Showing posts with label Course Creation. Show all posts
Showing posts with label Course Creation. Show all posts

Monday, October 23, 2023

Solving a Problem: Getting Organized in Your Job Search (Creator Spotlight)

 


One common problem jobseekers face in their job search is getting — and staying — organized.

Alison King has created a course — Get Organized to Get Hired: Organize Your Job Search, Reduce Overwhelm, and Get Hired – Quicker! — full of actionable tips and techniques to help jobseekers organize all the documents, communications, and appointments throughout the job search process. “The course is especially targeted to jobseekers who plan to apply to 10+ jobs and need help keeping all the administrative details straight!”

The course is designed for anyone (“any industry, job title, or experience level,” King says) who is preparing for — or in the very early stages of — their job search, whether they are looking to move up in their current industry or switch to a new career. 

King recognized the need for a course after conducting her own job search and realizing it was confusing trying to track all the details for multiple job applications. “It’s especially challenging for people like me who are not super-organized by nature,” she noted. “During my own job search, I got organized by necessity — not because I love organization — so I wanted it to be accessible to people like me.”

The course is quick — “about an hour to get through it,” King says — and offers low- and no-cost solutions so jobseekers can apply the tips immediately and feel confident and organized as they start their job search process. It includes templates for LinkedIn networking, tips for digital file organization for different versions of resumes and cover letters, and a spreadsheet to use to track all the jobs they apply for.

“This was the course I wish I had when I started my own full-time librarian-to-copyeditor job search in April 2022,” King says. “It had been a few years since I’d done a job search, and I had NEVER done one where I applied to more than five jobs.”

“The admin work got overwhelming so quickly, and I felt like my head was spinning all the time with emails, interview scheduling, and networking,” she adds. “Although I had seen some career pros allude to certain aspects of job search organization, I couldn’t find all that information in one place. When my job search ended four months later (and not a moment too soon, because otherwise I’d be going back to my school librarian job in September!), I knew I had to share the systems I developed with other jobseekers. My search was stressful, but these systems made the admin part far more manageable!”

The course is $49 and is self-paced so students can go through it at their own pace. Use promo code RWD10 to save $10 off the course price for a limited time. (Enter the promo code on the checkout page.)

For career colleagues considering creating their first — or next — course, King offers a peek into her course development process.

“My challenge is that I get really inspired to write a course, (so I) write a ton of it at once, and then leave it unfinished for too long. I lost momentum for months … or maybe a year? Seriously, I have multiple docs on my (hard) drive of potential course content in various states of ‘done-ness,’” King says. “There was some imposter syndrome mixed in there too, since I’ve only been writing resumes for about three years.”

When creating the “Get Organized to Get Hired” course, “I think I finally just set a date that I needed to release it — for my own sanity,” she added.

King also says the “Career Colleague Teachable Tribe” (CCTT) courses offered by BeAResumeWriter.com were helpful.

“I was part of both CCTT sessions Bridget offered. The sales page template was a life-saver. I had never written a sales page before, so that was a big block to launching.”

King is already working on her next course. “With my most recent course about cover letters — which I started writing ages ago during the first CCTT — I got motivated to finally finish while at the NRWA conference. I’d go back to the hotel at night to write and while touring Colorado after the conference. I told myself I needed to finish it before I landed back home in Philadelphia because otherwise, I was likely to let it linger again.”

She reports she did finish writing the cover letter course on the plane ride home and is launching the course soon.

“With the cover letter course, I actually used ChatGPT to help fill in the blanks where I was getting writer’s block. It took a lot of adjusting the prompt (“make it shorter” and “make it less formal”), but that was enough to work with as a base before making it my own tips and voice,” she said.

King also said she used some of the Pass-Along Materials content from Bronze membership in BeAResumeWriter.com to fill in the blanks in the content and help with creation of the downloadable files she created for students.

“Ultimately, I need to remind myself that ‘Done is better than perfect’ and that I can always go back and adjust things later … so just launch the darn thing!” 

