Finding Your Focus as a Resume Writer

One of the major keys to success for any business owner is the ability to become laser focused on a specific audience, developing solutions for them, and building expert status. But, how do you find that place where you want to put all your focus as a resume writer? How do you determine where you want your focus to be?

Be Mindful of Dissatisfaction Cues
If you get a nagging feeling in the back of your mind that you're not happy with where you are going, pay attention to it. It's not healthy to go through life pretending to be happy when you're not. The trick is to figure out why you're not happy, then work toward changing those circumstances. Perhaps you're working with executives because that's where the money is, but you prefer working with moms returning to the workforce (but are having a hard time charging them what you need to, because you want to help them make the successful transition back to work). Pay attention to that feeling and find a way to bring that excitement to your business. You might not be able to charge returning-to-the-workplace moms $900 for a resume, but you could offer a group coaching program with a do-it-yourself component for $297 for participants, and if you have 2-5 attendees for each session, you're making money! (Plus, it's a program you can deliver over and over again!)

Determine Where Your Gifts Lie
What are you good at doing? Maybe you like writing resumes, but you hate the sales part of it. Consider being a dedicated resume sub-contractor! You write the resumes while your contracting writer sells the packages and services the client. It's important for you to figure out how your gifts align with a business that you'll love. 

Write down your skills (whether you have fun doing them or not), then write down the things you're passionate about. Give it a few days to consider how these things can relate together.

Be honest with yourself about what you really will love doing, compared to what you've been told you will make money at. Making money is essential to your life, of course, but money will not cure misery if what you're doing doesn't bring you happiness too.

Talk to Someone
It can be helpful to find someone to talk to about what kind of resume writing business you want to start before doing it. A business life coach can be very helpful in weeding through all the questions and getting to the right answers for you. However, don't employ a life coach if you're not willing to think outside yourself, and let go of fears. A life coach can only guide you; you're the one who is going to be doing all the hard work. If you're not ready for hard work, the coaching will not be successful.

There is no reason why your passion cannot also be a way to make money. You just have to figure out how to do it. Be creative, think outside the box, and before you know it, your business will fill your bank with money and your heart with joy. If your business is aligned with your values, and offers you the ability to do things that you're good at and enjoy, you will be successful.

Even if you can't go all the way as in the example above, perhaps you can focus your business in some way. The sky is only the limit if your imagination ends there.

Five Tips to Prepare for 2013

I love end-of-year planning. Heck, I love planning in general. (The special report for December on BeAResumeWriter.com is on planning and goal setting!)

Taking just a little bit of time at the end of the year to prepare for the next can make a tremendous difference. I'm one of those people who believes strongly in the idea of writing down your goals as a way of making them come true. In the next few weeks, I will be creating my plan for 2013, including the goals I hope to accomplish.

Don't just meander into the next year. Launch into it with gusto and purpose. These five ways of preparing will help you start your new year off with a bang.

#1: Extract Lessons from Last Year
Reflect on 2012. What were your biggest wins and your biggest losses? What made those wins or losses happen? Look for core lessons that you can take away. What can you learn from your mistakes? What changes do you need to make in your resume writing business to maximize your successes?

#2: Talk to Your Mentors
The end of one year — or the beginning of the next year — is a great time to talk to your mentors. Reach out to people who are more successful than you, or people who've done what you want to do. Talk to them about your greatest challenges, as well as what they'd do in your situation to grow your company. Incorporate their advice into your plan for the year. (I'm always happy to talk with resume writers who have specific questions or need advice!)

#3: Talk to Your Customers
Ask your resume customers for feedback on your service or your products. Talk about what they like and what they don't like. Also ask them about what they'd like to see from your company in the future. (Are they interested in learning more about LinkedIn? Do they want more support from you than the occasional resume update?) Your customers can be your best source of new ideas going into the new year. After all, the only real vote in business that counts is when your customers "vote with their wallets."

 #4: Identify Your Biggest Opportunity
Don't focus on your biggest challenges. There are always going to be fires that need to be put out and emergencies to be handled. Instead, focus on your biggest opportunity. Identify the biggest growth potential arena in your business, then focus the bulk of your time and energy on growing that arena. (For example, one of the biggest threats to a single self-employed resume writer is if something happens to you and you can't work. So putting in passive income/recurring revenue programs before you need them is a HUGE opportunity!)

#5: Set Measurable, Metric-Based Goals
Finally, set measurable, metric-based goals for yourself/your resume writing business. Ideally, you should set one BHAG (Big Hairy Audacious Goal). This can be a revenue number or a number of clients you want to stretch to reach!

If you perform these five steps, you'll plunge head first into 2013 well prepared and positioned for success!

Morning Planning: Get Your Day Started Off Right

The morning planning session is one of the few time management techniques that just about every self-development speaker and every business coach teaches. From Anthony Robbins to Brian Tracy to David Allen, they all teach one form or another of this technique.

The first 30 minutes of your work day are the most important 30 minutes of the day. It will help shape and guide everything you do for the rest of the day. Spending just 30 minutes on planning can add many hours of productivity to your work day.

So what should you do during these 30 minutes?

Get Motivated: Remind Yourself of Your Long-Term Goal
Start by envisioning yourself having achieved a productive day. Picture yourself achieving your long-term goals for your business. Then come up with a few relevant activities for your day that will help you achieve those goals.

Scan Your Inbox
Scan your inbox for any urgent items. Anything that needs to be done today should be added to your calendar or to-do list. (This tip has some controversy -- some productivity experts recommend NOT checking your email or getting on your computer to check your inbox.)

Check Your Tasks and To-Dos
Check your task list and your to-do list. Filter it so your to-do list actually reflects what you intend to do today. Remove tasks that you're waiting on other people for; remove tasks that you can't make progress on today. When you sit down in front of your task list, you should only be looking at things you can actually take action on.

Pick Your Top Three Things to Accomplish
Choose three things you want to accomplish today. These are the three things that if you get them done today, you'll feel like your day was a success. It's fine to have many smaller tasks. But make sure you choose the three big things you'd like to get done today. Again, go back to your long-term goal. Make sure you're putting items on your task list that will help you get there.

What's Your Frog for the Day??
In his acclaimed book, "Eat That Frog," Brian Tracy talks about the benefits of tackling the most difficult thing in your day first. This helps prevent procrastination in the rest of your day and helps you get a lot more done. It also gives you a sense of success right out of the gate.

Identify your frog for the day. What's the toughest task you have to complete? What are you most likely to procrastinate about today?

Schedule In Workouts and/or Relaxation
Your schedule shouldn't be all work. At some point, you should take time to either relax or to work out. It can be at the beginning of your day, in the middle of your day or at the end, but make sure you give yourself the opportunity to recharge.

Taking the time to plan out your day early in the morning will help you manage your day better, as well as get your day started with a burst of energy. By reminding yourself why you're doing what you're doing, then tackling your frog first, you'll give yourself a powerful motivational boost that will carry you through the rest of the day.