Using Amazon Affiliates to Generate Additional Income

A few weeks ago, I put together a five-part series on affiliate marketing for resume writers. Another source of affiliate income is with Amazon Affiliates.

I suggest you set up an account with Amazon Affiliates and build a “Recommended Resources” page on your website, featuring links to books that you’re featured in, that you’ve written, and/or that you’d recommend to clients. While this isn’t a large income source, you are doing clients a favor by offering your recommendations, and any sales you make are gravy. 

You can also use your Amazon Affiliates link to include book links and graphics in your blog posts, especially if you use Blogger. I’ve found my top two book recommendations that have led to sales are Jason Alba’s book, “I’m on LinkedIn, Now What?” and “Career Distinction,” Kirsten Dixson and William Arruda’s book on personal and career branding. 

I also used to sell a couple of copies of “The Insider’s Guide to the World of Pharmaceutical Sales,” but that hasn’t been published in a few years. 

If you have a blog geared to job seekers, I’d recommend doing regular book reviews — review books you’ve read and then include links to your Amazon Affiliate site. 

You can also excerpt your reviews on the book’s page on Amazon directly, which will help increase your “Digital Distinction” rating — and if you don’t know that that is, you should read Career Distinction.

Are You Digitally Distinct?

After reading Career Distinction by Kirsten Dixsen and William Arruda, I became interested in digital distinction and online branding. Then, on Kirsten's Facebook page earlier this week, she posted a link to an Online Identity Calculator.

The results of the calculator matched the results of my assessment when reading Career Distinction: I'm digitally distinct!

Digital distinction is a measure of your online profile at any given point in time. As Kirsten and William define it, "The online identity calculator measures the effectiveness of your online identity and places you on our digital scale. Knowing where you stand today will help you determine exactly how much work you have to do and your next steps."

They go on to say that, "Where you fall on the digital scale is based on a combination of volume and relevance. How many results do you get? How many of those webpages actually pertain to you? Do the references to you on the Web communicate a positive, negative or neutral image of you? How consistently do those results communicate what you want to be known for?"

Here are my results:

The majority of results that come up for me are aligned with my personal brand -- primarily my work with Resume Writers' Digest. This is the area of my business that I want to continue to focus on growing, so it's encouraging to me to see how my online brand profile appears.