Martin Yate's article this week on the topic, "The Business Card Resume" caught my attention.
While his article covers the basics, I thought the visual example he gave was lackluster:
If you're going to provide these cards to your clients, you need to make sure they have the same branding and identity (and look and feel) as the resume. And by all means, the "Performance Profile" has to be as distinctive as a branding statement on the resume. I don't know why Yate chose to abbreviate "Senior" in this example (did he really need to save the extra three letters?) or why his performance profile doesn't quantify ($$, %%, or ##) the real value the client can deliver to an employer. (Shouldn't all senior A/R specialists be focused on the "identification, prevention and solution of recurring accounts receivable problems"? What sets this client apart? A 44% recovery rate of receivables past due more than 120 days? Expertise in reducing average time-to-collect by 23 days?
More "trendy" -- but not necessarily appropriate for all job search uses, are social media trading cards (thanks to Wendy Terwelp for pointing out her hometown's company, Meet-Meme).
These cards are certainly attention-getting! Another neat feature of the company's services is that QR codes on the cards direct to a personal online brand site, which can contain the full resume and portfolio.
No matter what format you recommend (or provide) for your clients, make sure that it's consistent with their personal brand and identity. Provide as much value as possible in the small space, but don't cram it with information. Consider adding a QR Code (like the ones on Meet-Meme's social media cards) to lead to the client's LinkedIn profile, or a personal website.
