, which would be useful as well. You'll get more out of the virtual conference if you participate "live." Again, another value of in-person programs is the live feedback and participation. (I can tell you that, as a presenter, you get a lot more out of programs with active participants than when you feel like you're talking to yourself.)
- Content is still king. There's no doubt that Wendy and Louise put on content-rich programs. And I can guarantee you, it's not much less work for the "dynamic duo" to have to put together a rich schedule of training online versus in-person. Looking at the program lineup, it's evident there is a ton of value in the 2013 program. What will be interesting is the lineup in future years -- there is a certain segment of the speaking community that prefers to do in-person trainings versus online. (Conversely, however, you might have access to even more speakers who are less expensive or more available for online trainings than in-person events.)
What do you think? Did I miss anything? Feel free to leave a comment below.
Monday, December 5, 2011
New Edition of "Expert Resumes for Managers and Executives" Released
Wendy Enelow and Louise Kursmark have just published the third edition of "Expert Resumes for Managers & Executives."
Here's a brief summary:
A powerful, performance-based resume is key to landing a great management position. This book features a collection of 100+ professionally written resumes and letters for all levels of management, from front-line supervisors to top-level executives, and everyone in between.
The third edition has been enhanced with updated resume samples, a resume questionnaire/worksheet for documenting experience and accomplishments, an appendix of resume power verbs, details on online resume preparation, and so much more.
A powerful, performance-based resume is key to landing a great management position. This book features a collection of 100+ professionally written resumes and letters for all levels of management, from front-line supervisors to top-level executives, and everyone in between.
The third edition has been enhanced with updated resume samples, a resume questionnaire/worksheet for documenting experience and accomplishments, an appendix of resume power verbs, details on online resume preparation, and so much more.
I highly recommend the "Expert" series of resume books for resume writers to add to their personal reference/inspiration library.
(I'm pretty sure it was the second edition of the "Expert Resumes for Managers & Executives" book that appeared in "The Company Men" movie in 2010, starring Kevin Costner and Ben Affleck.)
Details: 304 pages, published by JIST. List price: $17.95 (available on Amazon.com for $11.96 plus shipping).
Wednesday, June 15, 2011
A Resume Writing Business Without A Website?
Believe it or not, there are some resume writing businesses without a website.
Your website is a 24 hours, seven day a week salesperson. I don't know about you, but I'm not available to answer the phone 24/7. But many folks are working on their job search during the evenings (even at 2 a.m.!) and on the weekends.
A website can "sell" for you, even when you're not awake. But not just any website will do.
Your website is a 24 hours, seven day a week salesperson. I don't know about you, but I'm not available to answer the phone 24/7. But many folks are working on their job search during the evenings (even at 2 a.m.!) and on the weekends.
A website can "sell" for you, even when you're not awake. But not just any website will do.
It has to look good. You wouldn't send out a salesperson in stained tank top and ripped jeans, would you? By that same token, you shouldn't have a horrible looking website. Like a salesperson, your website will be judged instantly by its appearance. Making sure your site looks good and professional will instantly put people at ease. (And there are a lot of uneasy job seekers out there -- many of them haven't looked for a job in years, and they're scared. A good website can be reassuring -- that there is someone out there who knows what they're doing.)
The site has to be informative. Would you send out a salesperson that couldn't explain what your business was? Would you send out someone one who couldn't answer basic questions about your business? Of course you wouldn't, so why do so many people do that with their website? Your website needs to explain your business properly -- and the more content and information you have the better. Keep the information fresh too. (A blog is a great way to do this.) If you want your salesperson to be knowledgeable and caught up on the latest news, then you want the same for your website.
If you get into the mindset that your website is a 24 hour, 7 days a week salesperson, you will naturally take better care of it and demand perfection. The best part about the website though? It doesn't ask for a vacation, it doesn't require overtime, and it works for virtually no money. Try finding a salesperson that does that.
The site has to be informative. Would you send out a salesperson that couldn't explain what your business was? Would you send out someone one who couldn't answer basic questions about your business? Of course you wouldn't, so why do so many people do that with their website? Your website needs to explain your business properly -- and the more content and information you have the better. Keep the information fresh too. (A blog is a great way to do this.) If you want your salesperson to be knowledgeable and caught up on the latest news, then you want the same for your website.
