Day 1: What I Love About the Careers Industry

Today is the first day in my quest to complete "The Jessica Swanson 50-Day Blog Post Challenge."

Today's blog post is based on Idea #49: Talk about what you love about your industry.


There is lots to love about the careers industry. For one thing, there is a spirit of cooperation (not competition) that I've seen throughout my 15 years of involvement in the industry ... and that hasn't diminished, even though resume writers now technically "compete" against one another for clients (which wasn't the case as much in the 1990s, when geography primarily determined which resume writer you worked with). From sharing ideas and information on e-lists and at conferences, I was amazed at how much resume writers were willing to share with their colleagues ... and this hasn't changed.

The careers industry is also great for someone like me, with what I call "mild ADD." I'm your typical entrepreneur -- I like wearing lots of hats, and I get bored if I work on the same thing every day. The careers industry is perfect for this. I can write resumes for a huge variety of industries (if I want -- or I can specialize). If I don't want to write resumes, I can be a career coach. I can teach job interviewing skills. I can produce informational products for job seekers. I can work for myself, or I can be a subcontract writer and never have to talk to a job-seeker directly, if I don't want to. I can write career-related books. And I can do all of those things in the same week, if I want.

There's always something new to learn in the careers industry. It's like being a scientist, or a pioneer. You're constantly learning new things and testing new theories. Fifteen years ago (heck, 5 years ago!), there wasn't social media. Writing LinkedIn profiles for clients are all the rage now. Looking back at the January/February 2000 issue (11 years ago), you can see how things had changed. Back then, I remember, working from a home office was pretty hotly debated. Now 76% of resume writers work from a home office (according to the 2009 Resume Writers' Digest Industry Survey). Also in that issue was an article, "Resumes Stink: Start Asking for a Portfolio." Funny.

The careers industry is also great because it offers the potential for great income for resume writers. Whether you write 1-2 resumes a week or 10 or more, you can make a couple hundred dollars, up to a six-figure income. It all depends on what you want to specialize in, what kinds of clients you want to work with, whether you want to work with clients yourself or subcontract, and how much you charge.

What do you love about the careers industry? Leave me a comment below.

How I Got Started in Resume Writing

I've been writing resumes since I was 12 years old. I wrote my dad's resume when he was looking for a new job, after leaving a family business owned by my uncles. I was in sixth grade. Ironically, it was my first federal resume (they didn't actually have a federal resume format back then, because Kathryn Troutman hadn't created it yet).

In high school, I joined my school's Future Business Leaders of America chapter, and this is where I really developed my resume writing skills. As a senior attending the State Leadership Conference (SLC), we were allowed to compete in a Job Interview contest. You would prepare a resume and cover letter for a fictional company and they would bring in real HR folks and hiring managers from businesses in the community to interview for this job. The top candidates would receive awards, and one lucky contestant would compete at the National Leadership Conference (NLC). I'm sorry to say that I didn't win the Job Interview competition (I think I came in fourth ... due to wearing a black-and-gold interview outfit, instead of a black or blue suit ... oh, what I know now!!), but my scores did qualify me to place very high in the Ms. Future Business Leader competition (I think I was runner-up) ... this was 20 years ago, don't quote me!

But in putting together my resume and cover letter, I learned that I enjoyed writing resumes -- and I was good at it. In fact, I came back every spring for the next 5-6 years and taught each year's class of seniors how to write their resume and cover letter for the competition, and basic interviewing skills. I'm thrilled to say that several of my candidates WON the job interview competition ... and my younger sister was even selected as Ms. Future Business Leader [Nebraska] (and competed at the national competition, coming in fourth in the nation).

As I was getting ready to graduate from college, my then-boyfriend (now-husband) and I were thinking about starting a business. We were getting our degrees in journalism/public relations and we wanted to work with small business owners. (A futile effort I detail in this post.) Anyway, when that market failed to materialize, I decided to write resumes. I joined PARW, read "How to Start a Home-Based Resume Business" (1st edition), and dived in, with a Yellow Pages ad.

I've been writing resumes now (as a paid resume writer) for 15 years. I've written resumes from A to Z (an accountant I'm currently working on a resume update for, to a zookeeper at Omaha's Henry Doorly Zoo). For a period of time, I subcontract wrote (for an individual writer as well as for CareerPerfect). And, in 1998, I decided to publish a newsletter for other professional resume writers.

That's how I got my start in resume writing!

The Jessica Swanson 50-Day Blog Post Challenge

Over the past few days, I've shared with you a couple of the challenges that have been keeping me from being as active as I'd like to be on continuing to develop Resume Writers' Digest. It's not a matter of interest or passion (I've got those in spades for the careers industry), but rather a lack of focus, priorities, and time. (But even that's just an excuse. I can make the time if I make it a priority, if I just focus on what I want!!)

