Marketing Your Resume Writing Business

A steady stream of new clients ensures the success of your resume writing business. But how do you get new clients? How do you get your phone to ring?

There is no secret formula or magic bullet in marketing your business. The key to success is to select a few, simple, effective tactics and do them consistently.

One common mistake is to think that advertising and marketing are the same thing. They are not. Advertising will get you results, but it is not as effective as marketing your services.

In order to build your career services practice, you need to cultivate relationships -- with prospective clients, new clients, and referral sources (other resume writers, members of the media, career and life coaches, real estate agents, human resources professionals, etc.).

Tell people what you do -- over and over again. And get your message to the same people over and over again -- because consistency creates familiarity.

People do business with people they know, like, and trust.

And don't wait until things slow down before you market! It is better to be overbooked. You want to consistently cultivate a pipeline of prospective clients.

For more of this article, purchase the Spring 2009 issue of Resume Writers' Digest ($3).

More Strategies to "Write Great Resumes Faster"

Have you ever stared at a piece of paper (or your computer screen) and wondered, "Now what?"

If so, you're not alone. In a "Write Great Resumes Faster" survey conducted by Resume Writers' Digest, 85 percent of the writers who were surveyed admitted to an occasional case of "writer's block," that paralyzing feeling when the words and phrases just won't come to you.

One factor in being most productive is finding the right timing that works for you. Nearly a third of survey respondents reported they do their best writing in the morning. Another 16 percent write best in the early, early morning.

Sometimes, life circumstances dictate when you can write. As one resume writer notes, "I write whenever my toddlers aren't around or are sleeping!"

Another says, "When I'm in the zone, I can work for hours. When I'm not, I tend to be more easily distracted."

Some days it's harder than others.

"There are good days to write and bad days to write -- creativity is that way," one survey respondent noted.

Another writer admits, "Sunlight helps a lot. Cloudy days are not great for me."

"Good lighting is important," another writer concurs. "I use full spectrum light or 'happy light.'"

Helping Clients Avoid Employment Scams

Internet scams are everywhere. Just this past weekend, I received a classic e-mail scam ... it was an e-mail purporting to be from an esteemed colleague of mine. It said he was stuck in London and needed me to wire him some money. Fortunately, I'd heard of this scam before and didn't fall for it.

But how many of us have clients who are falling for employment scams or work-at-home schemes? The answer is: Too many.

In the Spring 2009 issue of Resume Writers' Digest, I pointed out some scams you should warn your clients about. With the e-mail I got this weekend, it's a good time to remind you of these.

• "Pay to Play" work-at-home schemes. The premise sounds great: Work from home and earn hundreds or thousands of dollars per week. The scam might be sending off for a special "kit" that outlines how to make money (but is often a "system" where the buyer recruits other unsuspecting buyers to purchase the "system). Or your client might pay for supplies for a product that is assembled at home and sold back to the company, but only if it meets "specifications" -- which the assembled products rarely do. Other "pay to play" schemes require you to pay a subscription fee to access a website where work-at-home job opportunities may be posted. While some of these sites are legitimate, many are not.

• The Mystery Shopper. An investigative news program recently spotlighted job postings on Craiglist for mystery shopping positions. The "company" sends the job seekers a check to cover "expenses" and asks him or her to "mystery shop" -- sending money via wire transfer. The individual deposits the supposedly legitimate check into his or her bank account and wires a portion of the amount back to the company, "keeping" the balance as their "salary." A few days later, the "mystery shopper" is notified by their bank that the check they deposited was fraudulent or has bounced. They are then liable for covering the full amount they wired (that money is long gone), plus bank fees.

New twist on the Mystery Shopper is the "Reshipper." These job seekers respond to ads for "quality control" positions. You receive merchandise, inspect it, and mail it on to the final recipient. Only many of the goods are stolen (or purchased using stolen credit cards) and you're helping facilitate the crime.

• Help Accessing the "Hidden Job Market." While there are legitimate job agents (and recruiters and resume writers) that can help job seekers find unadvertised positions, there is also an entire class of scam artists that prey on the insecurities of the unemployed, especially managers and executives. Some firms represent themselves as employment agencies or recruiters but require job seekers to pay $5,000 to $12,000 (on average) for assistance in accessing the "hidden job market." These firms give legitimate career services professionals a bad name. The big giveaway is that they make candidates "qualify" to become a client, require them to provide detailed financial information as part of the applications process, and the spouse is often "invited" to become part of the process. These companies often attract candidates by placing ads disguised as job postings. See the "Ask the Headhunter" article for more details on this.

• Commission-Only Jobs. I often advise clients to set up a separate e-mail account for job searching, particularly if they have sales-related keywords in their resumes. These folks are likely to be targeted for fake "job openings" for commission-only sales positions. Remind your clients to research companies before going on interviews -- a simple Google search can sometimes alert them to these kinds of "jobs."

Do you know of any other employment scams? Comment on my blog below.