If you get into the mindset that your website is a 24 hour, 7 days a week salesperson, you will naturally take better care of it and demand perfection. The best part about the website though? It doesn't ask for a vacation, it doesn't require overtime, and it works for virtually no money. Try finding a salesperson that does that.
Here are some resume writing business websites that I think do a great job:
What makes a great resume writing business website? I'm interested in what you think. Leave me a comment below.
Monday, December 27, 2010
Trends in Resumes and Career Marketing Communications
Where is the resume field headed? Get some insights on "Trends in Resumes & Career Marketing Communications" from Career Thought Leaders Deb Dib and Louise Kursmark.
I've been a resume writer since 1996. Certainly, a lot of things have changed in the careers industry during that time -- and things will continue to change in the future. But the need to assist job seekers with clarifying their job search goals and strategies and developing messaging content to fulfill that role will continue to be needed, both now and well into the future.
But even with changes in technology, the job search is still fundamentally about people. Connecting with the people with the authority to hire you. (There's a resurgent interest in networking -- both with and without social media -- which is interesting, because it's always been about connecting with other people.)
I've been a resume writer since 1996. Certainly, a lot of things have changed in the careers industry during that time -- and things will continue to change in the future. But the need to assist job seekers with clarifying their job search goals and strategies and developing messaging content to fulfill that role will continue to be needed, both now and well into the future.
But even with changes in technology, the job search is still fundamentally about people. Connecting with the people with the authority to hire you. (There's a resurgent interest in networking -- both with and without social media -- which is interesting, because it's always been about connecting with other people.)
Wednesday, March 25, 2009
"Get To the Point" Teleseminar Scheduled for Friday
Join two of the industry's best resume writers for a teleseminar on Friday that shows writers how to "Get to the Point" -- writing resumes and cover letters that immediately communicate your client's brand, expertise, and value above the fold.
Louise Kursmark and Wendy Terwelp will present the seminar from 3-4 p.m. EST on Friday, March, 27. The cost is $35 for members of the Career Management Alliance or $45 for non-members.
The program will be recorded. If you are unable to attend live, a link will be sent to you.
To Register: https://www.careermanagementalliance.com/s/reg-teleseminar.php
With the advance of technology, many decision-makers are reviewing resumes on Blackberries and other PDAs. As resume writers, it's our goal to capture the attention of recruiters and employers immediately - above the fold.
During this webinar - loaded with samples and handouts - Louise Kursmark and Wendy Terwelp take you through:
1. Branding: How to use it to capture your client's personality, while immediately conveying value to employers.
2. Resumes & Cover Letters: Critical MUST-HAVES that grab employers' attention and get them to call your clients for interviews.
3. Key points and techniques to trim the fat and get to the point! Employers spend 30 seconds reviewing your client's materials - let's make them seconds that land interviews.
4. The Wrap Up: Tips, tricks, and strategies that make this process fun for you, while getting better results for your clients.
Louise Kursmark, one of the leading careers experts in the United States, is the author of 20 books on resume writing, interviewing, and job search. The first person worldwide to earn the Alliance's prestigious "Master Resume Writer" credential, Louise is president of Best Impression Career Services, Inc., and co-founder of the Resume Writing Academy, a first-of-its-kind comprehensive training program (http://www.resumewritingacademy.com). Louise's passion is
helping people "tell their story" in a way that is compelling, memorable, and relevant.
Wendy Terwelp, president of Opportunity Knocks, has helped thousands of clients be rock stars at work since 1989. A recognized expert on networking, both online and off, Wendy has been featured in The Washington Post, The Chicago Tribune, The Philadelphia Inquirer, Fast Company, The Business Journal, Monster.com, Careerbuilders.com, and more as well as numerous radio shows. She has published hundreds of articles on the web and in print. Check out her latest class: Rock Your Network Online here: http://www.knocks.com/Social_Networking_Course.html.
To Register: https://www.careermanagementalliance.com/s/reg-teleseminar.php
Louise Kursmark and Wendy Terwelp will present the seminar from 3-4 p.m. EST on Friday, March, 27. The cost is $35 for members of the Career Management Alliance or $45 for non-members.
The program will be recorded. If you are unable to attend live, a link will be sent to you.
To Register: https://www.careermanagementalliance.com/s/reg-teleseminar.php
With the advance of technology, many decision-makers are reviewing resumes on Blackberries and other PDAs. As resume writers, it's our goal to capture the attention of recruiters and employers immediately - above the fold.
