Free Teleseminar on Wednesday, April 11 - "Using Content to Capture New Career Clients"

Free Teleseminar: "Using Content to Capture New Career Clients" --

How You Can Use Article Writing, Blogging, Special Reports, and Other Types of Content to Establish Yourself as an Expert, Build Your Mailing List, and Convert Prospects Into Clients for Your Resume Writing and Career Services

Wednesday, April 11, 2012 • 3:30 p.m. Eastern time

with Bridget (Weide) Brooks, editor of Resume Writers' Digest and founder of BeAResumeWriter.com.

Creating content -- shared through articles, blog posts, information products, teleseminars, webinars, and/or live speaking opportunities -- is a great way to establish yourself as a career services expert. It can also be vital to increasing your online presence (content ranks very highly in online search results), which drives traffic to your website. Content can also be used as a revenue stream, providing passive income (through special reports, ebooks, membership programs, or hardcopy books). It can also help you grow your mailing list, allowing you to increase your prospect conversion rates and generate referrals.

This teleseminar is designed to help you in several ways:

• How can you come up with content? You're busy. What content do you already have? What content can you access for free or a very low cost?
• How can you repurpose content so you don't have to constantly create new content? How can you leverage content across multiple platforms to get the maximum impact? 
• Some topics are widely covered in the careers industry. How can you make your content unique to you? How can you enhance your brand profile through content?

About Bridget:
Bridget (Weide) Brooks has published the Resume Writers' Digest trade newsletter for resume writers for more than 10 years, and founded BeAResumeWriter.com in 2011 to provide careers industry professionals with information and tools to help them be more successful in their work with clients and in their business. She has been a featured speaker for numerous professional associations, including the National Resume Writers' Association, CertifiedResumeWriters.com, and Career Directors International.

To register, or for more information:
Using Content to Capture New Career Clients Teleseminar

Free Teleseminar: The Employment Game

As resume writers, we are often the first stop for someone in the job search. But today's employment market is so very different -- how relevant is the value we provide? Are we arming our clients for battle in the short-term... or for the permanently changed employment market?

Join Janine Moon, author of "Career Ownership: Creating 'Job Security' in Any Economy" for a free one-hour teleseminar on Wednesday, Oct. 12 at 7 p.m. Eastern time to learn strategies you can share with your clients to help them win "The Employment Game."

With both unemployment and underemployment in double digits, and with millions of jobs in the U.S. alone going begging because workers don't have the right skills, you have the opportunity to help educate your clients to the underlying structural changes that they will meet in their work lifetimes.

Consider this: One piece of the mortgage crisis is that many home buyers were not prepared to be home owners ... in a sense, the market experienced a mismatch between what's required and how an individual prepares to move from "renting" to "owning." We could say that there's an underlying structural problem in the home ownership process -- i.e., the lenders and buyers don't have the same expectations.

The same is true in today's employment market: While everyone wants that "permanent, secure" position (and they want it to be theirs), few are prepared for what that means in today's global marketplace. "Structural unemployment" may define that best: What employers need and what workers have don't match.

"Career Ownership" is the preparation necessary for that elusive "security" that so many want. Just like home ownership, however, the skills and mindset needed for career ownership are different from those needed for having a job -- or, put another way, for "renting work."

On Oct. 12, Janine will present "The Employment Game: How Are You Preparing Your Clients." In this teleseminar, she will review the employee skills and mindsets needed for any security in today's workplace. You'll receive a Career Ownership quiz that you can use with your clients to provide clear direction on what today's organizations must have from workers for both parties (employer and employee) to succeed. You'll also understand how the Career Ownership model differs from traditional job search and career-pathing models, and the value of a holistic approach to your clients' career assets. While it's a model that places the responsibility for security squarely on the shoulders of workers, Career Ownership maximizes worker value to employers and creates a core of security in the midst of workplace upheaval.

Janine is a Master Certified Career Coach and author of "Career Ownership: Creating Job Security in Any Economy." The teleseminar is sponsored by BeAResumeWriter.com and Resume Writers' Digest. 

To register, visit: bitly.com/JanineMoonRWD.

(When you register, you'll receive a confirmation email with the call-in details.)

The program will be presented live on Wednesday, Oct. 12 from 7-8 p.m. Eastern time via teleseminar. The teleseminar will be recorded; if you are unable to attend live, you will be able to access the recording in the "Free Level Resources" section of the BeAResumeWriter.com website.