Monday, November 3, 2014

12 Ways to Increase Visibility and Market Your Business Services

I'm always looking for opportunities to learn — especially marketing strategies for career industry professionals — so I was happy to see that Debra Ann Matthews was presenting a teleseminar for the National Resume Writer's Association (NRWA).

Debra Ann shared "12 Ways to Increase Visibility and Market Your Business Services." (Usually, the NRWA allows you to purchase the recording/handout after the call — but the link to do that wasn't yet up by the time I posted this.)

While some of the strategies will already be familiar to experienced resume writers, she shared a couple of surprising tips.

For example, #8: Share who you are with your colleagues.
Did you know that other resume writers can be a GREAT source of clients for you? But that's only possible if they know who you are, and who you serve.

Debra Ann is also a strong believer in using public relations/media relations to increase your profile, attract the attention of prospective clients, and justify your value to clients. Like me, she advocates using strategies like article writing, podcasting, radio and television interviews, sending news releases, and subscribing to services like Help A Reporter Out (HARO) to take advantage of media opportunities.

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