For more information about Alison King and her courses, visit:

Royal Career Academy  

King Career Services 

Alison King on LinkedIn 




Wednesday, March 29, 2023

Naming Your Career School (including School Name Idea Generator)


I am a HUGE proponent of career industry professionals creating courses for jobseekers (and/or career industry colleagues)! Courses are a lead generator for 1:1 services, a path to creating passive income and recurring revenue, and a way for jobseekers to access your career knowledge and expertise. Teaching a course can help you become an expert authority for prospective clients — to help prospective clients to get to know/like/trust you. 

One obstacle to getting started for some career colleagues is coming up with a name for their school. 

WHAT IS A SCHOOL vs. WHAT IS A COURSE?
Just like with a brick-and-mortar school, your courses “live” inside your online school. That includes mini courses, free and paid courses, your standard courses, and any premium or signature courses you offer. All of them live inside your school.

So you want to create a school for your career courses, and you only want to put career-oriented courses in your school. (If you want to do courses on non-related topics, put them in their own school.)

One of the biggest mistakes I see when coming up with a school name is that the school owner doesn't think through what the bigger picture of what they want this online course environment to look like. This may seem obvious, but sometimes first-time course creators get tunnel vision about the first course, and they don't take time to dream about the bigger picture. 

I want you to create more than one course — I want you to create a school that allows you to meet your goals. So think big! Brainstorm a list of courses you want to create. 

Then you can come up with an appropriate school name.

Most school names:
  • Relate to your business name somehow (or your brand)
  • Relate to your own name
  • Relate to a specific benefit to your audience or relate to the topic you’re going to be offering.

You can use the Career Professional School Name Idea Generator to brainstorm school names.





You can mix-and-match job synonyms, nouns, and verbs (image 1) with adjectives (image 2) and synonyms for the word “school” (image 3) to come up with a list of school name possibilities.

Note: If your dreams for your school are for it to be bigger than you — especially if you want to use other instructors — don’t name your school the “(Your Name) Career Academy” because then the instruction is limited to you. You want to establish your school branding up front so you don’t have to change it later, if you don’t have to.

Best Practices for Naming Your Career School
Here are some best practices for coming up with your school name:
  • Make it memorable. How can you help your school stand out from others?
  • Incorporate keywords. Are there certain words that people will search for on Google when looking for you, or when looking for courses like the ones you’re going to offer? If you can, use SEO tactics in your school name to help your school be found on Google when someone is looking for help in your area of expertise.
  • Keep it short. Less than five words, ideally. And say the school name out loud. Make sure it sounds good when you say it, and when you see it.

Validate Your School Name
Finally, once you’ve come up with some viable school name possibilities — or that one special school name you want — here’s how to validate it.

The first thing is to Google it and make sure that same name is not already being used. If there is already a training program or another career professional’s service that has the same name, I suggest you choose something else or find a different way to express it.

Second, see if you can register the domain name for that school name so that it’s easy for you to register the domain name and point it to your school. (That’s whether or not you like to your school directly from your website). That way, it’s easy to send prospective students directly to your school.

Finally, the last way to validate your school name is to make sure the name is available in your course platform. For example, on Teachable (which I use), you want to make sure the school name is available as a subdomain.

In Teachable, log into your account and click on SITE on the dashboard and to go DOMAINS on the menu. Click on that and it will take you to your DOMAIN NAME. Put the name you were thinking of using and see if it’s available. You’ll type it as:
(YOURSCHOOLNAME).TEACHABLE.COM
(Without the parentheses, of course!)

If the name is already being used by another course creator, it will say “This URL is already in use. Please update.”

After you’ve claimed your subdomain, you can update your school name in Teachable. Click on “SETTINGS” in your dashboard. That will take you to a GLOBAL SETTINGS page, where you’ll want to make sure you’re on the WEBSITE settings page.

You’ll see SCHOOL NAME — it will have a default name. Click EDIT and type in the name of your school.

While you can change your school name, coming up with a school name early in the course creation process can also be helpful when it comes time to name your career course!

Good luck with naming your school!