Friday, November 1, 2013

Finding Your Focus as a Resume Writer

One of the major keys to success for any business owner is the ability to become laser focused on a specific audience, developing solutions for them, and building expert status. But, how do you find that place where you want to put all your focus as a resume writer? How do you determine where you want your focus to be?

Be Mindful of Dissatisfaction Cues
If you get a nagging feeling in the back of your mind that you're not happy with where you are going, pay attention to it. It's not healthy to go through life pretending to be happy when you're not. The trick is to figure out why you're not happy, then work toward changing those circumstances. Perhaps you're working with executives because that's where the money is, but you prefer working with moms returning to the workforce (but are having a hard time charging them what you need to, because you want to help them make the successful transition back to work). Pay attention to that feeling and find a way to bring that excitement to your business. You might not be able to charge returning-to-the-workplace moms $900 for a resume, but you could offer a group coaching program with a do-it-yourself component for $297 for participants, and if you have 2-5 attendees for each session, you're making money! (Plus, it's a program you can deliver over and over again!)

Determine Where Your Gifts Lie
What are you good at doing? Maybe you like writing resumes, but you hate the sales part of it. Consider being a dedicated resume sub-contractor! You write the resumes while your contracting writer sells the packages and services the client. It's important for you to figure out how your gifts align with a business that you'll love. 

Write down your skills (whether you have fun doing them or not), then write down the things you're passionate about. Give it a few days to consider how these things can relate together.

Be honest with yourself about what you really will love doing, compared to what you've been told you will make money at. Making money is essential to your life, of course, but money will not cure misery if what you're doing doesn't bring you happiness too.

Talk to Someone
It can be helpful to find someone to talk to about what kind of resume writing business you want to start before doing it. A business life coach can be very helpful in weeding through all the questions and getting to the right answers for you. However, don't employ a life coach if you're not willing to think outside yourself, and let go of fears. A life coach can only guide you; you're the one who is going to be doing all the hard work. If you're not ready for hard work, the coaching will not be successful.

There is no reason why your passion cannot also be a way to make money. You just have to figure out how to do it. Be creative, think outside the box, and before you know it, your business will fill your bank with money and your heart with joy. If your business is aligned with your values, and offers you the ability to do things that you're good at and enjoy, you will be successful.

Even if you can't go all the way as in the example above, perhaps you can focus your business in some way. The sky is only the limit if your imagination ends there.

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