2011 marks the 15th year of the business I own with my husband, Image Building Communications. Jon and I started the business while we were still seniors in college at the University of Nebraska at Omaha. I can tell you, however, that the idea that we had for our business in 1996 is a far cry from what we ended up doing over the past 15 years. (We thought we'd be providing marketing and public relations support for the SOHO market. Remember SOHO? Small Office Home Office? No one even uses that term anymore. What we found out, pretty quickly, is that SOHO clients didn't have the money to pay someone to help them with their hands-on marketing. They were doing it themselves, or not doing it at all. I did find that writing resumes was a legitimate business opportunity.)

I didn't consciously think about a plan for revitalizing my business this year. In fact, I had actually forgotten it was our 15th year, until Jon mentioned it on Facebook earlier this week.

I have two sayings that I use all the time: "There's only one of me" (usually, when I get my 50th demand for a pressing issue in a particular day), and something along the lines of "I need to focus on growing our business, not everyone else's." (It's like the resume writer who helps her clients get a $100,000 job with a $150 resume and then gets resentful.) You're not going to be able to stay in business if you can't/won't/don't charge what you need to make money doing it. As far as I know, there aren't any resume writers who work from grants and donations!! (You're not a charity; stop acting like it!)

Anyway, I digress.

I've spent the month of January focused on a theme: LEARNING. Taking the time to sign up for free (and paid) teleseminars and webinars on topics that are going to help me move forward. It's given me lots of ideas and inspiration. And 4-5 notebooks full of great stuff.

But so far, I'm still having trouble moving forward.

I have two main challenges:

1) I need to find a resume writer that I can work with who can handle the resume writing clients that come my way. At this particular time in my life, I'm not interested in taking on new resume clients, or working on resume updates/rewrites for past clients. But because I've been writing resumes for 15 years, I get calls all the time. I keep saying yes, but it's not what I want to be doing right now. (And I keep thinking that I just need to send out an email to my subscriber list and see if someone is interested in working with these folks, in exchange for a small referral fee for me...)

2) I need to make working on Resume Writers' Digest a priority. Getting the newsletter out. Lining up advertisers and joint venture partners and affiliates. Researching and developing content that will be new special reports. Heck, going to a conference again (it's been too long). Speaking at a conference again (it's been way too long). But I keep getting distracted by other interesting projects (mainly, outside clients that want my help in growing their business or improving their social media presence) -- but they're not leading me where I want to go. I need my subscribers and blog readers to tell me that they need me to do this ... to let me know that if I "build it" they will "come" (consume the content, buy the special products!)... Ironically, I get a handful of these emails each time I publish an issue of the newsletter... but I haven't published an issue in a while ...

The only way to eat an elephant is one bite at a time. So I'm going to start with my February theme. The theme for February is WRITING.

I came across a great Facebook note by Jessica Swanson, Shoestring Marketing expert. In it, she outlines 50 blog topic ideas for small business owners. Along the lines of the Julie/Julia Project (without the F-bombs) or a little more like The Happiness Project (highly recommend the book, by the way). This one is going to be shorter. I can't commit to a yearlong project at this point ... that's why I'm taking it a month at a time (January = Learning; February = Writing; March ??).

I'm starting what I'm calling "The Jessica Swanson 50-Day Blog Post Challenge" -- starting Feb. 1, I'm going to take one of Jessica's 50 suggestions and turn it into a blog post. From what I've seen already, some of them are going to be easy. Some are going to be hard and require me to learn some new skills (posting a video or screencast? I've thought about those, but never done it before).

So, starting Tuesday, you're going to see posts that will be labelled as part of "The Jessica Swanson 50-Day Blog Post Challenge." I'm not taking them in order (mainly because #6 is that video/screencast idea). We'll see what I'm able to come up with... stay tuned!

Here's the links:
Day 2: Biased "Resume Writer" Evaluation Websites

Generating Rapid Cash Flow in Your Resume Writing Business

I spent a couple of hours over the past four days listening to the great information shared in Ellen Britt's Rapid Cash Flow Secrets telesummit calls. There were four sessions each day, with each presenter sharing their best ideas for generating quick cash flow as well as developing a sustainable business income for the long haul as well. There were several big-name presenters, including Jessica Swanson, Michelle PW, and Christine Gallagher.

Many years ago, I had the idea that resume writers needed to create some sort of program to complement the resume writing services offered. My original idea was something like a pre-paid legal services model -- where folks would pay a small fee per month (like $12 or $20) and receive access to resume services on an ongoing basis (like one resume update each year).

After listening to the programs, I got some new ideas for resume writers -- like the idea of a membership site (which is kind of like the legal services model), with resources for resume clients. It can be provided as a bonus with the purchase of the resume on a free trial basis, and then as an ongoing subscription revenue source after that. While the average membership site only keeps clients for 3-5 months, I think a resume writer's membership site might attract clients for 6- to 12-months (and certainly selling it in time chunks like that would lessen the attrition rate).

Are you interested in learning more about these kinds of principles? You can purchase the audio files and transcripts for all 16 Rapid Cash Flow Secrets sessions using this link for just $97. I'll also be writing and/or speaking about how you can apply some of these principles in your resume writing business for short-term and long-term income generation in future blog posts and in the Resume Writers' Digest newsletter.

Is this a topic you're interested in learning more about? Let me know...