Having been in business for a number of years, our “average” resume writer has worked with thousands of clients – yet she doesn’t have a formal strategy for client retention and reactivation. Heck, she doesn’t even have an updated database of clients. She’d like to create a program to tap into those clients – like a $8/month continuity service that provides an annual update, an online archive of the client’s documents, access to job search information, and a discount on related services (like background checks, salary reports, and resume distribution services)… but it’s not something she wants to develop or administer.
She’d also like some marketing support. One of the biggest challenges of working by yourself is balancing the workload. She’d like to send out a quarterly newsletter or postcard, but what if she got 30-40 returning clients all at once? She’d be swamped. Plus, updates don’t pay as well as new projects – even if you charge by the hour. So it feels better to just keep focusing on getting new clients.
Next Time: Average Resume Writer Profile: Marketing/Advertising/Public Relations
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