The Academies Buy-One-Get-One-Free Offer on Training (Today Only)

Just received this email from Susan Whitcomb of The Academies -- and it's time sensitive (today only).

(Note: Please mention my name or Resume Writers' Digest if you decide to take advantage of this offer! As my bonus to you, I'll give you a free one-year membership in BeAResumeWriter.com -- a $120 value -- if you mention me as the referring source! Send me an email to editor(at)rwdigest.com to claim your bonus.)

Buy One, Get One!

Invest in one of The Academies' certification training programs and get a second one of equal or lesser valueabsolutely free.

Certified Executive & Leadership Development Coach - $2997
Certified Career Management Coach - $2897
Certified Job Search Strategist - $2597
Certified G3 Coach - $2497
Certified Tough Transitions Career Coach - $1997
Certified Social Media Career Strategist - $1797

You can read my blog post about the G3 program here (including the 54-minute preview video).

These programs are highly acclaimed within the industry, so if you've been thinking of pursuing training and/or certification, this is a fabulous offer. But it is only available today (Aug. 30, 2013), so jump on it right away!

Here's how to take advantage:

1. Register for the first program of your choice:

Certified Executive & Leadership Development Coach: www.theacademies.com/register/#CELDC
Certified Career Management Coach: www.theacademies.com/register/#CCMC
Certified Job Search Strategist: www.theacademies.com/register/#CJSS
Certified G3 Coach: www.theacademies.com/register/#G3
Certified Tough Transitions Career Coach: www.theacademies.com/register/#CTTCC
Certified Social Media Career Strategist: www.theacademies.com/programs/certified-social-media-career-strategist

2. Email katy@theacademies.com within 24 hours of your purchase and let her know your choice for your second program (must be of equal or lesser value).

 
3. Enjoy learning, growing, and prospering.

Remember, this is a 24-hour offering ONLY. No exceptions. Register before midnight (Eastern time zone) Friday, August 30th.

Susan says: With the generosity of this offer, you can understand when we say that it cannot be combined with any other offers, nor is the offer applicable to a recent registration.

This special offer DOES include Barbara Safani's "Social Networking Career Strategist" training for Facebook, Jason Alba's "Online Professional Networking Strategist" training for LinkedIn, and Chandlee Bryan's "Microblogging Career Strategist" training on Twitter in the job search.

Remember, be sure to mention me (Bridget Brooks, or Resume Writers' Digest). I'll get a 10% referral fee (that's my affiliate disclosure!), and you'll get a one-year FREE membership in BeAResumeWriter.com, including lots of resources you can use to promote your new certification and use it to get new clients!

So What? Make Me Care! Do It Fast!

I love this phrase: "So what? Make me care? Do it fast!"

Deb Dib uses it as the "mantra" for all the work she does for her career clients. It's a phrase she came up with a few years ago at a Career Thought Leaders conference in Baltimore. 

Earlier this week, I attended The Academies' Certified G3! Coaching preview call, where Deb and Susan Whitcomb shared some of the strategies used in the program (you can read some of my take-aways below).

G3, in case you're not aware of it, is "Get Clear, Get Found, Get Hired" and it's a 10-week program designed to teach resume writers and career coaches how to create branded career communications ("career-comm").

From The Academies' program description:

To land today, your clients need to build an organic web of influence across multiple channels — starting yesterday! To do this, most clients will need more than a resume writer or coach – they’ll need a leading edge go-to resource with the training and talent to position them for this uncommon new world of careering … with resumes, LinkedIn profiles, and more for the mobile marketplace.

You can watch the 54-minute preview video here:

G3! Coaching Preview

It's definitely worth your time, even if you're not ready to pursue the certification yet.

Here were some of my key take-aways:

• Social media (especially Twitter) and the increase in mobile devices have inspired a need for shorter, more focused career communication documents. That doesn't mean that there isn't a need for two-page resumes (and addendums), but you should also be creating short-form pieces. Mobile devices outnumber PCs by 3-to-1 worldwide, so we as resume writers need to consider how what we write is being consumed … and a lot of it is being read on smartphones and iPads.

• Deb pointed out that we are helping people navigate one of the most important transitions in their lives — so we need to be on top of our game in terms of knowing what's needed now and what's coming next. As Deb says, "We have a moral imperative to help our clients navigate change."

• Deb introduced the concept of "Why-Buy-ROI" as a way to express client's "branded value in the marketplace." The "Why-Buy-ROI" formula takes the idea of expressing accomplishments a step further. It says, very quickly, "I know what you need, I can do it, I can prove I can do it, and I can do it again." The formula is: WHO/HOW/WHAT —> Measurable result. (Deb and Susan provide specific examples of this in the video, including one for a support position — which, as you know, it can be hard for people in support roles to quantify their value.)

• Think in terms of mini-modules that can build upon each other when developing your client's career communications. Susan and Deb described the process as creating a "Parts Store" where you can "shop" to find pieces to meet the client's needs in the job search.

They also showcased the G3 Smart-Step System, and described the pieces that take you (and your clients) from "4 smart steps" to "4 awesome outcomes."

Finally, Deb and Susan talked about how the G3 system can be incorporated into a resume writing business to add additional revenue. Deb said in her first year, she made $750. Total. But she also pointed out that was 20 years ago. She provided a sample price chart that showcases packages that can be built using the G3 system, and the "Power Pitch Resume with Proof-Points™" is twice that alone. If you've been looking for a way to increase your prices — and revenues — this system provides the key.

If you ARE thinking about becoming a G3! coach, the next program starts April 15, 2013. As I mentioned, it's a 10-week training class. Deb Dib will be your instructor, and sessions are held from 4 to 5:30 p.m. Eastern time via teleseminar/webinar every Monday. When you complete the program, you'll have two certifications: The Academies' Certified Get Clear, Get Found, Get Hired! Coach plus the 360Reach Certification offered through Reach Personal Branding.

The Academies is offering a special offer if you sign up by Friday, March 8. 

The first five people who register by midnight on Friday (and note: Several spots have already been taken!) can register at a $300 discount ($2197 instead of the usual $2497 price, and that can be paid in four installments of $572), plus you'll receive a free coaching session with Susan (a $500 value), and a free iPad Mini ($400 value).

If you're interested in this special offer, register using this link:

March 8 Special Offer for G3

New Get Clear, Get Found, Get Hired Coaches Announced

Congratulations to the newest "G3" coaches -- Certified Get Clear, Get Found, Get Hired Coaches from The Academies.

• Carol Altomare
• Marti Benjamin
• Jean Cummings
• Kate Duttro
• Julianne Frank
• Stacy Harshman
• Debra O'Reilly
• Mary Schumacher
• Cheryl Lynch Simpson
• Karen Siwak
• Caitlin Williams

The next G3 class begins Tuesday, Oct. 16. You can save $250 on the upcoming program if you register by tomorrow -- Friday, Oct. 5 -- using coupon code FALLG3.

The program is held via teleseminar (90 minutes per week) and is taught by Deb Dib.
Classes are held every Tuesday from 3 p.m. to 4:30 p.m. (Eastern time) from Oct. 16 to Dec. 18.

The program teaches coaches, branding strategists, and resume writers how to:

• expand your services to meet growing and changing client needs...and earn additional income
• tighten your clients' messaging ... without compromising quality
• deliver social media/mobile-friendly career-communications
• jump-start and shorten the all-important branding process
• get the attention of harried hiring managers (without resorting to gimmicks)

The cost is $2497 or four payments of $647.
(With discount, the cost is $2247.)

Register for the G3 training here.