Saturday, February 14, 2015

Tired of the "Feast or Famine" Cycle in Your Resume Writing Business?

One of the most frequently asked questions I get from resume writing colleagues is has to do with the "feast or famine" cycle that is common in many businesses -- but especially for career services professionals.

In my annual survey of resume writers, there is definitely a cyclical nature to when jobseekers seem to naturally seek us out (January and September are usually the two busiest months -- which is no surprise, given New Year's Resolutions and kids returning to school after the summer break). But what do you do in June … or October … or December … to keep the phone ringing?

The answer is to do a simple series of marketing activities every day -- incorporating up to 10 simple tasks into your day each day (or at least several days each week) will keep an endless stream of prospective clients coming your way. Some of these tasks may only take 5 minutes, and many of them won't cost you anything. But it's being mindful about your marketing -- instead of waiting until you have a lull -- that will keep your appointment book full.

I wrote a blog post back in December 2013 about the "feast or famine" cycle, and I talked about the GET CLIENTS NOW! book in that post. I've been using C.J. Hayden's GET CLIENTS NOW! system in my own business since I first heard her speak at a resume writing conference back in 2003. But last month, I decided to become a licensed facilitator for the course because I've seen the positive impact that it can have if you learn and implement the system. Although I've been in business for 19 years now, there are still times when I need to reactivate my referral sources or fill a couple of empty spots in my appointment book. (Although I use the program most often now to fill group programs and attract new members to my membership sites, since I'm a strong believer in the power of passive income!)

Earlier this week, I taught a teleseminar that shares some of the principles behind the program. You can listen to the recording of the "5 Secrets to Attracting All The Clients You Will Ever Need" teleseminar here:

I'm offering three upcoming sessions of the GET CLIENTS NOW! program for resume writers. The first, which starts Feb. 23, has already sold out. There are two more sessions with a limited number of spaces available. One session is on Tuesday evenings, starting March 10. The other is on Wednesday mornings, starting March 25. If you take the time to listen to the call recording (it's only 38 minutes), you'll get a special promo code to register for 50% off the regular program price. But that offer expires Feb. 19, so take the time to listen soon!

If you want to learn more about the program, check out this page:
Get Clients Now

Get Clients Now!™ is a trademark of Wings BusinessCoaching LLC and is used under license.

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