Monday, February 2, 2015

The 5 W's of Client Accomplishments

When collecting client accomplishments, keep in mind the "5 Ws" -- principles most commonly associated with journalism.

The 5 W's are Who, What, When, Where, and Why.

You want to find out:

  • Who does your client work with -- both within the company, and outside the company?
  • What do they do? Initially, this is about finding out what their responsibilities are, but we need to take it further.
  • When -- not in the context of time, but when would they be missed?
  • Where -- again, not in the context of geography, but where do they have the biggest impact? Where are their accomplishments most noticed? By their colleagues? By their boss? By their customers?
  • Why -- why does your client's specific contributions matter -- in this job, and for this company?

Interested in more strategies to gather client accomplishments? Check out "Write Great Resumes Faster."

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