During this webinar - loaded with samples and handouts - Louise Kursmark and Wendy Terwelp take you through:
1. Branding: How to use it to capture your client's personality, while immediately conveying value to employers.
2. Resumes & Cover Letters: Critical MUST-HAVES that grab employers' attention and get them to call your clients for interviews.
3. Key points and techniques to trim the fat and get to the point! Employers spend 30 seconds reviewing your client's materials - let's make them seconds that land interviews.
4. The Wrap Up: Tips, tricks, and strategies that make this process fun for you, while getting better results for your clients.
Louise Kursmark, one of the leading careers experts in the United States, is the author of 20 books on resume writing, interviewing, and job search. The first person worldwide to earn the Alliance's prestigious "Master Resume Writer" credential, Louise is president of Best Impression Career Services, Inc., and co-founder of the Resume Writing Academy, a first-of-its-kind comprehensive training program (http://www.resumewritingacademy.com). Louise's passion is
helping people "tell their story" in a way that is compelling, memorable, and relevant.
Wendy Terwelp, president of Opportunity Knocks, has helped thousands of clients be rock stars at work since 1989. A recognized expert on networking, both online and off, Wendy has been featured in The Washington Post, The Chicago Tribune, The Philadelphia Inquirer, Fast Company, The Business Journal, Monster.com, Careerbuilders.com, and more as well as numerous radio shows. She has published hundreds of articles on the web and in print. Check out her latest class: Rock Your Network Online here: http://www.knocks.com/Social_Networking_Course.html.
To Register: https://www.careermanagementalliance.com/s/reg-teleseminar.php
Sunday, August 31, 2008
New Session of Resume Writing Academy Starting Sept. 9
If you're new to the resume writing field, or have been writing for a while but want to position yourself as one of the top resume writers in the nation, consider the Resume Writing Academy, billed as "The Nation's Premier Resume Training Organization."
Founders and trainers Wendy S. Enelow and Louise M. Kursmark will be starting a new group class with live instruction on Sept. 9, 2008. (They also offer an individual, self-paced class with audio instruction that is available "on demand.")
The program features 8 weekly teleseminars and homework assignments, with "detailed feedback to build your skills step-by-step." There are three independent learning programs to develop your capabilities in specific practice areas. The course also qualifies as portfolio preparation for the Master Resume Writer (MRW) credential offered by The Career Management Alliance.
Says Enelow, "The Resume Writing Academy was launched to train and develop top-flight resume-writing professionals who will achieve eminent status in the careers industry based on their unique ability to write and design resumes that get candidates noticed, interviewed, and hired. The first comprehensive, strategically focused resume training program, RWA is guaranteed to improve your resume strategy, writing, and design skills, whether you are a beginner or an experienced writer who wants to strengthen the breadth and depth of your expertise."
For more information, visit the RWA website, or call Louise Kursmark at 781-944-2471 for more information. (Note: Louise will be out of the office until Thursday, Sept. 4, so leave her a message.)
Founders and trainers Wendy S. Enelow and Louise M. Kursmark will be starting a new group class with live instruction on Sept. 9, 2008. (They also offer an individual, self-paced class with audio instruction that is available "on demand.")
The program features 8 weekly teleseminars and homework assignments, with "detailed feedback to build your skills step-by-step." There are three independent learning programs to develop your capabilities in specific practice areas. The course also qualifies as portfolio preparation for the Master Resume Writer (MRW) credential offered by The Career Management Alliance.
Says Enelow, "The Resume Writing Academy was launched to train and develop top-flight resume-writing professionals who will achieve eminent status in the careers industry based on their unique ability to write and design resumes that get candidates noticed, interviewed, and hired. The first comprehensive, strategically focused resume training program, RWA is guaranteed to improve your resume strategy, writing, and design skills, whether you are a beginner or an experienced writer who wants to strengthen the breadth and depth of your expertise."
For more information, visit the RWA website, or call Louise Kursmark at 781-944-2471 for more information. (Note: Louise will be out of the office until Thursday, Sept. 4, so leave her a message.)
Thursday, April 24, 2008
Executive Resume Toolkit
I haven't bought it (yet), but I have to tell you without even seeing it, this is a toolkit that almost every resume writer will want to own. I own pretty much all of Wendy and Louise's other books (too many to list!) and they have been invaluable in helping me stretch my creative skills... especially when facing challenging clients.
