Tuesday, February 26, 2008

Can Your Clients Get Paid to Interview?

I saw this article on About.com about a site called "NotchUp" that offers a unique twist in the employment search process.

Here's the description from the article:

Employers Find You:

Instead of searching for employers online and submitting your resume to apply for a job, job seekers can create a profile on NotchUp and set an interview price. Participating employers (including Google, Yahoo, and Baraccuda) pay candidates to interview. The goals are to save money for companies and earn money for candidates, as well as saving them job search time, because companies will be approaching you rather than the other way around. In theory, it's cheaper for a company to pay for a candidate's time than it is to pay a recruiter or post on a job site.

There are some checks and balances, so that candidates can't just interview for the sake of making money. Companies can rate candidates and you won't get paid if you're a no-show or late, aren't serious, or lied in your profile.

Candidates must be referred to NotchUp to participate.

Have you heard of this service? Has one of your clients used it? Let me know...

Monday, February 25, 2008

Blog About What Matters to Your Clients

Wonder about how to justify your prices to clients? Put it in terms they understand -- and blog about it to draw their attention to the issue while you build your credibility.

For example, I'm researching Nebraska's unemployment benefits for an upcoming Resume Writers' Digest Special Report. In conducting my research, I found some interesting information that is extremely relevant to prospective clients. Many people think that unemployment benefits will keep them afloat if they are out of work. But the reality is, unemployment benefits are a safety net -- and there are quite a few holes in that net.

Using information culled from about 15 minutes of research, I wrote a blog post on Nebraska Unemployment Benefits that is sure to open the eyes of more than a few prospective clients. I could use the same information in a news release I send to the local paper.

(Feel free to use the post as a model for your own blog post or news release.)

Sunday, February 24, 2008

The Secret of Life

From the "Letter from the Editor," Fast Company, January 2005:

In his 80th year of life, the famous English sculptor Henry Moore was asked a fascinating question by literary critic Donald Hall.

"Now that you are 80, you must know the secret of life. What is it?"

Moore paused ever so slightly, with just enough time to smile before answering.

"The secret of life," he mused, "is to have a task, something you do your entire life, something you bring everything to, every minute of the day for your whole life. And the most important thing is: It must be something you cannot possibly do."

The sculptor's remarks represent a nicely packaged theory of a productive life: Throw yourself into something big that you believe in. Dedicate your life's work to it. And make damn sure it's ambitious enough to stretch you to the limits.

-- John A. Byrne

Saturday, February 23, 2008

Average Resume Writer Profile: Professional Conferences

Our “average” resume writer has been to a professional association conference before. There was one that was only a couple hours away, so she decided to go when she found a $49 one-way Southwest Airlines fare. It was a good experience.

The opening reception was lots of fun, and she met a lot of new people … including some names she recognized from the association’s email list.

The first day’s morning sessions were very good – the first one was really relevant – it was on a resume writing topic, she recalls … but the second session was on something she wasn’t really interested in. Lunch went well – the food was pretty good, and she sat by a couple of people she met the night before. After lunch, she decided to check her voice mail messages, an discovered one of her clients needed a change to his cover letter. Fortunately, she had brought along her laptop, so she went back to her room and made the change and sent off the file. She’d missed the first after-lunch session (it was on using Microsoft Word), but she made it for the next one, on pricing your services. A great session by Susan Britton Whitcomb on resume writing strategies rounded out the day.

That night, she joined in the scheduled activity, a dinner at a famous local restaurant, followed by a show. She hung out in the hotel lobby afterwards, talking to some fellow resume writers until nearly 1 a.m., then called it a night.

Morning dawned too early. She slept in a bit and missed breakfast. The first session of the day was something about websites, and she already has one, so she went next door to Burger King and had a Croissanwich and coffee.

She got back in time for the last morning session, on organization, time management, and client management strategies. She picked up a few tips she vowed to put into practice when she got back home.

Lunch again – sitting with her new group of friends. They decided it was too beautiful of a day to spend inside … so they skipped out of the Friday afternoon sessions to head out to the beach that was just a few blocks away, and then dinner at a restaurant just off the ocean.

Saturday morning dawned, with a continental breakfast (the same food choices as Thursday, she noticed), and the first session of the day on interview coaching techniques. Very interesting! The second session was on conducting career assessments. A couple of people left mid-way through, though, collecting the suitcases they had stashed at the back of the room.

The conference ended at 1 p.m., but she had a 1:30 p.m. flight, and in this post-9/11 world, that meant getting to the airport by 12:15. She’d have to duck out of the last session herself, leaving before the closing banquet.

Sitting on the plane on the way back home, she paused to reflect on the trip. She met a couple of new friends, picked up some new tricks, and got a nice tan. Her total expenses were only about $1100, including the conference registration, hotel, plane fare, meals and drinks. Not bad.

She’d do it again, if the conference were somewhere fun, and the sessions looked interesting.