So I'm excited to learn more about the Executive Resume Toolkit -- which, although designed for clients, it sounds like from the description below -- is sure to teach "old" resume writers like me some new tricks.
Already bought it? Comment on this thread and let me know what you think of it!
So I'm excited to learn more about the Executive Resume Toolkit -- which, although designed for clients, it sounds like from the description below -- is sure to teach "old" resume writers like me some new tricks.
- Resume Writing Guide: 50-page guidebook (with optional exercises) to help you strategize, write, and design your own winning, executive-level resume
- Resume Sample Gallery: 123-page book, including a selection of 50 best-in-class executive resumes that you can use as the foundation for writing/designing your own best-in-class resume
- Worksheets: All of the worksheets discussed and used in the book are also provided in a separate Word document so that you can easily use them to pull together your essential information and construct your resume
- Resource Guide: Short guidebook with "live" links to online resources designed specifically for executive candidates
- Executive Tip Sheets: Two tip pages to keep close at hand while writing your resume - one detailing the top Executive Resume Strategies and the other detailing the top tips for writing Powerful Experience Sections
- Audio Broadcasts: Two 20-minute audio recordings with expert career management advice - one titled "Top 10 Resume Writing Strategies for Executive Success" and the other titled "My Resume's Not Working ... What Do I Do Now?"
Already bought it? Comment on this thread and let me know what you think of it!
Sunday, October 28, 2007
Directory of Professional Resume Writers
On Thursday, Nov. 1, Louise Kursmark will release her latest book, "Directory of Professional Resume Writers: How to Find and Work With a Pro to Accelerate Your Job Search."
From Amazon:
Directory of Professional Resume Writers helps individuals choose the best resume writer for their needs to ensure their money is well spent This helpful directory identifies hundreds of the top professional resume writers in the U.S., Canada, and Australia and indexes them according to their specialty, geographic location, and alphabetical order. The resource also provides extensive tips on how to choose the best resume writer and how to effectively work with them to create outstanding job search documents. Job seekers, career changers, and new graduates will learn how to evaluate and choose the best resume writers for their needs; what to expect from the resume development process; how to put their new, professionally written resume to work; and more.
If you're one of the resume writers featured in the book, let me know if you're getting referrals as a result of being included in the book! (You do ask new clients how they heard about you, don't you?)
From Amazon:
Directory of Professional Resume Writers helps individuals choose the best resume writer for their needs to ensure their money is well spent This helpful directory identifies hundreds of the top professional resume writers in the U.S., Canada, and Australia and indexes them according to their specialty, geographic location, and alphabetical order. The resource also provides extensive tips on how to choose the best resume writer and how to effectively work with them to create outstanding job search documents. Job seekers, career changers, and new graduates will learn how to evaluate and choose the best resume writers for their needs; what to expect from the resume development process; how to put their new, professionally written resume to work; and more.
If you're one of the resume writers featured in the book, let me know if you're getting referrals as a result of being included in the book! (You do ask new clients how they heard about you, don't you?)
Saturday, July 7, 2007
"Opt-Out" Permission to Republish a Client's Resume
With thanks to Louise Kursmark, here is a sample of a paragraph to include on your "work order" or "authorization to print" forms that will give you permission to fictionalize your clients resume and use it for resume contests and submissions to books. It's an "opt-out" form, because if client's DO NOT wish to give you permission to use their resume, they must take action to do so.
PUBLISHING AUTHORIZATION
I give permission for the content of my resume to be published in articles, columns, books, and industry-related publications or for use in resume writing contests, at the discretion of RESUME WRITER'S NAME, and with the understanding that ALL IDENTIFYING INFORMATION (name, address, name of employer, and so forth) WILL BE FICTIONALIZED to protect my confidentiality. If I do NOT give this authorization, I have "x'ed out" this paragraph.
PUBLISHING AUTHORIZATION
I give permission for the content of my resume to be published in articles, columns, books, and industry-related publications or for use in resume writing contests, at the discretion of RESUME WRITER'S NAME, and with the understanding that ALL IDENTIFYING INFORMATION (name, address, name of employer, and so forth) WILL BE FICTIONALIZED to protect my confidentiality. If I do NOT give this authorization, I have "x'ed out" this paragraph.
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